Marketing Campaign who is the Black Horse Five car enterprises against PK Creative

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Recent small series in the browse various car companies official micro-letter found that, most of the car companies to promote more focused activities reported, and the green source of the "relaxed moment" to a relaxed, witty way of publicity to make small series of light, this does not rigidly adhere to the public's unique marketing method worthy of industry praise.

At present, the electric car industry reshuffle period further deepen, the competition situation is more complicated, electric vehicle enterprises also began to increase in the brand influence of investment, many car enterprises began to pursue innovative, innovative marketing tools. Small series summed up five electric vehicle Enterprises unique marketing creative point, readers may wish to see who will be among the champions.

Emma: Fan Bingbing vs Jay Chou Double star endorsement

According to the electric car ERA network is not complete statistics, as of now, the industry has a total of 56 stars endorsement, and many of them are international superstar such as Gong Li, Jackie Chan, Andy Lau, but invited two stars at the same time endorsement of the only one Emma.

Fan Bingbing and Jay Chou are a big shot in the fashion world and a palace prince in the music industry. The two are put together, very fashionable, which is similar to Emma's brand culture.

Yadi: "Dream On the road" 45 seconds Music short film Appeal Emotion Marketing

Now many brands on the screen are focused on the product "functional exposition" and "industry leader" between, and "emotion" for the film to shoot the theme of the public service ads is more common, Yadi this attempt is more "bold."

Let the product and the emotion combine, the scene design in the film is very important, Yadi this in the video will be friendship, family, love together, shape a beautiful life picture, with the consumer to produce emotional resonance, the product and "Happy" "good" and other words linked, such an attempt once successful, the impact is great.

New Day: Product for Wang Aerospace marketing strengthen intelligent technology

The space marketing of the new Day should be regarded as the typical case that will be planned ahead of "hot event".

November 22, 2013, "Smart car creators" New Day electric vehicles and China Aerospace Foundation officially signed, the new day of electric vehicles to become "China aerospace business partner." At the end of 2013, the New Day signed Space Foundation, the 2014 lunar hot spots in all the bosom!

This marketing case is the biggest harvest of the new day product intelligence, it is due to the new Day signing China Aerospace Foundation of this incident, so that the industry's attention to product intelligence technology has risen a high. From the consumer market, people also began to look forward to the 2014 New Day in the product intelligence will have more new initiatives.

Green Source: Making good use of resources to promote happy marketing with new media

Green source during the Lantern Festival marketing lively, online "relaxed moment" column officially on the line, breaking the inherent pattern of marketing to relax funny jokes, by a lot of consumer recognition.

Under the line "tyrants brother" gorgeous debut, the incident resulted from Valentine's Day, a 00 "tyrants brother" to curry favor with his 10-year-old girlfriend, Huadou a "green source" electric car store Hao throw daughter, claiming to buy the best of the most expensive electric vehicles, the tyrants is quite staggering.

"Tyrants Brother" event of the hot also indirectly led to the green source electric car popularity, many car sales soared, and even saw the news of the people came to the store to buy cars, are designated to the news of the "best" electric car.

Taiwan Bell: Catch the People's livelihood appeal to the Lantern Festival advocate Public riding Tour

Lantern Festival Throw out promotional activities, the Taiwan Bell formed a public service riding team, the spirit of "Green Mountains, blue sky, clouds, do not fog" the theme of the spiritual, in the Jinhua district riding a new energy electric vehicle, public service publicity, and to the community to solicit volunteers 10.

Taiwan Bell's public service riding activities for its win a good reputation and social image, but also its products to the market launched a warm offensive, the effect is self-evident. Innovation, emotion, and the ingenious use of resources, attention to social focus, etc., are becoming the source of creative marketing of the bell.

Look at the above Enterprise Marketing Showdown PK, involving star endorsement, TV ads, micro-letter propaganda, offline activities and so on all aspects, which is your idea of the best marketing champion, I believe everyone has their own answers. Although 2014 started less than 2 months, but the car companies have to start marketing war, we do not take it lightly!