Millet note look at mobile phone innovation puzzle and pseudo proposition

"Is millet still not a fever cell phone?" Lei in yesterday's press conference to ask questions like this. Although through the back of the higher meter Note Pro explanation, the Army tried to respond to the problem, but replaced the processor, screen and display of the rice Note Pro in the "Fever" at the same time, but also let the millet mobile phone for the first time to lift the price to more than 3000 yuan price threshold.

Stand on the 3,000 price threshold of millet changed!

Millet note release, give me the feeling is: Millet changed! As Lei himself said, "Millet note is a milestone of millet products." Millet change, at least in these areas:

1, the concept of "fever" to become more small groups: before the millet usually will be high with mobile phone as the main, from the Mi1~mi4, set off a "national fever wind."

2, Millet is no longer rely on one or two products to conquer the new players: but already have a very full price layout. As Lei in the long microblog after the press conference, the millet note becomes the fourth independent mobile phone product line in the millet/red m/red m note.

3, when the uniqueness of mobile phone is more and more difficult: millet is more willing to through its eco-chain products to enhance its attractiveness, such as the HiFi headphones.

For the release of millet note, we need to explore these issues:

What is the meaning of the millet note?

The significance of the release of Millet note is to add a higher positioning of the product, millet first in the mobile phone market to try more than 3000 price market, of course, the main focus is about 2500 of this market.

Why dare to try this market, it is to see the domestic mobile phone in more than 2000 yuan market, the opportunity to rise, such as 2014 Cat Double 11, selling the best 2000 yuan or more domestic mobile phones are Huawei Mate7 and hammer and other manufacturers accounted for, millet of course not willing to give up this market.

What is the soft rib of millet note?

In fact, very intuitive, it is widely believed that the millet note issued two soft rib is: No 2K resolution screen, fingerprint recognition of the road, there is no standard. 2 k screen configuration through the Millet note top version gives a choice. But fingerprint recognition must be a strong argument for rivals such as MX4 Pro and Huawei Mate 7.

This point if to the millet to round this choice explanation, millet bracelet can be used as an identification tool, through 79 of peripheral peripherals to solve. But the real reason certainly has many, for instance did not fix the supplier, does not have the better design plan, or leaves the Millet 5 to use, all is possible.

How important is the cell phone to millet?

This seems not a problem, it is very worth thinking, Lei said that the mobile phone is millet focus on the three core products, the other two are TV and routers. But he also mentions that mobile phones are just tools to connect everything.

Perhaps for many mobile phone manufacturers, mobile phone is all, but for millet, may be just 50%. Millet ecological chain on the importance of millet more and more important, 45 billion of dollars in valuation, a large part will also be by millet in this area of the layout and investment contributions.

From this point of view, the cell phone for millet is both important, but not like other manufacturers so absolutely rely on, so, you can see the change of the attitude of the millet mobile phone is, has been less a lot of head-on.

Is the millet note worth buying?

Did not think after the press conference in the circle of friends to discuss millet note friend, this question is the most asked, this is not a worthy to buy mobile phone? Perhaps this is the user to look at a product of the most instinctive evaluation criteria.

What I would like to say about this question is whether the value is worth buying really depends on demand.

At the same time see the latest several new mobile phone releases, from Vivo X5 Max to the product of the Charm clan and so on. Many phones give me the impression that this is still just an Android phone. The difference between performance and experience is increasingly difficult to distinguish: whether it is a 13 million-pixel image-stabilization camera, or the use of double-sided glass, are only in the assembly process to make a fuss.

Mobile phone Innovation: a puzzle and pseudo proposition

For mobile phone manufacturers, innovation has become a more difficult problem. It just shows that a market is mature enough when we are discussing a smart bracelet or watch, there are many ways to play, each play is a kind of innovation, because this is a new thing, but the smartphone has developed for more than 10 years, has been very mature, innovation has become a pseudo proposition.

Technology, design efforts, look at the price of goods from the upstream selection of the configuration has become a set of mature play. Also take this millet note as an example, although this time did not emphasize an aluminum alloy art trip. But such as the use of double-sided glass material, Nokia, Apple, hammer even once had a not very well-known Origin mobile phone, have done try, 2.5D Glass also has a lot of models used, but this time, millet again let everyone know once again, say back, such a play, Apple also is not the hundred test uncomfortable?