Micro-Blog for vertical search luster to improve the stickiness and search complementary

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Recently, Google announced the withdrawal of China, Baidu market share further improved, other search engine partition market situation has become an indisputable fact. On the one hand, there is a huge market potential, on the other hand, the homogeneity of the search environment is difficult to reflect the advantages of vertical industry. Vertical industry users have a number of emerging search requirements are comprehensive search engines can not meet. But in this case, the vertical area of the search portal will be a sudden rise to seize the market. Like the online travel industry's new search portal (www.quna.com), focus on the online travel industry-related search, providing air tickets, hotels, train tickets, discounts, visas, attractions tickets, car rental, flowers, meager guests and other aspects of the search service. Through the search technology, all the supplier's information will be displayed, users can search through prices, services, brands and other angles to the final booking of hotels, air tickets, car rental, attractions tickets and visa access discount.

Vertical industry Search In addition to the use of search more "neutral" more "impartial" more "accurate" to explore the industry area of preferential prices, let users find the most "value" "Price concessions and the most" trustworthy "service, improve the Web site stickiness is equally important, the stickiness of the improvement can stabilize the user group, improve customer loyalty, And then stabilize market share and improve competitiveness. such as online tourism industry, improve user stickiness, in addition to optimizing the user experience, to carry out a variety of rebate concessions, and the community has always been a good way to combine. Where to go to the new network launched micro-blog service http://t.quna.com/, on the one hand, now Weibo is winning, can seize the user to catch up with the network trend of psychology, rapid use of micro-bo aggregation users, improve the site stickiness. On the other hand, micro Bo spread fast, wide range. Users can use micro-blog to disseminate the latest information on tourist attractions, weather conditions, various tickets, ticket discounts information, hotels and other places to stay, and vertical search engine complementary.

By Chinese netizens nickname "scarf" micro-blog, not only more interactive than SNS, but even through feedback to understand the authenticity of information, as well as the latest user needs. Where to go? Weibo is positioned to be a simple recording and quick-sharing tool, as long as a word, mobile phones, computers can update what they see. Record travel mood experiences, share travel and discount information, and find people who are like-minded or interested in their interests through Twitter. Where to? Weibo also launched a number of features, such as the celebrity library, casual look, hot microblogging, to find friends. Finding a friend can help you pinpoint people you might know, and just look around to make friends with strangers in random browsing. Popular microblogs show who is active through microblogs. And the celebrity library invites many celebrities to join a meager, not only to attract more users, but also improve the site's real-time interactivity and entertainment.

The 2010 national two meetings, Haiti, a major earthquake, the south of China continued drought, Xinjiang, a rare snowstorm, these are through mobile phones or netbooks on the bus, subway, hiking in the world to see the latest events. In the 2010, micro-blogging has apparently become a new internet trend following video and blogs, with many domestic portals racing to launch micro-blogging campaigns. Weibo also became the net, Renren, the strong opponents of the 09 social networking site. Some e-commerce and industry sites also look at the value of micro-blog and the potential of business opportunities, have launched their own micro-blogging system. To which network launched micro-blog is the general trend, not only the industry vertical search and micro-blogging perfect combination to make up for the industry vertical search and user interaction deficiencies, but also can use micro-bo timely treatment of user feedback, so as to improve the user experience, in detail close to the user.

Nowadays, micro-blog and vertical industry search is the Internet's two hot areas, there are huge business opportunities. Two areas are in the exploration of continuous development, mutual integration can explore more development path.