Market Promotion Treasure: Website Promotion 10 Basic skills

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

In the article "The Market Promotion treasure: How to establish the network quickly", it is said how to establish the network, but the network is only a condition of qualified market personnel. Today we discuss with you the successful marketing staff should cultivate those basic skills. Note: Mainly refers to the website promotion.

It should be said that the market promotion is a very low threshold of work, like the primary exchange links, exchange ads, almost a little understanding of the Internet can do, but to do well, there is a certain degree of difficulty. There are no shortcuts to success, there are no accidents, all successful people must have some necessary conditions. That is a marketing staff, with those conditions in order to do a better job, more successful? The author as a market promotion of the new Ding, also constantly thinking about this issue, is to share some of the following, mainly in the experience of the predecessors and their own practice on the basis of summed up, the wrong place, I also ask you reader forgive me.

A deep understanding of the product

To promote their products, we must have in-depth understanding, as long as the basis of fully understanding, can design the most suitable promotional programs, can promote the maximum effect. If you want to understand the location of their site, features, column structure, advantage content, characteristics of the module, to be familiar with the channels of IP, PV, website user behavior and other data.

Second, a certain understanding of competitors

Only to understand oneself is not enough, at best, just behind closed doors, to achieve win, but also to do know that the only line. For us to focus on the promotion of competitors to promote the way: For its good experience we learn from the failure of the place to avoid repeating; the most important thing is to avoid conflict with the promotion process. For example, the other party carefully planned a mobile phone essay activities, and we if the same time period in the same activities, the effect must be greatly compromised.

If the extension of the words, not only competitors, similar websites, industry media should also pay attention to, if the English good, more research on foreign websites. In a word, we must know what is known.

Third, in-depth understanding of the user population

For the target users must have a lot of effort to study, we marketing work the ultimate goal is what? It's just attracting these people. Target people's age, behavioral characteristics, preferences, frequented websites, content and so on to understand, not only for the target population, for the existing product users also need to understand. For example, through what channel they know this product, what is the main want to get content, like our services, for the lost users, the reason for the departure and so on.

Iv. understand the role of SEO in the promotion

For SEO, more generally accepted the saying is a means of promotion, but the individual think SEO can be put forward with the promotion of parallel existence. Because if the SEO done in place, its cost-effective is definitely the traditional way to promote a hundredfold, thousand times. So conditions allowed under the circumstances, must understand, learn SEO, in the promotion of the time to infiltrate the concept of SEO optimization, so that the promotion and SEO combined.

Here is an example: links, a considerable number of people think that the link is mainly to increase the PR value. In fact, in addition, he also has to increase the role of the chain, plainly he is an SEO outside the chain of a form. Of course, know this point of a lot of friends, but the key question is how to do friendship links to really achieve SEO effect? This is what we need to study. I once did a kind of education station, links only through the way, will be the main keyword (not the hot keyword) in all the search engines, optimization to the first (occasionally second), Sohu such portals are ranked in the following, and friendship linked to the object is only a few small sites. At that time, in the absence of any other promotional methods, the four-month ranking will reach 80,000 (is a comprehensive ranking, not the day ranking).

Tip: The main role of the chain is to promote the site in the search reference rankings. For example, we optimize the mobile phone this keyword, if the way through the chain optimization of good, it is possible to search the phone in Baidu, your site is ranked in the results page first.

Five, add at least 20 QQ group

The QQ group here refers to the industry groups that are helpful to work. Adding a group does not represent the work of the good, but at least prove that it has been looking for cooperation opportunities, learning to promote knowledge, and constantly expand contacts. What is important is not the form, but the spirit of continuous improvement. Of course, if you are simply adding to the group, you are exempt.

Tips: This article is Kun (pot) original, want to see more articles please search Kun column, reprint, please retain this copyright information.

Six, 200 QQ friends 20 Friends

Like the fifth article, the QQ friends here, refers to work-related, or there is a partnership of friends. Friends more road to go, this is definitely a resource, and in the process of communication with others, can learn a lot of new things.

The second said 20 friends is the kind of good relationship with the industry friends, when you need help will not hesitate to help you. For example, you want to publish a soft article, these 20 people have no condition to help you publish to their website, when you need resources, they also try to help you find. A hero three help, in the Internet age also applies, do not be lone hero, because you are not alone to defeat.

Language expression and planning ability

This one is almost necessary. Especially for the senior market personnel, will often do a variety of planning, writing soft text, with the team is particularly important. There is a lot of information in this area.

Eight, good at communication, know how to behave

Marketing work, basically, is the work of dealing with people, including both internal and external communication, so mastering the communicative skills is necessary, but also to know how to behave, according to the folk word of mouth better, or people are communication, but all of you have no idea.

Once the author has done a traditional salesman, there have been three years of network sales experience, at that time many predecessors warned me: "Sales of products before the sale of their own", when others recognized your people, will naturally accept your products, that fear your products than others more expensive. This, I believe, is equally applicable.

Nine, familiar with 20 kinds of promotion methods

20 of these are at least, and need to be familiar, even tried in person. Many people think that website promotion is very simple, there are several methods. In fact, when you accumulate practical experience to a certain extent, you will have a new understanding of market promotion, you will find that marketing is not simple. When you try to do a lot of time, give you a promotion project, you can come up with the best solution. As in the novel, the same martial arts, at the beginning, we may learn the same martial arts, moves are similar, the same kind. But to become invincible, you need to keep trying, non-stop awareness, and finally create their own martial Arts.

Ten, good at learning and summary analysis

The Internet updates quickly, so we must be good at learning new knowledge and technology. At the same time in the process of learning, but also to learn to summarize the analysis of other people's experience, technology, directly copied over not necessarily really suitable for you, but also to combine their own characteristics. In the specific work is also the same, each to complete a project or every once in a while, it is necessary to conduct a self-assessment of the analysis, when the so-called experience after refining, can become truly valuable things.

In a very contradictory mood to complete the article, to say the truth, a little trepidation. The topic of this article should be suitable for experienced veteran to share, and I was just a new ding. Just a big one, and write a new new ding than me. Welcome to criticize the guidance, share more valuable experience.

Author information: kun, net name pot. Do a station for many years, has served as a fan website editor, editor-in-chief, is now working in the computer world's Friends Answer Network (www.pcw.com.cn), responsible for the market and BD work, welcome new and old friends to exchange, cooperation. For more articles, please search Kun's column. New Media Exchange 4 Group: 49474853, Welcome to join.

Copyright Notice: Welcome to free reprint, reprint, please retain the original author information, thank you for your cooperation!