Absrtact: In the SEO strategy, the key word excavation is a very important lesson, we not only need to analyze the user's needs, but also to analyze their psychology, a foreign research center has done a survey, long tail keyword conversion rate is far higher than the accurate keyword, for
In SEO strategy, keyword mining is a very important lesson, we should not only analyze the needs of users, but also to analyze their psychology, a foreign research center has done a survey, long tail keyword conversion rate is far higher than the precise keyword, why say so? Because the search engine users are all levels of people have, so their search habits are a lot of not accurate positioning, so the long tail keyword conversion rate is higher than the accurate positioning of the key words, but the industry agreed that the long tail conversion rate is not high, in fact, this is a misunderstanding, pines in the implementation of the SEO process found, Most of the conversion rate of commercial web site is to rely on the amount of long tail keyword to win, in fact, it is not difficult to understand, many users in search of the need for valuable things, often in the inside with a lot of subjective search words! When mixed with the subjective search words, the results are not the same, and these users of the subjective search word is that we need to focus on digging the long tail keywords; I don't know if you understand what I'm saying, I'll give you a simple example.
For example, he wants to buy a mobile phone, want to first on the Internet to understand the mobile phone, including price, performance, function, etc., he is not directly search the "mobile phone" this keyword, but may search his subjective things, such as "Nokia E72″ or" Nokia E72 mobile phone, " Nokia E72 Mobile phone Price "" "Nokia E72 Quotes" and so on, these are with his personal subjective sense of the search words, if you only to do mobile phone prices or mobile phone quotes these words, conversion rate is certainly not the former long tail word high.
How to dig high value long tail keyword?
One, oneself subjective to think, but this method is too limited;
Second, Baidu related search, Google related search, for these related search can be two degrees mining, that is, the depth can be 2 layers;
Third, the question and answer system, here gathered a large number of users, according to their site positioning for mining;
Four, Baidu index, Google keyword tools can also be related to high key words for two-degree mining;
Five, the competitor's keyword excavation;
Six, some of the key words in the statistics, such as some of the keywords in Baidu can be used to Google, and vice versa;
Seven, for the huge web site, long tail keyword is to win, can combine some of the characteristics of the above with tools to achieve, if you can not develop this tool, you may go to the task of publishing mission to ask people to develop, the cost will not be very high.
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