Mengniu Dairy is honored

July 18, Xinhua "2013 (Fourth) China food Safety high-level Dialogue" held in Beijing, as the food safety industry, one of the most important activities of the year, to gather the wisdom and experience of the whole society, promote China's food industry, sustainable, healthy, steady development topics such as in-depth discussion and exchange. After the vote of netizens and experts strictly review, Mengniu Dairy group won the "netizens most trusted food brand" title, then Mengniu Dairy Group President Sun Yiping by virtue of a series of measures to promote the strategic transformation of enterprises, won the "netizens favorite dairy and beverage industry leader," Sun Yiping in charge of the new Mengniu, through various changes, Continuously consolidate quality management system, and continuously increase quality control and investment, strengthen the whole industrial chain of systematic management, and fully draw on the experience of international advantage partners, to the end of the overall comb, focus on the establishment from the source of milk to the product terminal, the overall control of each quality node, traceable scientific management system, To provide consumers with quality, healthy dairy products. "To regain consumer confidence is the biggest challenge and the biggest opportunity." "Sun Yiping Face the media said," for Mengniu, we want to let consumers really see, experience mengniu in all aspects of the effort and drip changes, let Mengniu brand gradually from the wind into the wind and the line. "She plays the role of the change, she wants to find the right bead string, the scattered pearls strung up", Sun Yiping as if injected mengniu a fresh blood, for Mengniu This milk tycoon over the years accumulated disease one by one remedy, make it after a lot of crisis after a brand-new. "This is two months ago, Sun Yi won the fifth Chinese" business Mulan Annual figures "award, the organizers gave her the award speech. Over the past 15 months, Mengniu Brand has continued to win more trust through continuous development and production of dairy products suitable for the Chinese people. From the perspective of consumers, build product brand family, focus on key brands, to a more flat, closer to the consumer's organizational structure, these efforts, so that Mengniu's system more flexible, more quickly adapt to the different regions of China consumer demand for alienation. In the future, the quality is still Mengniu Dairy group's largest consumer commitment, Mengniu Dairy Group assistant vice President Wang Yansong in the day of dialogue on the scene said: "For dairy enterprises, food safety is the lifeblood of enterprises, there is no quality, all are negative, not to mention the rapid development." Mengniu has always put quality in the first place in the development of enterprises, and constantly through technology upgrading and system construction, to create a whole industrial chain quality control system, set up a sound risk management mechanism, tamping the development base, and constantly improve the quality. ”