Millet President Lin: 2015 Millet to sell 100 million mobile phones

Because of the success of network marketing, the Millet mobile phone in China's smartphone market has been rising year in,. Recently, "Japanese economic news" Nikkei News interviewed the Millet technology president Lin, he showed us the company's current situation and future development prospects. Figure Q: How about the sales of millet mobile phone? A: As of July this year, the sales of Millet mobile phone has reached 26.11 million units, 2014 in the first half of the sales of 33 billion yuan, we plan to sell 60 million mobile phones throughout 2014, I think this plan is easy to achieve. Q: Samsung and Apple have recently released new products, will they have an impact on the sales of millet handsets? A: I don't think it will have any impact, and our sales growth is still strong. For now, this year's 60 million shipments target is not difficult to achieve. The monthly shipments of millet mobile phone recently reached 6 million, October-December may break through 6 million. Q: Can the annual sales of Millet mobile phone reach 70 million units? A: This is indeed our desired goal, but it may not be achieved. Q: What is the company's 2015 plan? A: Our mobile phone is often out of stock, but now we can make most products continue to supply, consumer demand is still very high, we hope that next year mobile phone sales can improve dives. Q: Most of the market proportion of Millet is based on network marketing, which is the idea of what? A: In traditional industries before the age of the internet, manufacturers often spend hundreds of millions of of their time advertising on television, but they cannot be sure how many consumers will know and buy your product. We conducted a detailed market research, rather than blindly advertising, if your product is really good, he will naturally be deeply rooted in the effect of Word-of-mouth better than any advertising. In the Internet era, the spread of information faster, we are committed to the best products, users such as micro-blog and other platforms to praise our products, naturally there will be more people know the millet mobile phone. Q: Many Chinese companies are copying the business model of millet, how do you respond to this? A: Our business model covers four elements of hardware, software, Web services, and online marketing, so it's not easy to copy. Q: Why are your products so focused on hardware? A: Consumers to buy goods through the network more attention to quality, they are afraid to buy bad products on the Internet, if our products have a trace of silk problems, will have a great impact on our reputation. So our hardware vendors are demanding higher than Samsung and Apple. Q: What kind of development do you have in the software field? A: Millet mobile phone system MIUI, based on the in-depth optimization of Android, more in line with the use of Chinese habits, I and CEO Lei and many mobile engineers think the user's feedback is the most important, so every Friday will be based on user feedback for system updates. Q: Millet is known as China's Apple, but you think the business model of the company is more like Amazon, what do you think of it? A: This has a lot to do with our web services, our business model and the Kindle that Amazon stores sell.Like the place, we provide services for MIUI system users, but also in the shop sales of our mascot Rice Rabbit, which makes our sales chain more complete. Q: Why are you so inclined to network sales? A: Network sales than traditional channels to save 30–40% cost, but also allows consumers to buy cheaper and better products. Q: There are rumors that Millet will be involved in real estate, this is true? A: Not really, our current product only involves mobile phones, tablets, televisions, set-top boxes, and routers. Q: You said you planned to open the handset market in 10 countries by the end of the year, can you tell us more? A: Our business model is more likely to succeed in countries where the population is huge, e-commerce is emerging and operators are not strong enough. At present, Millet has entered the Indonesian and Indian markets, the following may enter Brazil and Russia. Q: Your microblogging marketing methods in India are not feasible in these countries, you have any better way? A: In India, we sell through their online store Flipkart, and we use Facebook and Twitter for marketing in India. Our overseas business has just started, and by the end of 2014, sales in overseas markets will probably account for 5% of our overall sales. Q: Have you ever thought about developing the Japanese market? A: Our current effort to develop the Indian market, the Japanese market is more saturated, so it has not been considered. Q: Is there an IPO plan? A: Millet currently has no IPO plan, we don't want to rush. Alibaba Group 15 years to achieve the IPO, and millet only 4 years of history. So we should at least accumulate more than 10 years of experience, we hope to make my company bigger and stronger, like many Japanese enterprises to continue for 100 years. We end of this year's full-year results will be profitable, we will also achieve in the hardware business meager profit. Q: Can the company's internal control system keep pace with the rapid development of these years? A: When the company was founded, my CEO Lei and I promised to build a world-class business, so we set up a prestigious international accounting firm such as PwC to manage us, and we have done a lot to improve our internal control system. (Internship compilation: Xu Rui: Chen)