Mengniu President Yang: Turn green or die

"China Economic weekly" reporter Liu Yonggang | bo ' an advertisement in Boao, Hainan, has recently been popular in the world, with NGO organizations in their own public service ads in the United States, France, Germany, Britain, Brazil and Spain and other countries leaders of the simulation of the old version of the image.　　Let the leaders, such as grizzled and gloomy, 10 years later, apologize for the future in the billboard, and repent of their failure to stop the disastrous climate change in time. "This ad has a prophecy flavor, but it is not alarmist, does not change the current mode of development, ten years later, not only the leaders of countries, but also the current enterprises and entrepreneurs."　　"In Hainan Boao Forum for Asia," Mengniu Group president Yang to the "China Economic weekly" frankly.　　In Yang's view, "Green" is still a luxury for many people. Yang that, whether in the east or in the West, people have become increasingly clear that the low-carbon economy will be the agricultural revolution, the Industrial Revolution, the information revolution, after the change in the world pattern of the "fourth wave."　　China has missed the best opportunity for various reasons in the first three industrial revolutions, if this time is still missing, still cling to the resource consumption and environmental degradation for the development of economic growth model, then this generation of entrepreneurs to the price of all kinds of rich list, that is, future generations no green hills and water. "Turn green, or die."　　"Yang said. Green economy is the opportunity to catch up with developed countries "China Economic Weekly": Although the term green, low-carbon, sustainable development has been popular, but it is necessary to allow many people, including entrepreneurs, to participate in the Low-carbon, green economy is still a lot of effort.　　What role do you think companies should play in a low-carbon economy? Yang: I think the green Low-carbon economy in both developed and developing countries means a realignment of the global economic structure. Everyone in the same starting line, for the developing countries, there is a certain catch up with developed countries after the advantage.　　We have no burden and baggage left over from history, so we can travel light and go faster. Mr. Shih, a Taiwanese industrialist, had established a management theory called the "Smile Curve". The smile curve is divided into the left, middle and right three segments, the left segment for technology, patents, the middle of the Assembly, manufacturing, the right segment for the brand, service, and the curve represents profit, smile curve in the middle position for profit low, and in the left and right two segment position is a profit high, so the whole curve looks like a smile symbol.　　The meaning of the smile curve is: to increase the profitability of the enterprise, is not continuous in the assembly, manufacturing location, but to the left or right side of the position.　　The Low-carbon economy has given the low end of the smile curve a historic opportunity to restructure and break through limits, and will restructure business rules. For enterprises, its conscious for the development of Low-carbon economy is indispensable, but from a national and even global point of view, energy-saving emission reduction naturally can not rely solely on the moral self-discipline of enterprises. The promise of emission reduction must be internalized into a set of rewardReward and punishment policy tilt, through the regulation of laws and policies, to mobilize enterprises to practice the enthusiasm of low-carbon economy. At present, everyone in the promotion of low-carbon, green environment, we can see a lot of interesting phenomena. In 2009, for example, Coca-Cola announced a "carbon-friendly" strategy in China, hoping to improve its relationship with Governments and consumers.　　Coca-Cola's chief executive even said Coca-Cola could become part of the middle class and young people's environmental beliefs over the next 10 years. Low-carbon competition has been extended to our offspring, our children.　　　　Chinese enterprises to develop green industry, is to participate in Low-carbon technology innovation and low carbon industry innovation, share Low-carbon technology intellectual property rights, actively participate in Low-carbon economy "game rules" of the formulation, and Europe, the United States, Japan and other developed countries in the first class enterprises to stand on the same starting line.　　The green shift is a tough race. China Economic Weekly: Many people are concerned about the "green economy", in the current global economy is beginning to recover from the point of time, do you think the time to develop "green economy" is mature? Yang: I made an incomplete statistic, since 2007, the theme of Boao Forum for Asia has been related to green every year. Only in April 2009, when the financial crisis was most acute, there was no green in the theme of the Forum. This fully illustrates that in the current awareness of everyone, Green is a luxury.　　Once the financial crisis comes, the money bag is tight, everyone will forget the green. But what we should be paying attention to is that the more crises we have, the more opportunities we have to change the way we grow.　　If the whole world can learn from this crisis seriously and reflect, really will grope for green sustainable development model as a common topic of all enterprises and government, we can really out of crisis, ushered in a brilliant and harmonious future world. The green shift in China's economy and Asia will be a long-distance race. Since the 1982 party's "12 Big" proposed "Change the growth pattern", we talk about the change of growth mode, discuss sustainable development and green economy year after year, have talked for 28 years.　　It would be a remarkable achievement for our generation to make this change in 28 years. Time is the best evidence.　　Maybe the green economy we're talking about today will still be a virtual thing in a year or two, but after 10 years we'll look back at today's decision, perhaps as much as we think of the internet today and the 3G phone.　　　　The transformation of green growth mode is a difficult long-distance running, need a generation, even several generations of unremitting efforts, society should have enough patience to help the green industry to develop better, people should have enough patience from the side of every little thing to do.　　Green competition has become a reality "China Economic Weekly": From an entrepreneur's point of view, the green economy can become a realistic choice? Yang: Green economy can become a realistic choice, I get a lot of inspiration from Mengniu Pasture. Taking the EU's experience as an example, it is expected that by 2020 the employment population in the renewable energy sector will reach2.8 million, while jobs in some traditional energy sectors will shrink, the net increase in jobs will be offset by 100,000 to 400,000.　　If we look at the problem from the perspective of the industrial chain, we will find that the Low-carbon economy has a real promotion effect on employment.　　If the entrepreneur goes to the market line to see will discover, the consumer's green demand, already formed a kind of collective strength, presents the prairie new consumption tendency. In all areas of competition, the food market is the fastest and broadest area to accept green ideas. If for other industries, "green economy" there are many "imagination" of the ingredients, then for the Chinese dairy industry, green competition has become a realistic choice. China's dairy industry's next round of competition is no longer just sales, market share of competition, but also will be "green champion" of the fight, such a contest will be a long-distance running, need a firm strategy, long-term investment and growth mode of change.