Meng Jianwei, professional research on internet TV technology and operation

People introduction:

Meng Jianwei: CEO of Zhejiang Taishan Technology company, specializing in internet TV technology and operation

Xuan: Shenzhen Wacosoft Software Technology Co., Ltd. CEO.

This week's friends from the media is the topic of Internet television, why is this topic, this is my business trip to Hangzhou's land to sniff the first smell of smoke.

After the potential of mobile terminals such as mobile phones, tablets and computers gradually threadbare, the TV set in the living room became a new battlefield for all parties. A small TV set, but now become Google, music network, Millet, Baidu, Archie Art, Alibaba, such as a large number of emerging internet enterprises, and Hisense, Changhong, TCL, Skyworth and other traditional consumer electronics enterprises, the two camps head-on confrontation between the main battlefield. To shake the industry's Internet TV war is the competition between Internet enterprises and color TV manufacturers for the right of discourse of Internet TV. There is no doubt that the radio and television industry is undergoing a radical transformation, OTT TV, network video technology and multiple-screen intelligent terminals, such as disruptive new technologies to the industry, so I always believe that technology is the core of a technology company, but also driving life and other aspects of the maximum energy. A cloud of many screen under the battle, has begun.

In fact, this time I was thinking: Internet enterprises and electronic enterprises can find a balanced integration point? is the general administration of radio and television already beginning to fall asleep because of the current problem? How does Internet TV find the way of innovation and how to profit? Radio and television This machine will be in this time period of what kind of pace monitoring it?

Last August 23, the second China Ott TV Summit, hosted by Beijing International Radio, film and television equipment exhibition, the Association of Film and Television engineers, and the network in Beijing, was also in August, and the two documents of the State Council were noteworthy: one is "broadband China" strategy and implementation plan, one is " Some opinions on the promotion of information consumption to enlarge domestic demand. The former proposed that the broadband network as a national strategic public infrastructure, comprehensive utilization of wired and wireless technology to promote the telecommunications network, radio and television network and the integration of the Internet development, the latter proposed to promote the telecommunications network and radio and television network infrastructure sharing, encourage the development of interactive network television (IPTV), Mobile TV, Cable TV network broadband services, such as the integration of business.

An analysis, "broadband China" strategy is a prerequisite to support the bandwidth of paid services, "Expanding information consumption" is to enhance information consumption, through information consumption to stimulate domestic demand, which will have a great impact on the development of Internet TV. And Meng is always more concerned about the development of Internet TV is facing an important development opportunity, and precision advertising and pay to watch is two possible profit model. From this point of view can be very good to see a long way from the strategic point of view, and Meng always like to deal with the problem from tactics. The collision of sensibility and reason, must be able to rub out sparks. Meng always smiled.

A xuan touched the forehead, looking back on the next 13 years of things. In order to expand the resources of IPTV, the company had to customize Internet resources on the basis of Internet TV box, of course, I am responsible for this project. The problem was how to control the soft controls on the Internet TV with the remote controller, as well as the video TS file playback problem. For my company is only the first contact of things, no experience. Later learned that Meng General's company can solve this problem, I am ecstatic! When these two problems are solved, the problem of resources comes again. Huawei Station resources are a excle form for technicians to debug, but also to maintain confidential contact with the Huawei Station. Later, the access to resources is on the Internet TV box end, but the output of resources still let Huawei control. So I remember the problem of resources, but also the problem of Internet TV.

March 14, Hisense made a conference, the Conference is a basic coverage of all the video site signing. This thing is more attractive to me. Instead of focusing on the infighting between Internet video companies and color TV electronics manufacturers, it's better to see how they find a balance. The main purpose of this conference is to Hisense such a strong old home appliance enterprises, sound quality, remote control technology is the core competitiveness of its television products, and the content does not have the advantage, the content to let the video supplier is very sensible choice. Hisense will create a content pool, will become an open video portal, all video sites can be docked with this portal, which fundamentally solves a number of terminal scramble to cause users to choose the difficult problem. This is also why Hisense want to and so many video site signing the purpose of ensuring enough content to enhance the user's stickiness.

The competition between Internet TV is actually the competition of Internet TV box, Meng Zong said. After IPTV, the concept of Internet TV gradually came out. Basically divided into several factions: one is to do IPTV and related business, such as hundred-vision. The other is the cloud TV and intelligent TV introduced by TV manufacturers. Haier, Tcl and Lenovo. The third is the Internet TV set-top box. Recently, the Millet box, Huawei Secret box, fast broadcast "small side" also joined the internet TV set-top box of the War regiment. In the numerous vendors to launch the Internet set-top box, in this lake? Have to consider several aspects.

First, the channel problem. It is divided into operator channel, TV manufacturer channel and end user channel. Blockbuster, best friend and operator channels, millet and Apple are geared toward end users. Of course, these manufacturers will look for TV manufacturers to cooperate, but face the user's power-on rate and activation rate impact, whether to reach the end user, and can not be expected in advance. On the other hand, there is a certain degree of competition with the TV manufacturer's intelligent TV, this kind of cooperation is rather tangled.

Second, the resource issue, which has already been mentioned above. Television business and Internet video of the long-term cooperation, however, like Archie and Hisense Cooperation, Archie Art and Tcl also did a deep cooperation. This will involve an Internet video business in the context of the situation. So their cooperation is in the previous one knife in the scene mode of cooperation.

Again, the issue of licences. Because of the regulation of TV content, box producers must have Internet television licences or cooperate with licensees. At present, there are 7 licences, namely China Network Television (CNTV), Shanghai Media Group, China, South Media, Hunan Television, China International Radio (CIBN) and Central People's radio. Among them, hundred-vision and Shanghai-SMG cooperation, music and CNTV cooperation, and the southern media cooperation, the Millet box to find the number of Chinese endorsement. Apple TV has not done so and is currently unable to sell in the mainland market in licensed form.

Meng General said I agree, internet television companies should first solve the problems of all latitude to be able to enter the competitive team. But I always have a problem: Internet TV really seems to have nothing to do with radio and television? I'll give you first analysis, Shanghai Unicom with the music, video, OTT, a lot of boxes are made by internet companies, such as millet boxes and music, apple boxes, their partners are not radio and television systems but operators. They think that in addition to radio and television licensing, other I can work with operators to get rid of radio and television restrictions.

For every night uneasy sleep state, radio and television want to have a bit of value-added on the Internet TV revenue to be considered from their own conditions, so can not be wireless coverage as a free service, but should be as a value-added package service (integrated marketing) free of charge to the user.

I turn to the topic, in fact, I want to talk about some of the most recent hot topic-SHANZHAI internet TV box.

According to news data: In the past year, "savage growth" is not just a tentative approach to various video sites, but also a significant number of Shanzhai set-top box status. Despite the lack of shanzhai set-top box statistics, according to industry forecasts, 2013, the domestic Internet set-top box sales of about 10 million units, of which, the Shanzhai box shipments accounted for about 50% to 75%, a considerable number. Compared with the "normal" box, the price of the cottage box is not high, because the Shanzhai box does not access the license side, as well as the use of "hotlinking" technology to obtain free video resources, its video content is quite rich: not only the major video site content, but also contains a lot of foreign television content By contrast, the "formal" box content relative "poor": for example, the Music Box and Archie Art box in addition to the contents of the licensing platform, can only contain music video network, Archie art site content. As a result of a variety of popular TV dramas, movies, video sites are not very different, the box in fact, "similar". According to a licensing party, the new NO. 292 order after the launch of the SARFT may announce the investigation of some Shanzhai box manufacturers. Some people think, "most concentrated in Shenzhen, some have been ' washed white ', and for those who fight guerrilla warfare, the copycat manufacturers, the investigation and behavior may be just a shot to change the beginning of a place." "

Industry analysis, Shanzhai Enterprises are not directly from the radio and television enterprises there to obtain authorization, but through the use of Third-party system services to circumvent the licensing problem, and some large Shanzhai enterprises are through Ali, Archie Arts these third-party commercial companies to obtain licensing license. Regular Internet TV box enterprises are in urgent need of broadcasting policies to limit the Shanzhai box to safeguard their legitimate interests. This estimate is also a radio and television sleep Bad sleep One of the reasons, but also the Internet TV box of the formal manufacturers of insomnia reasons.

A metaphysical analysis of these poor internet TV boxes of the regular manufacturers you think that with the policy of radio and television to ban the extinction of the Internet TV box? In fact, the biggest policy issue of internet television in China is the contradiction between the rapid technology and the relative lag of regulation. Do you want the radio and television to control these new technologies in some way? This won't work. So let's look at what's blocking the development of genuine Internet TV boxes. First, the location is not allowed. Genuine Internet TV box can not meet the needs of users, radio and television regulations of the normal box can not use the TV live function. Shanzhai box is the use of this policy loophole to meet the needs of users. Second, the genuine Internet TV box function is deficient. Shanzhai box is only with the network function of the play box, with HDMI output function, as for the user is inserted in the television, or on the computer, or other monitors, can not be defined, so whether the violation is also difficult to determine. So solve this problem still need radio and television to find the reason.

So still, in the near future, once the Internet TV outbreak of growth period, it is not internet TV companies and the Internet to see the enterprise competition, but an internet TV ecological circle and another internet TV ecological Circle Wrestling.