Luxury Electric dealers Limited luxury experience

Is the bottleneck is more investment opportunities text/Feng Po * The world's largest travel box manufacturer new Beauty (Samsonite) is scheduled to land in Hong Kong stock on June 16. A spokesman for the new beauty said the choice of Hong Kong listing was mainly due to the growing importance of Asian markets. Meanwhile, Italy's luxury brand Prada has been approved to be officially listed in Hong Kong on June 24.　　Prada's choice of Hong Kong, not Milan, is a testament to the Asian market's weight in the eyes of luxury brands.　　Prada and the new beauty of the two global brands listed in Hong Kong, highlighting the "Chinese consumer market Growth," the story of the appeal. Price-sensitive lead to luxury goods dealers the global luxury market report, jointly released by the international renowned consultancy, Bain Consultants, and the Italian Association of luxury Producers, shows that China has overtaken Japan as the second-largest consumer of luxury goods after the US, with luxury sales up 12% in the U.S. last year and 6% in Europe.　　While Asia reached 22%, luxury sales in mainland China rose by 30%.　　But compared to traditional retail outlets, the Chinese middle class's spending habits provide a fast-growing opportunity for another new luxury-shopping model-online shopping.　　Compared with the word "luxury", China's luxury consumer group is a bit too big, according to statistics, in China monthly income between 20,000 yuan to 50,000 yuan among the people belonging to the more typical luxury consumers, and the number of large growth-estimated by 2010, the number of this consumer group will be able to rise from the current tens of millions of to 250 million people. The new policy of 54th issued by the General Administration of customs in August 2010 to levy tax on inbound travellers has dealt a heavy blow to mainland consumers ' outbound purchases of luxury goods and purchasing.　　And purchasing industry frustration, natural benefits other luxury consumption channels, so the luxury e-commerce ushered in development opportunities. At present, the domestic has a number of luxury goods online website, such as walking Xiu Net, the five avenue, Shang Network, Jiapin network, only goods will, product poly nets and charm, and so on, and the CEO Liu Jingdong Mall has revealed that will launch an independent luxury website Toplife. Venture capital institutions also pay great attention to this field, according to Chinaventure's database products Cvsource statistics, into 2011, has nearly 10 pan-luxury Electric Company's Web site received institutional injection, May only products will be DCM and Sequoia Capital of 50 million U.S. dollars joint injection, April Cool NET to get from the Dragon founder of the spirit of the Million Yuan Angel investment, gather still net to obtain from the IDG capital, such as the first round of million-dollar investment. In addition, there are catwalk network, Shang network, Jiapin net, also buy wine, etc., have been internationally renowned venture capital investment institutions, involving a large number of categories including bags, cosmetics, clothing, wine and other fields.　　With the huge demand of China's consumption upgrade, luxury goods have become a new investment hotspot in E-commerce industry. Limited "luxury experience" although online shopping for luxury goods to bring new blue sea, but the current bigSome luxury brands are wary of the internet, which may be the main bottleneck in the future development of luxury e-commerce companies. It is understood that the source of goods has become the luxury of the Web site one of the most headaches. Luxury businesses have many concerns about online shopping, and internet sales have subverted their original pricing system, will impair the interests of its agents and distributors; Moreover, the "Cement + mouse" simple shopping model, there may be damage to the brand's "luxury" positioning and mystery-and Taobao to buy a grocery program compared to the process is not the case,　　Not a high-end handbag brand is willing to see. For the operators of luxury websites, the goods channel is an important factor that makes them competitive. In order to avoid being inconsistent with the original distribution system, most of the sites choose to work with luxury brands around the world agents and distributors to cooperate, the sale of the way to sell. In addition, there are some sites in the fight to obtain brand agent rights, this model of luxury web site negotiation ability has a high demand, but also be subject to the luxury brand to channel business strong control desire.　　However, in the long run, the direct contact with the brand will be the mainstream of luxury sites, recently received a large amount of capital injection of several luxury companies, the purpose of financing is to strengthen their own direct negotiations with brand manufacturers. In addition, another real obstacle facing the luxury-goods web site is logistical problems. At present, most websites do not have enough capital strength to build their own logistics, so much will be outsourced to the third party Express enterprises, and express industry scattered status often leads to loss of goods, directly lead to the decline of user experience.　　Logistics problems also highlight another major bottleneck in the current luxury shopping network, that is, the consumer experience of luxury goods consumption. Compared with the traditional store sales, E-commerce in the user experience is obviously congenitally deficient. For example, the physical store shopping environment, emotional experience and the staff service to create a noble experience, are the value of luxury goods are an important part of the value-added, and these are the luxury electric business site is difficult to provide.　　Once the domestic luxury market from the current incremental demand mainly to service demand, online shopping in the consumer experience level of the deficiencies will be highlighted.　　Therefore, the logistics distribution, Web page design, shopping platform user experience and other service-related factors, will be the future luxury electric business enterprises face the major challenges, and its establishment of market competitiveness is the opportunity.　　* The author department chinaventure Investment Group analyst * Exclusive list by chinaventure Investment group and "manager" joint production release, without authorization, may not reprint. * The manager and Chinaventure Group have the right to interpret the data and describe the final interpretation of the text.