March Film Market hit the off-season few films are expected to sprint billion box office

"Kwan-Yin Mountain" propaganda poster "March off-season, biting ice, 30 yuan to see, ladies every day half-price ... Almost free all day, some buy popcorn. "This is the latest MSN signature of a theater worker. According to the traditional law, after the Lunar New Year file, the Spring Festival file and Valentine's Day file, March, the shadow city into the traditional off-season.　　However, this year, some people do not think so. In Sunday, "Kwan-Yin Shan" cast fan Bingbing and other people came to Guangzhou, the film this month 3rd to publicize. press conference, the issue of the director of Gao said the following: "This is the only film since the heart of the movie." For the "Kwan-Yin Mountain" box office, my psychological positioning is relatively high, we chose a proper schedule, ready to be Li into billion director of the club! "Confidence is full, passion is surging."　　Is the off-season or will not be light? Last year, the Chinese film market broke through tens of billions, it seems to show that the shadow city into a rapid development stage.　　Southern Metropolis Daily reporter visited the courtyard line, the issuer found that in the spring of March 2011 This off-season, there seems to have been quietly and born of the changes in the bud, may inspire the Yi Yuan director of the birth, perhaps in the future may also see hot blockbusters in March. A lot of film scanning films, the atmosphere is relatively calm south of the current reporter from the hospital line to see the latest schedule, a lot of films this month, there are more than 20, types and diverse, there are love movies, martial arts films, comedy, thriller, art film and so on. On the scale, the basic is the small and medium cost "little piece", the overall investment scale is low.　　Film lineup, the big screen this month, no lack of big stars figure, such as "Kwan-Yin Shan" has fan Bingbing and Sylvia, "Mountain Dew Youth" by Xiaoming starring, Yam and Zhang Jing early cooperation "Watchmen", Johnnie New "single men and women" called Wu, Koo and High circle. With the same period last year 13 bulk purchase of the acquisition of the collective release, the film in March this year, only 4 film release, the introduction of the film, the most favored only one of the "Battle of Los Angeles." It is said this year is the domestic film "encirclement and suppression" Import film situation.　　Even though foreign threats are small, most domestic films are in a calmer state, at present, only "Guanyin mountain", "knife Laughed" and "single men and Women," the three films have done a certain scale of publicity, with the Lunar New Year file, the Spring Festival file dazzling propaganda offensive formed a clear contrast, the entire shadow city atmosphere appears very calm, even some "deserted." Small pieces gathered, propaganda deserted, summed up in a word: is light. "If the film is not attractive enough, many viewers will not see the film, to sing, to travel, so as to form a natural off-season," Shanghai United Hospital Line deputy Wu Hexing told the south reporters. After the Lunar New Year file, the Spring Festival file and Valentine's Day stalls a few heat schedule of "baptism", the audience focused on consumption or holiday to enter the relative fatigue period, and the entire March only a "Samba", difficult to prop up a day.　　So light, it was expected.　　March, the surprise soldier? In the off-season, they claim to sprint high box office according to Art Entertainment counselingStatistics show that in the last year's total number of box-office year, the top 20 box-office outstanding people only have a quasi-blockbuster "Alice in Wonderland" was released in March, other scattered in the lunar summer festival stalls and other schedule. Domestic films in March to obtain a good box office, is ranked 21st in the "Yue Guang box", March 18 release, as of April 11 cumulative box office 128 million, can not be bullish in the off-season to break through billion, has become the industry hot discussion, this accident also to the industry to put forward a possibility: the off-season, perhaps there is the pursuit of the opportunity.　　This year, there are several films claiming to be hit by billions of dollars at the box office. Sprint Works "Kwan-Yin Mountain" Fine select March, want to impact billion box office will be on 3rd this month, the big screen "Kwan-Yin Mountain", is a literary film. Starting from the end of last month, the cast began the national publicity, the goal is very clear, impact billion-dollar box office! Gao, the issuer's director, said in an interview with South reporters that the election was released in March, is not a momentary impulse, but after careful analysis, thousand select million choose to determine this "auspicious": first, the off-season is not terrible, terrible is the quality of the film does not pass, so that the day is useless, "The Tokyo Film Festival Award is not a disorderly to, deserved, We have faith in the "Kwan-Yin Mountain", the film and youth-related, spring has a youthful innocence, March temperament and film quite fit "; second, although the festival can stimulate consumption, but not the season of the audience is a stable group," every two weeks will see one or two, must be in 3, 4, 6, November will also go to see, We are the people who are really the most stable, the most sane and the most cured audience. "Third, determined to be placed after March, according to the whole month of the row of film forecast, to determine the 3rd painting," We have two weeks from 3rd to 18th show, "The Los Angeles War" after the release, "Kwan-Yin Shan" can maintain a 30% market rate, the overall analysis of the time is too good for us. I've thought it through, and I've analyzed it all. "Sprint Works" "For fans, there is no off-season" by the young director Urshan, Zhang Yu and Masanobu letter starring martial arts comedy "Knife Laughed", originally scheduled to release last November 25, later pushed again, pushed to this month 17th landing big screen.　　The film has been watched by the industry, many of them are positive. What causes the "knife laughed" transition, but also from the peak season to the off-season? Urshan, director of the South all yesterday, said in an interview, the first is because the scheduled time to meet the "Harry Potter 7" and other four Hollywood blockbuster "like our small pieces of basic no space, so have to reschedule", how to change?　　Since the timing of the film's overseas release was concentrated in March or April this year, it was chosen March 17, considering that if the domestic release time was too early and the pirated films were in the market, they would have an impact on overseas markets. In the traditional view, it was not a good idea to have a March release. However, your goodness but disagree, "I like the off-season, this film does not have any big star luxury lineup, is for fans to see." For fans, the shadow is a comparisonFixed, there is no off-season and peak season, and this period, the movie theater to show space will be much more. Industry insiders said that no matter the off-season season, is afraid to choose the wrong schedule most of the film business for a variety of considerations, the March time of the attitude is cautious, rarely put the most popular film in this period, over the years, the creation of the March film market unattractive, reduced to a low season.　　However, the reporter interviewed a lot of people in the industry, they have a different attitude. 1, in fact, the type of film can be a surprise "" Fatal invitation may have a good harvest, "like March this off-season, is a kind of movie surprise of the Good times." "Green Palace Theater Yang manager told South reporters, for small and medium cost film, choose the schedule should follow the" do not seek the best but the most suitable "concept, so the rate of return will be much higher. In his view, the "Fatal Invitation", released 4th this month, has the potential to reap a good harvest in the so-called off-season. This period of time is too eye-catching hot film, the audience went to the film City want to pick a random one, may first look at it from the name will look at it, may think ' Oh, this is scary, see '. "The film dealers are afraid of the off-season, they want to squeeze in the peak season." Wu He told reporters in the south that he would like to call on the industry to establish a co-ordination mechanism, "when the off-season, we can not encourage the release of influential domestic films, such as" a Guru ", although the subject of many questions, but" a master "is Wong Kar Wai director and actor starring, these two together, Has surpassed the leaf ask itself, if put in March, still have a lot of people to see! "2, the focus or election to the" "I Know Woman Heart" chose the wrong schedule "reporter in the interview found that the line and the distribution of such familiar market status of front-line practitioners, quite stressed that the appropriate schedule for the film's importance," a good film did not find the time, like a good girl did not marry a good husband, "Gao so analogy. They believe that in the current unprecedented high speed and prosperity of the development of the period, can not simply use the concept of the past short season to arrange the schedule, but with the actual selection of fine. "I know Women's heart" is a recent case, said Zeng Bin, deputy director of the local Wanda home line Andy Lau and Gong Li's lineup is attractive, but also love comedy, the box office is not satisfactory (the Spring Festival Golden Week, the cumulative box office only 26.1 million), the reason is the error of the schedule, "on Valentine's Day is the best, the film side but chose the Spring Festival file." The film and "Martial Arts", "the strongest event" together with the spring Festival stalls, completely in the leeward. Wu He Shanghai also thought that the film even if not squeeze Valentine's Day file, put in March, the effect is estimated to be good, "if put in 38 knots, say is dedicated to women's film, also certainly better ah, less competitors." "Co-ordination: South reporters Fang-min Reporter: South reporters Lu Xin intern Chiu Weiqing