Making products and selling buns

Source: Internet
Author: User
Keywords Product design Product Manager Jianshu
Tags business can make design exchange how much online online business project

I once very angry with Miss Lila said, do the product too frustrated, better to go back to Chengdu to sell dumplings.

"Sell dumplings" is just a angry words, in fact, I will not do dumplings, hand stupid, in addition to typing and holding women, these hands do not come to anything else. I mean, it's better to do a little traditional online business than to make a product.

Miss Lila is very surprised to ask me, your product Wang too sentimental, do a product out so many people use, in exchange for my happiness ah, how much sense of achievement ah.

I said that most of the product's existence cycle for so many years, after a gust of wind past, the product hangs, empty-handed, a few years of painstaking efforts, just did a few years of a dream. Wake up, and into the next dream, but also sell a steamed stuffed bun count two dollars more down-to-earth.

Coincidentally, I did a 8-year product Wang's friend, the TAB has been in a circle, often on the QQ with me said, do not want to do products, want to sell T-shirt, before selling T-shirt, can make a lot of money.

But Miss Lyra added that although most products have been hung up the other day, the user is still using it, the satisfaction is true, not less than a hot bun under the belly. Let alone sell a steamed bun count two dollars, how many steamed buns must sell to earn your present income AH. A cheap man is sentimental.

I was speechless.

Later thought for a long time own this mentality, why do products than sell steamed stuffed bun, why sell steamed stuffed bun peace of mind (although I also did not sell steamed stuffed bun), make the product is particularly depressed, especially many frustration.

My conclusion is that this is a difference between long-term and short-term goals.

Selling dumplings is a short-term goal-sell more buns and sell a bun for two dollars. I would not want to make a national chain brand, there will be no selling 5 years old stuffed bun retirement. Every day I have accomplished my goal, live in "Today and sell a lot of buns," the satisfaction, sleep at ease.

Making products is completely different, it is difficult to set themselves a particularly low near the target. Each open a new project, are looking forward to it can be a big, hundreds of thousands of days live tens of millions of active, melt to tens of millions of cash, earn tens of millions of water. Each product is accompanied by a dream, 99.9% of the dream is just a dreams. The farther away from the target, the lower the mood, the product of Wang's career is full of failure, and then gamble on a project.

Besides, the sale of steamed buns is the customer's money, although not much, but the heart of sureness. Most products Wang does is not profitable products, earn the boss's salary, or institutional investment. Your income does not come from the beneficiaries of the product, and does not create direct economic benefits, but rather relies on the Lord's "Gamble on this project" to get paid. The salary is not low, but the lack of security inside. The product has not been big does not make the money, I this is not in the pit gold Lord?

Products big and make money, hundred do not save one.

Therefore, I always have a "do not make products, to sell goods," the impulse. Wife recently opened Taobao shop, I told her several times, if you can make money, I will quit the product circle to give you help, a guest to write bag box What, I 40,000 of fans of micro-blog every day to help you send ads.

My wife grinned at me: hehe.

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