Microblogging since the commercial launch of the media business plan

It is understood that the plan for the influential microblogging from the media users, reading more than 3 million in a single month of microblogging since the media can apply. At the same time, the program will also convene a large number of outstanding self-media people to provide coverage of 23 vertical areas of brand advertising and other business opportunities, in addition to the existing more than 1,300 outstanding authors, but also plans to achieve by the end of 3000 outstanding authors The goal of the settlement.

It is understood that the implementation of this plan is implemented by Sina Weibo social service provider Inmyshow (the world show) company, the company not only exclusive development and operation of microblogging media cooperation products, but also the exclusive development and operation of microblogging micro-task platform And has been a leading company in the field of social marketing in China.

In terms of partners, Lenovo Cloud Services Group became one of the first brands to cooperate with Weibo since its launch. The two sides will enter deeper cooperation in brand communication and marketing. For Lenovo and Weibo, Cooperation, some analysts believe that Lenovo's move will bring huge returns.

Unlike other self-media platforms currently on the market, Weibo has adopted readings and original content quality since the media plan as a return from the author of the media, that is, from the original content of the media people, microblogging from the media platform through the user's original content Of the body of the page, the article shows the number of pages from the media revenue to meet the needs of authors. If the quality of original content from people in the media is high, the more often they are exposed, the higher the reading they receive.

In addition to content sharing from self-media writers, Inmyshow has different degrees of support from media writers, such as launching professional media self-certification and opening up regional advertising such as PC and WAP. Realize cash and revenue for self-media authors. In addition, Inmyshow will explore other revenue streams in an effort to generate more rewards from media writers, and more are expected to be launched in the future with support from media authors.

According to this Weibo self-media plan, some analysts comment that in the current Internet environment, the value of Weibo from the media is becoming increasingly prominent. On the one hand, with the launch of Weibo, the wave of social media has once again become Internet focus, on the other hand, the Weibo self-media program is formally organized and orderly operation, taking the new form of revenue from media writers as the center, and thus far outweighs the organizational form and self-media support Some of the current industry self-media alliances and self-media organizations.

The analyst also believes that with the rise of the mobile Internet, microblogging since the media plan on the socialization of mobile Internet business will also have an important value, which in the flow of decentralization, microblogging from the media plan is the greatest significance of The traditional forms of Internet traffic, through the self-media author's guide to achieve the flow of everyone can be an era, which for the mobile Internet, social e-commerce, etc. have a positive effect.

According to the reporter's understanding of the situation, since the media plan has been launched since its launch on the Internet, some self-media writers have expressed optimism and expectations about it. Some self-media authors believe that the official launch of Weibo from the media program also marks Weixin opened a differentiated trend. Weibo is expected to continue digging into "platform content" for some time to come and WeChat will continue to strengthen its "platform portal", which will become the biggest similarities and differences between the two social networking products.