Media integration is not the way to develop local Web sites (Web platform article)

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Local website development to today, after countless rain and not fall, has proved its tenacious vitality. However, in the present time, the forum is the whole river-Lake pattern no longer appears. In the face of the emergence of micro-credit, the proliferation of micro-blogging, as well as the traditional media is about to be possible to the new media scramble, where the local site? I think, media integration is not the development of local websites.

Once asked me, the famous city Yangzhou network is what kind of site? I said, I don't know. In fact, from the famous city Yangzhou network or blog Yangzhou times, it is called a Sibuxiang Web site, because the blog is often used as a forum, lengthy text is not much, the United States, but flooding site, plus the homepage is completely the portal of the push method, so give people the feeling, this where is a blog site? By 2008, Blog Yangzhou City After the transformation of the city, we are iron heart to the local community to go down, but the world changes too fast, happy net, everyone's network, micro Bo then kill, now micro-letter also overwhelming. Faced with so many options to play, a city's local sites, especially the three-tier city of the site does not change, then it may end only. Since the age of the mixed-west temple, I knew that most web users do not have more than 1.5 loyalty to the site.

Back to that question, what is the famous city Yangzhou net? I think it can be a Weibo account, or a micro-blogging guide, a Twitter-like public platform, an app on your phone that can send a map at any time, and, of course, the local community on your computer desktop. Each medium platform is interdependent, and relatively independent, each line extends different types of users, each line locked to a group of users, the final achievement is a famous city Yangzhou network brand.

In fact, the existence of multiple platforms, but also let us these local sites can be more simple to appear in the eyes of netizens, only you more convenient to be touched by the other side, it is possible to carry out the next step of development. This may be why sweep the two-dimensional code popular reason. It will be the original complex ABCD type, directly changed to a sweep available, save time, but the closer is the distance.

Network Multi-platform media integration, in fact, for the editors put forward higher requirements, because they will not only the forum post, also will be micro-letter production, but also to play Micro Bo, simple point dz inside the Micro Bo share button, to achieve the effect of micro-Bo send sharing, such a practice, will only let micro-bo or micro-letter users to a standstill. Because your content is not attractive to them, and the title party's trick is to use up to one or two times. Since sharing, then why not want to express their content to add a link to the 140-word micro-bo refining, and then with a picture presented in front of the netizen? You do not have to roar to tell netizens, point to our forum, but you are in the "temptation" he points to open that link. "Temptation" is always easier to conquer each other than the requirements, imperceptibly and always more able to grasp the people's hearts than scripted.

We do the local site, is to weave the dream of the people, and the integration of different media use, the final will be woven into a larger spider web, this one in the local influential spider webs, will eventually be our dream circle, add a hand.

Written in China e Dynamic Network, Ningjie network hosted the local Gateway top Salon (article author: famous City Yangzhou network Lluy)