Millet is not yet known as what is the identity of the Thunder

From a number of different sources of sources confirmed that millet injection of the thunder of the negotiations are nearing the end of the stage, but has not been known as a strategic investor in the identity of the thunderbolt, or through the acquisition of the form of complete holding thunder.

People familiar with the matter said the millet and thunder negotiations are not long, the two sides can quickly determine the transaction, mainly by the time of the external market decision. After the deal, millet box, millet TV and other products will look at the Thunder and other applications of unprecedented depth of cooperation.

For millet, the following factors are the reason they are anxious to invest in thunder:

1, although Archie Art, music has launched the box products, but the current brand market sales are still the largest millet box, inside the millet, box and TV is also the most important outside the mobile phone product line.

Data from third party channels show that the Millet box ranks first in the current brand box. People familiar with the matter, lei to the millet box and millet TV two products extreme attention, the other side to the Millet box for example, Millet project box products than other competitors at least 1 years ahead of time, only in the Millet box outside the carton packaging, millet applied for a number of patents.

2, with Millet on the box, television attaches great importance to form a bright right is: Although the Millet box sales are gratifying, but in the content source but have to rely on CNTV broadcast control platform, because the millet itself does not carry out the procurement of video rights, which led to the music as compared with the Archie, or compared with the content of the rich aspect of the far less than competitors. In addition, there are a large number of users to buy millet box after the use of 10M bandwidth found in the situation, the peak broadcast video still encountered cotton, these large number of users have caused the attention of millet, but because the source depends on CNTV, Millet is unable to solve the problem of the user's common video.

3, with the cool box and other video sites to gradually increase the user living room end of the competition, 2014 video sites between the box and smart TV war has been on the verge of the situation, millet now hardware sales lead is not dependent on product features, but the design and through the millet mobile phone marketing and accumulated a large number But content fluency and content richness two level is millet living room end product's soft rib.

4, the above difficulties will be injected into the Thunderbolt way to be resolved. The Thunderbolt look has the independent copyright content video, this will enrich the millet living room terminal the video source, but is no longer like before simply relies on the CNTV content source. and through the Thunder Acceleration technology, can make millet does not need to carry out bandwidth procurement that can solve the problem of the user broadcast.

For the Thunderbolt, the following factors are the factors that make them accept the millet injection:

1, a person familiar with the matter, said last year in the fourth quarter Tencent Video had contact with the Thunderbolt. Tencent and Thunder look at some of the resources of BD cooperation found will thunder see grafting to Tencent power platform effect is very good, then Tencent video based on the data of the cooperation at that time to put forward a thunderbolt can not refuse the price, but this invitation finally due to shenglong against the end.

Shenglong's bottom line is thunder to see can sell, but the Thunderbolt is not for sale, still hope to be able to take the development route of independent listing. And the Tencent side after evaluation finally think, thunder see the biggest advantage is relying on the Thunder platform, separate thunderbolt see no acquisition value.

2, in addition to Tencent video, many other video giants and Thunder to look at the contact, but due to the shenglong insist that these negotiations eventually ended.

3, Thunder see today's strategic goal is to achieve from the flow platform to the user platform transformation, but this transformation encountered great resistance. With several major mergers and acquisitions in the video industry and the completion of 2013, the real Growth point of network video will no longer be PC end, but the living room section and mobile end. Thunder look although also on the mobile side of the deployment, but compared to other video sites of the mobile end of the product is not an advantage. In addition, the living room end has become the 2014 major video sites battleground, but the Thunderbolt see in this field is still inaction.

4, Thunder look at the PC end of the technical advantages of the grafting to the Living room section is not difficult, but the lack of thunder in the living room end of the partner, Haier, TCL, Changhong and other hardware enterprises in varying degrees has been with Youku, Archie Arts and other enterprises, leaving the Thunderbolt space is not much, and music to do the thinking of their own hardware needs a lot of capital investment, which is in the entrepreneurial phase of the Thunderbolt is not realistic.

5, people familiar with the situation said, the Thunderbolt began to realize that the Thunder to see with the Millet box, millet Internet TV to cooperate, not only for the benefit of millet, but also to help the Thunderbolt to seize the user's living room side tickets.

Before the deadline, the millet and thunder look did not respond to the injection of capital.