Miao Chuang Network Reviews: Cowboy NET, who do you do for?

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One goal is the latest and most complete cowboy Web site-The Cowboy Network (http://www.lyse.cn), I looked at, the content is very full, cowboy common sense, cowboy exhibition, industry information, focus people and so on a lot of columns, a good industry portal concept, and the daily update. But I always feel that there is something wrong with the site, I look at it, I feel that there are the following questions, and we discuss here.

One, the site positioning is too large, not accurate.

Denim web Site A lot of columns, that is, there is a service consumer column, also has a service distributor of the column, there are service manufacturers column. The positioning of the denim network is "the latest and most complete cowboy official Life Information Network", to see the content is exhaustive. To broaden the readership group is a good thing, the industry portal should also cover the supply, demand, channels and even more relevant groups. But I personally think that "all-inclusive is inferior to concentrate", because the personal website entrepreneur Energy and financial resources are limited reasons, all too often is not to be seen. Strong such as Taobao, Alibaba, when it is also to be divided into Consumer-to-consumer, business-to-business, business, several different forms of service, different segments of the market, can not be enterprise users, channel users, individual users are all covered.

If the cowboy network positioning into the factory-oriented "Cowboy Industry Information Network", business-oriented "Denim apparel Investment Network", consumer-oriented "denim apparel online Mall", or to provide professional services, "Denim apparel industry Talent Network", "Denim Apparel Design Network", "Denim Apparel Accessories Supply network", Is it possible to make the positioning more accurate and easier to operate?

Second, no in-depth understanding of the industry key words, content construction deviated from the theme.

Every day through the search to reach the cowboy network visitors have more than 200 users, leading the visit of the 10 key words are cowboys, skinny jeans beauty pictures, tight jeans beauty, cowboy beauty, sexy skinny jeans beauty, tight jeans beauty, tight jeans, low waist tight jeans beauty, jeans beautiful pictures, Cowboy nets, 10 key words have seven keyword connotation is beautiful rather than denim apparel, while denim apparel industry jeans, denim skirts, jeans wholesale, tight jeans and other keywords to reach the cowboy net ratio is very small or even none. So far through the cowboy apparel industry's most critical key words "jeans" are very found up to the cowboy net. This is because the station did not in-depth understanding of industry keywords, content construction deviated from the theme, I think the cowboy network if positioning as "Jeans beauty Picture Network" may be more successful some.

Third, the website domain name cannot be too arbitrary, the domain name significance must delve into.

Cowboy NET domain name is lyse.cn, see is not pinyin, but it seems not English domain name, lyse English meaning is the symptom decline, is it is to put it bluntly, cowboy can play the effect of the deterioration of the symptoms, puzzling. I think that the industry site domain name can not be arbitrary, even if you can not throw million gold to buy the best phonetic or English domain name, the minimum should also be used to facilitate the target audience memory understanding of the domain name. A generic industry can use the domain name combination of at least 30 to choose from, even if not to the top, take a visitor at a glance of the domain name should not be too difficult, should not be hasty line, this is the embodiment of business determination and confidence.

In short, the cowboy website long enthusiasm and diligence is there, not so I will not spend energy to comment on his website. But every individual webmaster must know clearly who your site is for, founder must first consider how to better meet the market demand for the site's creativity, how to conduct a market-based research and analysis of the site planning, how to carry out the humanized Web site design, how to carry out effective website promotion and so on site business key points. These are the required courses for Web site entrepreneurship, Miao Chong Network (http://www.miaochuang.com) is to study these subjects and was born.

The individual ability is limited, the comment unavoidably has the improper and the omission place, asks the reader to correct me.

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