Microsoft Store three-year plan: Expand from 11 stores to 86

Wu Yefei Microsoft recently announced plans to expand its Microsoft store, with the goal of expanding from 11 stores to 86 within three years.　　We can view this as the beginning of Microsoft's revitalization of the Windows brand.　　There are many Apple stores in the Microsoft Store (Microsoft has even hired a designer to shop for Apple), but that does not prevent Microsoft from finding a window brand. Apple Store is in the hearts of customers in Jerusalem, where Apple can touch everything: products, training, communication. If you're looking for an apple, come here.　　It is in such a place that Apple has fooled consumers into buying the most profitable it products in the market. Compared to Apple users, Windows users are the most "shrewd" users, because the face of the crash and blue screen, users almost never find Microsoft to claim, and most of the companies will be equipped with "Microsoft experts." The state has been around for a long time, and perhaps keeping a distance with the user has left Microsoft with a lot of support staff, but it has also given Apple a chance.　　Apple is now digging nearly 400,000 users out of Microsoft's hands every quarter because of its eagerness to solve the user problem. Some experienced friends must be aware that most operating system failures are due to improper use of user habits, these problems through simple training is completely avoidable. The Microsoft Store offers a wide range of training courses from children to geek.　　It is believed that by doing so, Microsoft will be able to reduce user complaints and block the opportunity to leave Apple. The store will also provide a more professional sales support to Microsoft Mobile. It is understood that Windows phone's listing did not save Microsoft from a drop in smartphone share, and this month their share in the U.S. market continued to fall to 5.8%.　　It has been reported that at&t salespeople do not know how to recommend Windows Phone, they are more willing to sell the IPhone 4 in the counter. The Windows Phone system, which does not follow the usual path, should be designed to benefit Microsoft from product differentiation. But the partners ' business strategy has not tilted to Microsoft: Samsung makes the focus (Windows Phone) while also making Galaxy (Android), HTC, Lg.　　The partners ' business strategy has exacerbated the plight of Windows Phone's attention. The Microsoft store will be saddled with the task of selling Windows phone. There will be a group of Windows Phone fans who will impart their personal skills to consumers, and more crucially, their passion for the product is not just your wallet, but senior customers may become the meaning of Windows PhonePromotion staff.　　In addition to Windows and Windows Phone, Microsoft has a lot to sell: Surface (Touch OS), Xbox 360 (Microsoft's gaming console), Microsoft Keyboard and mouse, Office software, and more. The Microsoft store will be a Windows family parade. In an environment surrounded by windows, it is hard not to be shaken by the empire built by Microsoft.　　This is what a super brand needs to bring to consumers: AWE! This feeling Microsoft once gave us: the first time to use Word typing, the first time using IE to browse the Web page. But now it feels like Apple.　　Microsoft needs to rely on the entire product family to revive the consumer's reverence for it-a task that the Microsoft Store is not. Although Microsoft Store will be the Microsoft Windows brand's entity sustenance, but its operating pressure is still not small: the location is not bad, personnel quality can not be low, product sales can not weak. Fortunately, the Apple Store gave us some theoretical reference: the 2010 average income of 34.1 million U.S. dollars, the average income of 4406 U.S. dollars per square foot.　　These indicators for Microsoft, to make the store into a profitable terminal, still need time. (Author for science blog Love Fan son member)