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Whether as a marketing tool or mass transfer of information, mail mass platform is an excellent carrier. Especially for enterprises with a large number of member resources, the rational use of mass mailing can often burst out of amazing energy, to obtain better results. Of course, the premise is that we choose the mail mass platform. Then, how to judge the advantages and disadvantages of mass mailing platform, how to choose?

Clear the purpose of mass mailing

In the mass mailing platform before choosing to clear the core purpose of our bulk mail. is the emphasis on the promotion of member marketing, or the sharing of information resources in the membership of the communication platform. The proportion of the two is different, the function of the platform and service requirements will also be very divergent.

As a means of marketing promotion, in addition to the basic mass delivery rate, whether the bulk mail platform to provide templates, whether for a pair of send, whether to provide custom domain name suffix, mass data detailed statements and other factors, are as a mass platform selection considerations. Domain name customization and one-to-one delivery level is conducive to the creation of brand image is also more easily accepted by users. In general, it is not recommended to use a fixed template, the independent design will make the message itself rich in enterprise elements, integration into more corporate philosophy and image, compared to cramming the message more convincing, better results.

If only the information transmission for the purpose, we should focus on the guarantee of delivery rate, mass platform and database system docking, how to achieve trigger-type mail mass and so on. and all functions/services, need to be measured by the data obtained is trustworthy, so the trial period between the repeated testing is the key link.

High delivery rate is the most basic requirement

Delivery rate, as the name implies, refers to the proportion of the total number of successful senders in a mass mailing. No matter how exquisite the content, it is meaningless to reach the user's mailbox successfully. The company's introduction, the information on the Internet can only be used as reference information, the specific effect also needs their own repeated testing to come, this is why there will be a probationary period of reason. Verification methods are different, the most direct is in the QQ, 163, Sina and other service providers under the registration of multiple mailbox mixed in the test of the collection address pool, the use of mass platform to send the mail, through the mass platform to deliver success/failure of the statistics, to verify whether the transmission of success, whether the normal display and other analysis, Can intuitively see the real effect. As the saying goes, "All roads lead to Rome", no matter what method, as long as can verify delivery rate is really good is success.

Is there an effect optimization function

Message transmission is full of uncertainties, but we can also achieve better results through continuous optimization. Therefore, the optimization function of the mass mailing platform is also an important part of the selection process. For example, in the mass mailing platform with data statistics, whether there is a success in sending, whether the user clicks and other effects have intuitive data reflect, as the basis, then can be taken to solve these problems to take corresponding measures. If you do not have this function, you can only through the advantages of quantity to increase the chance of success, as for the effect, only resigned to fate.

Synthesis of the above factors, small series for everyone to recommend a group called U-mail Mail Platform (www.magvision.com) tool. According to the small series, the domestic has perfect hardware facilities system of the bulk mail service providers are rare, this is the U-mail delivery rate can be far more than most of the reasons for the company; In addition, it has a rather practical optimization function--data statistics function. In addition to the statistics can be specific statistics to send success/failure of the Inbox mailbox address, click on the link to the specific mailbox users, but also can automatically analyze the reasons for failure, the user's geographical distribution, the user's operating system, user specific reading time and other details. And in the form of tables, pie charts and other forms of visual representation. With this data, it goes without saying that the next mailing group issue is helpful.

The choice of mass mailing platform is a subject of learning. In addition to the above some of the most basic factors, whether to support the timing of the transmission, whether to support custom variables, can be based on customer demand platform docking and so on are one of the factors, and specific focus on which aspects, but also based on your needs to choose carefully.

U-mail Mail mass platform trial application: HTTP://WWW.MAGVISION.COM/REGISTER.PHP?SRC=RW