Microblogging marketing: The most Simple network communication is the best

Is it over? Far from it.

That night, I was curious to log on to the electric business network, to see the Just online buy tea page, after reading always feel not quite right. A study found that the Business Department colleagues made a rather fatal low-level error-this tea group purchase in addition to help us sell a group of small packaging Tieguanyin, the formation of walking volume, the entire company's E-commerce influence unexpectedly has no effect. In the entire page, in dozens of pictures and a large number of text introduction, in addition to a small picture to find an inconspicuous company logo, see a text introduction, also can not find a company site links, and even the link inside the platform is not.

I don't mean to blame business colleagues for their inexperience in promoting experience, which is a totally different two. But that at least suggests a problem--never take it for granted.

10th Group Buy Online, I will this as a case to the promotion of the Ministry of "fishing" when the answer unexpectedly and business department, this again let me shock, how to do? Continuing Education:

No matter what network marketing you do, the simplest is always the best.

Like this group buying page, you think that inconspicuous image on the small logo can have a brand effect, you must first let netizens notice this, but also curious about this, do the most conservative estimate, there are two-thirds of people ignore it; You also want the other person's curiosity enough to drive him to search the logo of the three characters, the rest of the people, reduced by two-thirds, after the search will not get lost safely into the shop, and then less than Two-thirds, the final can be selected goods and shopping, the geometry of the number of times to reduce consumers. Moreover, you want netizens to pursue you this brand so patiently, do you think you sell is "Playboy" or "Dragon Tiger Leopard"? Have this energy to play 弯弯绕, I why not directly spend money on the website http://www.aliyun.com/zixun/aggregation/18355.html "> put ads, consumers are stimulated by advertising, direct clicks can enter the store, No detours and lost.

This is true of Weibo marketing as well.

At first, as I kept on asking, the promotion Commissioners, based on their recent knowledge of Weibo, agreed with the Ministry of Commerce to develop a way to use the perfect account for Weibo promotion. To put it simply, a Twitter blog with a few of the few perfect accounts that are still lacking in popularity is appealing:

"Xinhai Revolution hundred years commemorative gold coins deep Tieguanyin tea, 39 yuan packet mail buy fast Rob, Li province 156 yuan." 40 gold coins in the tea, selling tea gold coins, such a good thing to miss, pay attention to this micro-Bo and forwarding 3 friends have the opportunity to free Tea + gold coins. #辛亥百年 #. Buy Address: http://xxxx.

But such a seductive microblog was immediately rejected by me, not because it was too expensive to consider buying gold, but for the following reasons:

One is the lottery to promote the micro-blog has long been smelly street. From the start of the deal, Weibo has already flooded the iphone, ipad, diamond ring and even cars, the house of the Lottery, the method used is to ask the main micro-bloggers to forward each other. Now netizens have already had immunity to this, the forwarding may also drop a lot. Plus before a few fake lottery cases, even more let lottery buy nothing new.

The second is the existing account appeal is insufficient, plus at that time has not been certified, the credibility is not enough. In spite of the ingenious combination of the open Group purchase day is a century anniversary, can borrow hot events homeopathy hype, plus they learned to use "#" word tactic, cleverly let this micro-blog into the day of the Micro-blog Hot topic, can be spread to more people. But after all, the current microblog account and group buy Tea site has no connection, if the temporary changes in micro-blog data, but also violated the principle of the authenticity of the previous set, in case someone else looked out, even if the possibility of low, the future of micro-blog marketing will bring hidden dangers, small can not bear the chaos big conspiracy, after all, can't take this to raise waves.

Third, the risk of sales must be taken into account. The group buying station is just launched, its influence has not yet expanded, really can sell how much still unknown, 40 gold coins. If the sales are not big enough, then this will be a total loss of the purchase of gold. Do, lack of money; Nor do they.

How do you do that?