Millet rushes into three major electric dealers: the "pressure test" behind the soaring

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Since 2010, the establishment of the time, millet technology in less than four years, become China's third largest electric business platform, what is the secret? Lei has had many interpretations, one of which is "the world of bits and atoms merge".

The world of BITS is a new information world built up of computing and communication technologies, often called virtual worlds, and the atomic world is the physical world of reality. The world of BITS is the world that has grown over the past 40 years and has brought great changes to human life, work and entertainment. But the virtual world in the past mostly independent of the physical world, with the growth of the bit world, and the physical world will tend to merge, collision is more and more intense.

After the "Double 11", April 8 "Rice Festival" became the second shopping carnival. Millet technology provides data shows that within 24 hours of selling millet mobile phone more than 1.3 million units, total production orders more than 2 million. Lei, who received an interview with the 21st century Economic report, said the orders would be issued in a week.

2013, Millet has become China's third largest E-commerce company: The year of Millet technology sales of about 31.6 billion yuan, the whole year sales of mobile phone 18.7 million units. In December 2013 alone, Millet realized sales of about 3.23 million units.

Lei four years ago, when the decision to do Millet technology, electric business channel has considered the third party, such as van, but ultimately decided to build the electricity business channel, now it has become the whole millet core competitiveness, this how much more than lei accident.

Even if it has been so successful, the millet electric business is not the ultimate state, can only be a beta version. Millet mobile phone every time the open purchase will generate peak flow, are the millet electric power system A stress test, millet power and IT systems, including warehouses, dry, with the logistics system, are a huge test.

Every time the stress test, the millet electric business system will have an upgrade and evolution.

The third largest electric dealer

Earlier, Lei in Shenzhen it summit revealed that the Millet 2014 sales will reach 40 million units, to 20 million sets of red rice, 20 million millet meters, mobile phone revenue will be more than 55 billion yuan. In addition, Millet has other products sales, including millet power, millet headphones, routers, millet TV and other products.

Last year only accessories (including millet t-shirts, headphones, Mil, etc.) sales of 1.05 billion yuan.

From the millet technology inside the news revealed that 40 million are only conservative data, millet science and technology internal target is 60 million units. This March alone, Millet sold 5.8 million sets of millet mobile phones.

Millet increase in addition to millet mobile phone sales growth, there are two aspects. First, the development of regional market, millet mobile phone has already started in Hong Kong, Taiwan sales, the next will expand India, Brazil, Russia and other emerging markets. According to third party sources, there are already 1 million millet users in the Russian market.

Rice Noodle Festival that night, Lei to millet in high-level meeting, said "millet to do the global millet."

Second, the category of expansion, in addition to the current already known power, television, headphones, routes and other products, millet will follow the hardware innovation this road to continue on.

Regardless of handset sales is 60 million units, or 40 million units, millet can sit steady domestic electricity quotient third place. Ali Group still ranked first, Jingdong (rolling information) mall ranked second. Following the millet is suning electric business, and then Gome, where guests, when and so on.

For millet, rice noodle program is not only for sales, its greater significance is to do the stress test: To see the millet network, millet logistics, millet supply chain can withstand the impact of sales, for the next expansion to prepare. According to industry practice, a high-speed growth of the electricity quotient, its peak this year can roughly as next year's mean value. According to this estimate, this year rice noodle festival generated orders 2 million single, the next week will be delivered to the user hands, if not a problem, you can do next year normal indicators.

Rice Noodle Festival is not a millet electric business system needs to bear the only sales impact mode. Millet provides information, millet a year to do more than 60 activities (booking and open purchase), and sometimes overlapping external platform cooperation activities, such as the same day, QQ space and the millet network itself will be at the same time promotion.

The introduction of Shun Fung cooperation

The source reported to the 21st century economic reporter, the end of March this year, Shun Fung President Wei to Millet technology visit. Wei hope to learn the internet thinking of millet, and Lei is hoping to help millet electric dealer "upgrade evolution."

Millet network is the bit world of millet electric quotient, millet is willing to borrow force shun abundant strengthen their own atomic world.

This year during the Rice Noodle Festival, Shun Fung gave the full support of millet super routine. It is reported that the red rice, millet mobile phone orders 60% are preferred to use shun Fung.

In the Shun Fung internal sharing meeting, a group of Vice president said: with millet deep cooperation, is conducive to promoting shun Fung from business-to-business to corporate transformation. Shun Fengyuan has a model, strong in the business-to-business business, but the customer orders of the electrical business is more special, the need for higher distribution efficiency.

Strengthen and shun Fung cooperation, in millet has strategic significance-millet in the strengthening of their atomic world. In order to cope with the peak sales of rice Noodle Festival impact, millet in Tianjin, Zhengzhou, Guangzhou, Nanjing, add four new warehouses. These new warehouses are specially prepared for the Rice Noodle Festival, completed within two months, the speed is almost the fastest in the domestic warehouse center construction projects.

At present, millet in a total of 10 domestic market in China to serve the Warehouse Logistics Center, Logistics Center team from 400 expansion to more than 1500 people, turned 3 times times, millet inventory turnaround time of 7 days, now warehousing area is 50,000 square meters, and 2 years ago the first logistics Warehousing center only 900 square meters.

Bits of the world are all built from millet. During the rice festival, the Millet Data Center for the expansion, the number of servers increased by nearly 30%. In addition, to deal with peak sales of traffic strategy: 2 data centers divided into two sets of systems, a computer room is running Millet Network main station, another data center bearing Rice Festival of the big second system, facing open purchase.

Millet electric business system is almost from scratch, to create the initial organization to the Amoy, learning, and gradually mature, in the pressure and system architecture also borrowed from Ali's experience. Team members mainly from Jinshan, Baidu (155.47, 1.72,1.12%), Taobao, Tencent (516,-10.00,-1.9%, real-time quotes) and other companies, about 100 people.

Millet electric Business system theoretical pressure capacity is 300,000 per minute, in the Rice Noodle Festival on the day about 15 million UV impact, millet electric business system safe and sound. In response to peak flow impact capacity, Taobao's big second system is now the industry model, and Millet network "peak sales" support ability is basically a small taobao.

Strong bit system + Atomic system results are, 24 hours after the rice noodle, millet logistics shipments 560,000 single, one at a refresh Millet Logistics peak record, the previous day peak shipping to 300,000 single.