Meeting with Zac and Robin: Feeling focused and differentiated positioning

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Robin is physically stronger than the picture. Because I have seen the photos before, so, Zac a come, we will recognize, but more mature than the photo, calm, steady, leisurely, very free and easy, is worthy of the film industry origin. After sitting, everyone was drinking tea and speaking freely. Chat about four hours, from the local customs of Singapore to the domestic market changes, from the SEO chat to Chinese cuisine, I learned from the conversation of everyone a lot.

Robin is very talkative and tells us a lot of interesting things in the industry, Robin is a very active person, a lot of interesting. There are a lot of topics involved today. Some of these conversations have influenced and inspired me a lot.

Focus on your career

Zac's entrepreneurial experience gave me a lot of inspiration. His website SEO is a result of an interest, he said, he just likes this, so he has been studying. Continuous research until done deep to do thoroughly. He did the virtual host, but also realized that the industry competition is more intense, not very good to do, but like, to bite the bullet to do, and finally do it on the more smooth, the performance will follow the climbing. From here can be seen, if as long as interested, and willing to continue to study and efforts, sooner or later will make some achievements. We can also see from the Daily post of Zac that he has been diligent and attentive in his work.

Differentiated positioning for their products and services

In doing things, we need to differentiate positioning, so that our efforts will be more effective. Zac, for example, is a very good example of his positioning as a virtual host. As China's Internet imports and exports are not very large and also added a layer of GFW information filtering, so now from the domestic visit to foreign websites or from abroad to visit the domestic site, the speed is very slow. But now many foreign trade company's website often has the foreign customer to visit, but if the speed is too slow, gives the user experience too bad, the customer is apt to lose, that what method can improve the website visit speed? ZAC, for this part of foreign trade companies to provide foreign virtual hosting services. He has his own server farm in Singapore, can be a good solution for domestic foreign trade companies, the server in Singapore, other countries visit their servers on the site, the speed will be much faster than at home, foreign customers can easily access the Web site on the Singapore server, This provides foreign trade enterprises with more opportunities to obtain more foreign customers. He's good. This part of the domestic foreign trade enterprises, to avoid in China and many other ISPs in the homogenization of competition. At the same time, Zac also very good flexible application of the SEO technology, his virtual host customers all from the network orders, which also can see his SEO application is very exquisite.

Another example is the media that s refers to, we all know that the media is the largest domestic elevator advertising operators, his differentiated positioning is: for people in a bored time through the elevator mouth of the LCD screen to play ads, this caught them waiting for the elevator, very boring, nothing can look at this time, There is a liquid crystal display ads in front of everyone, we see it is the most easy to be concerned about, will not bother, that the impression of advertising is the most profound, for advertisers, such advertising is also the most effective. Because everyone is very busy, bored of the chance, and so on, when the elevator, is the most boring time, I believe we all have experience, rush hour, sometimes the elevator is expected to wait a few minutes to come, this time the most boring, the appearance of advertising is the most eye-catching. This short few minutes or a few 10 seconds is an opportunity. The audience caught this everyone usually negligence of a short dozens of seconds or a few minutes, in-depth to do in, quickly occupied most of the domestic elevator advertising market, so straight to the United States listing, the limelight. This is also the business opportunities of Chinese characteristics, in foreign countries, do not know because of the elevator or the relatively small population, we do not need to wait for the elevator, it seems that there is no domestic audience such opportunities. It seems that boredom is also a huge business opportunity. Next time you're bored, you need to realize right away that you might have found a huge business opportunity, and maybe the next one to Nasdaq on the U.S.

The above is about what I feel today. If you summarize, refine a few important words, that is: differentiated positioning, focus, focus. If you do, you may not be far away from success.