Marketing application Ibutterfly to China electric business cooperation

"Billion Power network" September 7 News, billion power network learned that the Japanese electric advertising company's advertising applications Ibutterfly recently officially landed in China, into the mobile marketing market, some of the domestic electrical business enterprises to seek advertising cooperation.

Ibutterfly's initiation ceremony was held at the National Convention Center, and its developer was a wholly-owned subsidiary of the Electronics group, a digital (Beijing) advertising company.

According to the digital CMO Yin Professional Introduction, Ibutterfly is very important a function is online and offline general integration, a typical example is that users can "catch butterflies" in the app, "Butterfly" inside the preferential information can be directly used for offline consumption.

Yin dedicated to billion power network revealed that there have been several electric business enterprises in ibutterfly with the intention to discuss cooperation, but also inconvenient to disclose the specific name of the business. And according to the digital CEO of Gold well tillage in Japan operating ibutterfly experience, the cooperation of its merchants for catering, convenience stores (such as 7-11), such as FMCG industry, marketing content including sound, video, pictures and many other forms.

Digital COO Zhang Lingyan told billion Power network, advertising industry has long been a difficult point, it is difficult to directly affect the direct purchase of consumers, Ibutterfly want to use mobile Internet to change this situation, so that advertising directly affect the consumer's decision-making and action, the completion of marketing, "the last step."

It is reported that ibutterfly since 2011, from Tokyo to Hong Kong, Taiwan, Singapore, has been working with about 100,000 companies around the world. One of its features is that advertisers can tailor ibutterfly virtual butterflies to the needs of brand culture and marketing strategies. Currently, the app has two versions of iOS and Android.