Many cities appear slow-handing company for urban people looking for slow and quiet

Source: Internet
Author: User
Keywords Multiple
"Quick", the slow handing industry not only "play the Mood" and "plays the romantic", its appearance also directs the city person to look for "the slow Feeling" in the fast rhythm, the psychologist thought that sends the slow pass is the kind of psychotherapy to be a few years time, the Express in China already became one with the common people life  But many people may not know that there is a new industry--"slow delivery". What is a slow pass? In short, it is "letter to the Future".  A recipient can be himself or someone around, like himself after 30, or a person who has not yet appeared but is bound to appear-like your future child. From a practical point of view, there is little need for slow handing. But for the people who pay attention to the mood, the slow-handing shop has the function of "mailing moods" and "Saving Memories".  Suppose that many years later you suddenly receive a letter from the past, the mood must be very wonderful. Since the establishment of the "Panda slow Hand" in Beijing 798 Art District in 2009, the slow handing industry has taken root and sprouted in China's large and medium-sized cities and tourism, and has been favored by college students, white-collar workers and young artists.  They are eager to find a moment of slow and quiet in a fast-paced modern society, using the traditional way of writing letters.  As a niche industry, the slow delivery industry is not strict industry norms and regulation, the letter in many years after the hands of the recipient, the mailing of privacy can be protected, these important issues can only rely on the owner's integrity and responsibility. Wen/Our correspondent Wang Danyang intern Shaoguilai (the photo provided by the interview object) "I want to open a small shop, can be fresh, will now this year's moved package to send to the future yourself or someone."  After many years of the afternoon, open the envelope, memories of the taste of warm moved ... A closed slow delivery shop: There are 700 slow letters sent this is the Guangzhou University City of "Swallow slow Hand" printed in 10000 of the self-introduction letter of a letter, more than 400 words of the content of all from handwriting.  Now, these letters have not yet been all sent out, the slow delivery shop has been closed. March 8, Rainy, Guangzhou Academy of Fine Arts after the South Pavilion village, in the winding alley hidden many students to open the shop, there are fashion stationery, popular clothing, DVDs, billiard and cafes and so on. "Swallow slow Hand" at the end of an alley, the store is not big, only 10 or so square.  Now the store's letters and decorations have already moved away, leaving only empty walls and tables and chairs. Huangming, 26, is the owner of the slow-handing store.  After graduating from college, he became a graphic designer, his spare time and friends to raise funds to open the slow delivery shop, business hours every day from 5 o'clock in the afternoon to night, the store's business license is his registered art design company.  From last August mid-June opened to store transfer, "Swallow slow Hand" received more than 800 letters, of which more than 100 have been issued before Valentine's Day this year, the most "long" one is to be issued after 10 years. The cost of a slow delivery of an e-mail from the base price of 5 yuan to 20 yuan, like liquor, the longer the year the more expensive, the letter of the designated receiving year for each extension12 Yuan will be charged for a year. Within one year of the letter received, the slow delivery fee is 20 yuan, 5 years after the receipt of the slow delivery fee will be 68 yuan.  Slow-handing items can only be letters and postcards. Why does "swallow slow hand" shut down? Huangming said the store "micro-profit", closed the door because of their energy and time is not enough, want to adjust for more economical mode of operation-will be "swallow slow hand" stationed in cafes, clear bar and other places, through the cooperation with the store to continue operating. "Wait until the economy and time conditions allow, and then reopen the physical store."  "For the forwarding letter, which has not yet been sent, he said he would" guarantee it with personal credit and send it to the future. " Why do you want to open a slow delivery shop? Do you see the relevant reports to follow the bandwagon? The swarthy young man smiled and said, all stems from a self-excitation note written in his primary school.  Last spring festival, Huangming back home to tidy old books, found a primary school in the 5 grade when the self-excitation note: With the immature English letter written "good study, efforts upward." "I am not very good at the present English, when I saw that note was quite surprised, and I admire myself at that time." The little note brought him a surprise, which prompted him to open the shop. "Record and act on your own ideas in a timely manner, and you can test yourself after a period of time by slow handing." "Slow feeling" in the fast paced: similar to "narrative therapy" what is a slow pass?  According to "Baidu Encyclopedia" explanation: Slow delivery is a common post office with the same letter delivery service, the only difference is that the delivery time by the sender's own decision. The popularity of the domestic slow delivery, originated in Beijing 798 community "panda slow hand."  Since 2009, "Panda Slow Hand" trial began, the slow delivery industry began in Beijing, Guangzhou, Shenyang and other large and medium-sized cities spread, all over the beginning of a special slow delivery shop, and even pushed some areas of the postal Service to launch a similar slow-handed postcard courier services. During last year's Guangzhou Asian Games, Guangzhou Post had set up a 5 million-postcard "China's largest mailbox" at the North Shore Cultural Pier, and launched a "write to myself 30 years later" postcard mailing.  Gulangyu in Xiamen, the local post office also set up a special design department, to provide "to 10 years of their own", "to 30 years later," the special postcard. In the time is the efficiency of today, express company business more and more fire, and slow hand is to rely on warm creativity and personalized service to attract attention. Huangming, the slow hand is a letter to the future. The recipient can be himself, be around, or be a person who has not yet appeared but is bound to appear. The time of receipt can be 1 years, 3 years, or even 50 years later.  Its actual function is not to sell products, but to "mail Mood", "Save memory." Zhang Lei, founder of the "Drifting slow" in Xiamen, argues that in the digital age of Weibo and e-mail, "Slow handing" advocates writing letters with traditional pen and paper, recording current moods and thoughts, and looking to save a slow and serene letterExchange as a romantic spiritual exchange course, waiting for a few years after the encounter. "Write to the future of yourself, similar to the psychological narrative therapy, digging up the past self, and to the future of the wish, aimed at finding inner my sense of stability and belonging."  "Wang Bing, a PhD in mental health at Peking University, said to the media," to write to the future himself more like a confidant, in your dark, hard stage, see your efforts, the witness process itself is warm and powerful. " Slow hand: The word "good faith" although slow delivery can mail mood, create romance, but for the first contact with the slow delivery of people, how to ensure that the mail smooth, punctual delivery, is the primary problem. "What if the recipient address changes?" "How to protect the personal privacy of the sender?"  People can't help asking. Huangming said the process of the slow delivery shop seems simple, but it is not. First of all, the price of slow delivery must be calculated in advance, excluding shop rent, artificial, but also to consider the future of the cost of mailing costs of the possibility and the custody of the letter.  Secondly, in the "Swallow slow delivery", in addition to the sender and the recipient's address, customers will leave the phone, QQ, MSN, e-mail and other contact methods to ensure that the letter can be sent in a number of years. In addition, the customer receives the business receipts, including a service agreement: "The letter delivery failure, the company will notify the depositary for deposit or retrieve formalities." Due to the inability to contact the depositary and other reasons, over the period of 12 months will be charged twice times the storage costs, the extension of 12 months after the process has not been processed, then the company has the right to deal with the letter. "The slow delivery shop also made a promise to customers:" If the cause of the slow delivery store damage, loss, will be accepted fees (excluding postage) of twice times compensation. Huangming introduced, in order to ensure the security of the letter, he kept each letter in a separate sealed bag, and according to the date of the despatch was classified, unified in the Sealed box.  As for the place of storage, he said, "It's a secret." "If the store disappears, who should the customer be looking for?" Reporter asked, Huangming replied: "The network developed, ' human flesh ' soon can find out." I think the most important thing is trust and entrust, the people who believe will come to slow down, don't believe people will not come. Even if the slow delivery shop does not exist, I will still be alive, for his reputation will be on time to send out all the letters.  According to Huangming, in more than 100 letters he has sent, only one has been returned.  The future of slow delivery: open chains?  Compared with the simple and small "swallow slow hand", opening a year to have more than 20,000 mail of the Xiamen "Drifting slow Hand" business more mature, more smooth operation. "Drifting Slow" was established last February, is located on the tranquil Gulangyu Island, the storefront has more than 50 square meters.  Its predecessor is a boutique shop, at first only slow delivery agent, and later with the business of the hot and transformation into a dedicated slow delivery shop, is currently the largest number of Gulangyu island mail. Founder Zhang Lei very young, is a study of the stage of the Tangshan people. 2 years ago, heCame to live on the Gulangyu, the first feeling is the island's environment is relatively quiet, living very comfortable. Later, he felt that to do something in this "quiet emptiness", "to be worthy of life."  In order to write the emotion, he dabbled in the slow delivery. "Drifting slow Delivery" Team a total of 6 people, 3 people responsible for the shop and network publicity, 3 people responsible for the design. "Drifting slow Hand" is characterized by homemade postcards, from photography, design to production, single-handedly. The slow delivery fee is also relatively cheap, only 5 yuan a piece, each delay a year, add 5 yuan.  The mail is by plain mail. Zhang Lei said that at present his slow-delivery shop is not a problem, not only that, he is also prepared to use some of the profits to reinvest to expand the scale. He said that in the current forwarding of more than 20,000 postcards, most of the most within one year can be mailed, storage pressure is not large. In order to damp the moisture, they stored the slow letter in a vacant wooden box. In the shop, the little blackboard says: "We can't 100% guarantee the mail will come to you, but our 100% promise to drop in the mailbox on time." "I once sent a postcard to myself, but I didn't get it, and the post office gave me a 2% loss rate, which I understand." Zhang Lei said, the most impressive "slow pass" scene is a lot of girls in the shop when writing postcards suddenly cry, therefore, they particularly cherish the emotional sustenance of customers. As a customer service means, they built QQ group, and opened a service page on Douban.  If a letter is returned, the customer can contact them. Along with "drifting" The fame is more and more big, Beijing, Shanghai, Shenyang and Shenzhen All people run to seek Zhang Lei to join. But Zhang Lei that once the franchisee, integrity and quality of service depends mainly on the franchisee's personal responsibility and patience, more difficult to control and supervision.  More importantly, he does not regard slow handing as a profit-centric business model, and he values emotional sustenance more than any other. Zhang Lei said he would not consider opening a slow delivery shop in a big city in the future, "because the city is so fast-paced that people can't sort out their emotions."  He may later in Lhasa and other tourist hot spots open chain stores, so that people in the city on a special day, in a beautiful place, leaving their own life of good memories. "March 13, on the eve of White Valentine's Day, to participate in the well bar of the ' white message ' activity, there is a swallow slow-handed mood drifting." The day before yesterday, "Swallow slow Hand" Huangming on Weibo on this message.  Although the physical store has been closed down, his slow-handing activities continue. Links: National "slow pass" incomplete maps 1. Beijing Panda Slow Pass: 798 station, Wangfujing APM Station, the most representative of the slow delivery of the company 2. Guangzhou: Swallow slow Delivery (stationed point): University town, near the South Pavilion village Wells Bar, Liwan District Spring 3rd Café Penguin Slow Hand: Xiao Chau Village Ying Museum Super Space-Time Slow hand: Guang State Tianhe District five Mountain Road 3. Xiamen: Drifting slow delivery, fish island slow delivery, Mr. Snail's cabin, Forrest GumpSlow pass 4. Qingdao: Qingdao Post and Telecommunications museum "slow delivery Station", rainbow slow handing 5. Other areas Changsha 99 panda slow handed Wuhan rock slow handing Shenyang snail slow handing Luo seven slow hand: Jiangsu Tong Li Shop, Zhejiang Xitang shop, Anhui Huangshan Store
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