Micro Blog Professional area of personal webmaster Opportunities

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Micro-blog, professional field of personal webmaster opportunities

In the popular micro-blog field Webmaster No matter how powerful but Sina and other big guy, can be no exaggeration to say that personal webmaster is no opportunity, but in the professional field, it is different. These professional fields this big guy has no time to take into account, and now the professional field is still blank, micro-blog, professional field of personal webmaster opportunities.

What Micro Blogs

Although 2009 is known as the microblog year, but it is necessary to introduce a micro-blog.

Microblogging (Micro-blogging,microlog, micro blogs, microblogs, micro-blog) is a form of blogging that allows users to update short texts (usually less than 200 words) in a timely fashion and publish them publicly. It allows anyone to read or can only be read by a user-selected group. As development progresses, these messages can be transmitted in many ways, including SMS, instant messaging software, e-mail, MP3, or Web pages. Some micro blogs can also publish multimedia, such as pictures or video clips and publishing. A representative website for micro-blogging is Twitter.

Micro-blogging is actually a real-time broadcast tool, with each user having their own individual channel and having their own audience, listening to others as listeners, listening to themselves and forwarding their messages. Twitter limits the number of words sent each time to 140, and enables real-time messaging on clients such as Web pages and mobile phones.

Chinese saying "know each other, win", first of all, I analyze the positioning of micro-blog, micro-blog development status and development in China, micro-blog development facing the problem, and finally we explore the Micro-blog subdivision field of personal webmaster opportunities, please be patient to look down.

Analysis of micro-blog location

I use micro-blog representative website Witter as an example to analyze.

From the study of Twitter at home and abroad, the general positioning of Twitter is divided into two major schools, namely, media and communications. The majority of researchers believe that Twitter is a new type of media, based on the Internet and the dissemination of information, the future business model is based on the media. On the other hand, the idea that Twitter is the underlying protocol is internet-based IP technology, fundamentally, Twitter is a communication tool, which means it is a tool that can be applied in a broader range.

The following is a media location analysis for Twitter

In fact, these two understandings are not contradictory, but the functional manifestation is different. From the characteristics of the media, micro-blogging has a strong immediacy and wide coverage. Compared with the traditional media, micro-blogging has been greatly enhanced, and this is with other so-called new media, such as Web pages, instant Messaging tools, email and so on have complementary places. On the other hand, micro-blogging is similar to mobile media, which covers a wide range and can get good and timely interaction effect.

If Twitter is positioned as a media, its business value is limited to the advertising attributes of the media, in fact Twitter is a good tool for new media marketing, which means that his interactive function can fully extend the traditional media value.

Development status of micro-blogging and its development in China

The development of micro-blog

From the analysis of hype cycle technology maturity curve, China micro-blog is currently in the stage of rapid growth of market entrants. But it also means that the technology-driven development apex will be reached in the near future. For now, the culmination of Twitter development in China should continue for a year or so. And once the US Twitter finds its own business model, there will be a wave of large-scale development in China's microblogging site.

The development of micro-blogging in China

Microblogging has been introduced to China in 2006, when Twitter has begun to become popular among young people, and Twitter has been in the US for more than a year. Rice is the first introduction of the concept of micro-blogging company, when its founder Wang is operating the community web site, after the first in the home to add the function of Twitter, after the independent set up a meal whether such a company, specialized operation micro-blog.

Whether the early meal has little to do with Twitter's own function is still the Consumer-to-consumer path. Since 2008, the huge role that Twitter tools have shown in the Obama campaign has made China's Twitter-like web site start springing up. NET, network and other pure community web site added similar functions, but including the former Xun long founder Lisong as angel investors founded muttering Network, Youku, the former chief Scientist Li Zhuoheng founded the Twitter network, as well as what to do, busy no, and other professional micro-blog sites appear.

What needs to be seen is that this June, China developed earlier, the number of users of more than three micro-blog site meal No, peep crooked, muttering, successive server maintenance prompts (line wife jokingly was harmony), so far except muttered in a comprehensive upgrade October 26 after the start of the new service, other sites have not fully restored services.

By 2009, more new forces were joining the ranks, and their manifestations were no longer entirely web-based, DII a purely client-like product, some similar to instant messaging, but not all. MySpace China, along with Hunan TV's "Happy Girl" program, established a microblogging site 9911 is also online, this site can integrate MySpace China's community account, but it is a stand-alone site.

Sina Company in August began to vigorously promote the beta of a Twitter product Sina Weibo, its promotional practices and four years ago to promote Sina blog, the same way, is through the star effect to attract the general audience to join. Sina Weibo has made some localized improvements to Twitter, for example, users can post a discussion topic, can attach a picture in the message sent, the discussion version of the display way similar to the community forum, such as the custom of Chinese users; even, Sina also opened the other website user Mailbox register Sina Weibo function.

In addition, Tencent has launched a beta version of micro-blogging products, and will be in Tencent's client and the newly launched Web QQ combination. Sohu, NetEase also in the class test their own microblogging products, expect in the future microblogging market, can get a place.

Problems in the development of micro-blogging

The first is the question of the profit model. Now the micro-blogging business model is still being explored, and now microblogging sites are almost free and profitable to talk about.

Secondly, how to reduce the user threshold of micro-blogging, so that more ordinary users can experience the fun and use of micro-blogging. Since microblogging is an interactive personal radio model, it makes it very difficult for ordinary users to get enough listeners and interactivity when using microblogs. Some websites recommend to users a certain number of users and listeners at the beginning of the user's entry, thus solving the differences between the Chinese and American people's use culture brought about by the Twitter model.

Again, the localization of China's product development model is also a micro-blog in China may need to face a big challenge. Twitter is a custom-developed product that, after coming to China, will need products that are suitable for Chinese users. Now, some micro-blogging sites, including Sina, are making some changes in habits and functions that are better suited to local Chinese users.

Finally, because the Chinese market for media supervision is relatively strict, therefore, as a media attribute of micro-blog, will be subject to more stringent policy supervision. If the operator is weak in monitoring information, it will be able to "be harmonious". If the micro-blogging as a tool to develop its other functions, it may be in the Chinese market vitality will be longer. For example, apply to E-commerce, entertainment, or financial industry. Below I will focus on the application of micro-blog in the field of professional and personal webmaster opportunities.

Micro-blogging applications in the field of expertise and personal webmaster opportunities

I mainly through the introduction of professional field of micro-blog to analyze the explanation.

Case 1:sfeed (http://sfeed.com/)

Sfeed is a shopping area of micro-blogging (Shopping microblog) website. Sfeed is designed to help people share the good products they find on the Internet, and to communicate with their friends in the form of microblogging. The main features of Sfeed are as follows:

Through the Sfeed provides the bookmark service, may direct the other shopping website above information collection to Sfeed carries on the sharing;

Can through follow own friends can get their friends collection of shopping information;

You can share a visual complete Set of items on Sfeed

Products and packages based on user collections recommended services (twitter+ Social Referral Digg service)

The above is the Sfeed browsing page, the left is the owner's collection of shopping information, the right side is some based on the collection of the most favorite items, the most popular sets of goods and so on.

Sfeed provides a complete set of product sharing function, that is, can use the Sfeed in the collection of goods to assemble a set of products, these products can be searched by keyword, but also through color to search. These packages can be shared here.

Personally, it makes sense to share and communicate with a Twitter-like microblogging platform for shopping. And using this kind of social collection and recommendation, and then introducing Digg services based on this collection and recommendation, it is very valuable to form an evaluation system for the purchase of the commodity itself. With so many current and Consumer-to-consumer websites, a web-based shopping product referral platform will make sense.

Case 2 Raptr (http://raptr.com/)

Twitter just came out, let us all remember the phrase "What are you doing?", the less-than-so-humble service is still one of the few enviable objects in the Internet world, which has been recognized by more and more people. Twitter has also led to a number of professional Twitter services, such as the microblogging service sfeed in the shopping area I introduced earlier. Today to introduce the RAPTR is another professional field of micro-blogging services, its main share is "What are you playing", Raptr is an online share users are playing on the computer games of the micro-blog network community.

Twitter just came out, let us all remember the phrase "What are you doing?", the less-than-so-humble service is still one of the few enviable objects in the Internet world, which has been recognized by more and more people. Twitter has also led to a number of professional Twitter services, such as the microblogging service sfeed in the shopping area I introduced earlier. Today to introduce the RAPTR is another professional field of micro-blogging services, its main share is "What are you playing", Raptr is an online share users are playing on the computer games of the micro-blog network community.

I believe that such a share of personal gaming status of micro-blogging services, there will be a lot of people like to play games will love.

Case 3 AdSense Weibo (http://lfeed.com.cn)

Webmaster Micro-Blog is the only, the first professional field of micro-blogging. His birth is important, he opened the Chinese micro-blog to explore the professional field, even if his function is not perfect.

Webmaster Micro-Blog is dedicated to the Chinese webmaster Service micro-blogging provider.

Webmaster is a special team of Chinese Internet, they tenacious, persistent, for their ideal struggle. Micro-blog has a blog, im functions, chat without any restrictions. Webmaster Micro-Bot Some of the group functions so that webmaster can be here to share the real-time experience of the operation of the site to discuss their own interest in the topic. In addition to the webmaster can immediately get the latest news of the Internet, the release of plug-in downloads, activities, new product announcements ... A webmaster Weibo webmaster can get all the information they need, I believe that such a professional microblogging should be Webmaster's pursuit and love.

In the popular micro-blog field Webmaster No matter how powerful but Sina and other big guy, can be no exaggeration to say that personal webmaster is no opportunity, but in the professional field, it is different. These professional fields this big guy has no time to take into account, and now every professional field or blank, so micro-blog, professional personal webmaster opportunities.