Sina Weibo registered users have increased to 324 million, more for the workplace and the backbone of the community, super communication ability to let businesses pay attention to
can not surf the internet one day, but not on Weibo. This sentence has become a lot of micro-Boda "wisdom", eat to send Micro Bo, a meeting will also send Micro Bo, even the baby also has a micro Bo! Comments, forwarding, attention to become a lot of micro-blogging users of the required courses every day. According to the latest survey, Sina Weibo registered users have grown to 324 million, the huge user base has also made Weibo a hot money "machine."
Transformation
Weibo towards commercialization
reporter learned that May 16, Sina released the latest data show that Sina Weibo registered users have grown to 324 million. Weibo has a huge impact, not only to see business opportunities, but also to the major operators to stare at the big "cake", and therefore began to commercialize micro Bo.
with the steady growth of user size, this April, Sina Weibo announced the launch of advertising platform, and upgrade the Enterprise Micro-blog products to the 2.0 version, so as to fully start commercialization. Not only Sina, the domestic micro-BO users have a considerable share of the Tencent company also said that although the use of micro-blogging has not been considered for profit, but do not rule out this move in the future, the person responsible for the introduction said: "Up to now, Tencent Weibo registered users of 420 million, but in view of the current corporate advertising revenue accounted for only 7% of total income, Therefore, the use of micro-blogging profit has not been put on the recent work agenda. "In this regard, there are insiders believe that micro-bo to commercialization is not only Sina."
accounts
Sina Weibo has a monthly income of up to 170 million
commercialization, as the name suggests, is to make money for the purpose, then, Micro Bo can bring how much benefit?
It is understood that the new micro-blog advertising products are divided into two categories: one is the top and bottom of the ads, the other is the right to recommend advertising products, including recommended accounts and recommended activities, videos, recommended topics and recommended products.
for advertising quotes, the director of the public relations Sina Weibo did not disclose, however, a netizen burst the second quarter of 2012 advertising quotes Sina Weibo, do a micro-interview 2 times to 150,000 yuan, a micro-live to 150,000 yuan, Weibo iphone client top banner a week 1.4 million yuan. If all ads can be sold out, Sina Weibo is expected to earn up to 170 million of monthly advertising revenue!
Not only is operator profit, Sina CEO and President Chao also revealed that there are nearly hundreds of companies have tried micro-blog advertising, and achieved good results.
Case
"Stupid nana" Weibo marketing
based on Sina Weibo published the Corporate micro-blog White paper, the current enterprise micro-BO registered more than 130,000, I believe that many enterprises to join Sina Weibo is not simply the release of the company news, but also valued the huge fan group, can say, Sina Weibo to commercialization, can have money to earn, Thanks to Weibo's ability to spread and corporate recognition.
here is a typical case: a popular discussion caused by ice cream.
"Remember a few months ago, micro-blog flooded everywhere is a" stupid nana ' banana-like ice cream, especially curious, always pay attention to the Changchun has not sold. ”
at the end of last year, a banana named "stupid Nana" widely spread in micro Bo, with banana "skin", can peel "skin" to eat ice cream to let micro-blog users boiling.
"Stupid nana" is not accidental, "from the plan to the" stupid Nana "into the mainland that day, Nestle has decided to change the past ice cream products wantonly spread the money to do TV advertising marketing strategy, for the cost of a much lower emphasis on interactive digital marketing with users. "Nestle Greater China ice cream business and brand development manager Will told reporters, the hot discussion on social media, directly and quickly pulled up the sales of the new product of Nestle, listed only two months of" stupid Nana "has become Nestle Greater China sales ranked second in the single product, after the launch of the 78 eight ice cream. Will that, with the advent of ice cream sales season, "stupid Nana" of the "viral" topic spread will be more widespread, this year is destined to become the first single product.
has a micro-blog, Enterprises began to make the majority of users to become product experience and spokesperson.
Industry
Weibo has become a brand marketing heavy array
's Weibo research report says Weibo users are mostly urban professionals and the backbone of the community, their education is high, the age of 25 to 34 years old, and throughout the company staff to middle managers, Tencent Weibo development manager Lee and built in an interview, said, "with the rapid development of micro-BO, Weibo has become a brand marketing and promotion of the heavy array. ”
Statistics show that at present, users spend about 1 hours a day on Sina Weibo, the average daily release of micro-bonnet capacity of the chain up by 17%, nearly 120 million. The fixed and expanding microblogging community makes the development of micro-blogging a considerable prospect.
Sina CEO Charles Chao predicts that, based on current speed, large-scale microblogging commercialization will begin in the second half of the year, and the initial impact and promotion of microblog commercialization on Sina advertising will also appear in the second half of the year.
no matter whether companies and operators recognize the sizeable profits of the microblogging platform, the pace of commercialization of all sorts of microblogs will not be far off. (Reporter Guo Cong/report)
