McDonald's does not give up I ' M lovin ' it, it takes great effort to highlight it

Speaking of I ' M lovin ' it you must be not unfamiliar, but you may not realize that this let you remember McDonald's and the "Balabababa" Golden melody of the brand concept has been more than 10 years.

In all 23 of the ads that McDonald's used, I ' M lovin ' It was the first to be replicated globally. It was created by Heye & Partner, the DDB German advertising agency, which was officially released in September 2003. As a worldwide advertising marketing, I ' M lovin ' it has been translated into different languages in different countries, in mainland China, became familiar with "I like it." This seemingly "wayward" slogan helped McDonald's succeed in the global marketplace in some way.

2014 McDonald's can be said to be a fairly dismal year, the "Curiosity daily" Top 15 summary of its detailed interpretation. And at the marketing level, starting from April, McDonald's in the world to launch a series of "Fun makes things" activities, McDonald's uncle Ronald the street to narrow the distance with consumers. At the same time in the Chinese market, McDonald's launched the "Let's be good together," the brand campaign. After the World Cup, it launched the largest global promotional campaign GOL after the I ' m Lovin it, and the chips were more in the way. At the end of the year, the US market launched "Our food, your problems" for food safety issues (our Food. Your Questions) Marketing campaign.

New-Jin brand creativity is constantly emerging, there was a rumor that McDonald's may be in the Super Bowl this year to launch a new slogan, the outside world guess will not be able to enable the Ashes class I ' M lovin ' it.

McDonald's recently announced that they will not give up I ' M lovin ' it, but to highlight it again, and emphasize "lovin".

In this Burnett-fenced AD, McDonald's has linked many people in a very "loving" way to popular opposition. For example, Batman and clowns, representing Democrats and Republicans respectively, donkeys and elephants, loggers and trees, and so on. Along with this new round of brand concept, McDonald's said the United States will launch in 2015 a new staff uniforms and a series of product design.

McDonald's explains why it is important to highlight "love"--"the slightest love can change the world." "No longer simply emphasizing the joy of sharing, the idea of the product to a higher human and social level, in the current dilemma, McDonald's probably also hope I ' M lovin ' It can help it regain its new life."