Medical Form Gaming

Fizzy Tiyatien introduced new technology into its medical history to help hospitals get more accurate patient information. Information technology is power. In the medical field, it will bring billions of of dollars in market value. (The U.S. government's stimulus package for 2009 has 20 billion dollars to develop medical informatics.) Market intelligence services (Global CMC Direct) predicts that spending on medical technology will exceed $10 billion trillion by 2015. "Online health care is a huge market, but now it is inefficient, so we have a lot of opportunities to use technology to improve." "In 2011, a lot of capital poured into the field of mass care, health and biological data collection, which I think is a trend in the future," Scott Sanster Scott Sangster, boss of Healthinreach.com, a Volkswagen health company. "Sangster is also a former chairman of the famous incubator Tech Coast Angels. Fizzy Tiyatien Company has tasted the sweetness in the field of medical technology. The company, founded in 2010 in Menlo, Calif., is a SaaS software, a service company, founded with the simple idea of getting people interested in filling out boring medical forms, the more details they provide, the better the medical services they receive. How does fizzy improve the boring form-filling process? They set up a variety of gameplay interface questionnaires for the ipad and computer screens. "More data, fewer errors means better diagnosis and treatment." String Ranil Sterling Lanier, co-founder and CEO of Fizzy, said the company's success was largely due to the popularity of gaming and mobile devices, making meaningful interactive user experiences possible. The fizzy platform, launched last year, could help health care providers start from scratch or apply ready-made template designs to more attractive questionnaires. "The fizzy platform is designed to allow patients to give as much information as possible. "Lanier said. He has created a market research firm, chatter, and has experience in the gaming industry. Some early user reports show that patients now give more than 30% of the information they use to fill out a paper or a pen. "We think of health care as a consumer-oriented final product, and patients are consumers." He said, fizzy borrowed the marketing rules separating people from money, separating people from information. "Fizzy has 11 full-time employees, with major clients including five medical schools at California State State University, Mayo Clinic (Mayo Clinic) and Georgetown University (Georgetown University) Medical Center, And the University of California Athena Breast Health Network, which provides 150,000 women with cancer screening and follow-up work. Reduced hardware costs, fizzy simple licensing, and a model for charging according to the number of questionnaires significantly reduced the price of the service, making TOnic's customers are growing rapidly. Lannier expects fizzy sales to reach $ millions of by this time next year. "Digitization sounds like the concept of the 1997," he said. "Collecting medical data on a computer does not mean that it will improve the quality of health care, the key is the level of input from the form." ”