Micro-blog Data mining after the short message marketing new topics?

After several years of bombing, the traditional telephone, SMS marketing efficiency decline. Multi-Knowledge network found that some small and medium-sized organizations began to aim at micro-blog, the use of micro-blog information to locate examinee needs, and push services. In recent years, because of low cost, speed, precision, the advantages of high coverage, SMS and telemarketing to the training institutions have tried. Almost every examinee has such a personal experience--every day a few newspaper class "harassment" phone, a variety of real problems insured "junk" text messages. But this way conversion rate is not high-100 phone calls will have two or three door-to-door consultation, SMS is often a few thousand. The conversion rate continues to decline as institutions scramble for and reuse limited candidates ' resources. Some small and medium-sized organizations have dug up more accurate and cheaper ways to promote micro-blogging. and medium-sized institutions to open the official micro-interaction, answer questions, recommended courses, "regular" play different, small institutional fans are limited, they often take the "guerrilla" style--using micro-bonnet search function, looking for potential customers with demand, and through messages, DMS and other ways to promote their own services. At present, the micro-bo "Data mining" is relatively good, mainly some of the study institutions, more information network to find several institutions and teachers of the message, are studying abroad and language training related. Specific practices, through the label (such as Abroad), keywords (such as study abroad) search, if the micro-blog content show Ta has the demand but has not reported classes, institutions will message referral services. "The conversion rate is higher than telephone and SMS," said one training agency marketing person. The reason why he made the judgment was: one, Weibo information than the phone, SMS list marketing more accurate (through the content can often determine whether the class has been reported, whether there is a demand for classes, telephone lists can not be differentiated); compared with the telephone, no direct harassment, candidates are more emotionally acceptable; can be accompanied by course services or website links, Direct can jump even for net class pay, less intermediate link. But this approach is only to add, temporarily will not become mainstream, "micro-blog information is too fragmented, the demand is too small, the cost of collecting such information is high; In addition, the micro-blog is not regional, local candidates have, but face-to-face classes have to consider whether to provide services in the region. "Micro-bo data on the value of the electricity business has gradually highlighted-the short link Taobao ratio of more than 8%, micro-Bo has become an important gateway to the downstream electricity." During the 51 period, Ali invested 586 million U.S. dollars in Sina Weibo, which was considered by the industry to be the beginning of the value of digging up micro-blogging data. How to dig deep into the vast amount of micro-blogging data, not just the operation of the official micro-this may be the next stage of the organization to think about the problem. Some organizations will be through micro-blog search and other ways to find examinee needs, push service (Multi-Knowledge Network map)