Millet snapping, the charm of the family swap, marketing is more important to the product itself?

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Today 12 o'clock noon, millet again play space marketing, and in 34 minutes to successfully 100,000 sets of red meter note and 200,000 red meter mobile phone sold, space hunger marketing, fan sits, enthusiasts almost become synonymous with millet marketing, one-hand public opinion guide social Hunger Marketing, millet even in the "machine as ' Fever ' and life ' vomit trough period, sales still considerable.

The charm founder Zang in February this year again as the CEO, has the low price promotion MX3, said that this year releases the high school low three four new handset, the gradual financing introduces the fresh blood, opens the internationalization attempt (to change before the seclusion state), recently released the Big Redemption News: April 1 10:00, With the Charm Clan M8 mobile phone or rice 1/1s, i9000/i9100 can be discounted 500 yuan to buy the charm of the family MX3 64G.

The Charm clan and millet, Zang and lei, formation is like the soldier teenager, recently again and again in succession to the social circle although have 10 years of history, but by the millet later, in the sales is falling millet very far. Only look at the price ratio, the charm is no less than the millet, but the marketing means is often a very conservative, sales on the loss of millet, it is inevitable to ponder: marketing is more important than the product itself?

Let me give you a few examples:

Today 9 CCTV 13 sets of news broadcast between the exposure Taobao, Jingdong, poly-mei cosmetics are mostly fakes, which of course will cause a certain wave in the Internet industry, unfortunately, such ripples have long been unable to ripple, the reason: Users of the CCTV media Trust has declined, the suspicion of the state is increasingly obvious, before saying what the masses are believed, Now, what do you say? The public should consider the position of the issuing person. Faced with the disclosure of such fakes, most people say that the electric business cosmetics have been true and false mixed half, or is willing to Amoy in the online price of the right products.

Online video This is a 60-second ad, it is annoying, some people suggest a new class of members-members can choose to skip such ads, the survey said that few people will open a member for advertising, but to increase user aversion. The user is not in the habit of the user habits are not able to develop, the same kind of program to this season your home premiere, next season his home, the user has long been accustomed to the way is "who have rice I go home to eat", there are good resources immediately change the video to see, there is no continuous fixed good resources, with what pay?

The same is network marketing, cosmetics electricity market really should be women that want "high quality" and "cheap" mentality, so even if the fight is still not wiped out the "luck" of the psychological benefits, marketing slightly better than products; Network video is not, the user needs is real good resources, no resources to talk about, the most abundant products here. In short, marketing and products are biased in line with the user needs tightly linked.

Back to look at the millet and the Charm clan, the quality of the two on the same, the industry friends of the charm of the family to evaluate even higher, but their common target customer groups care what is the most?

Parity with the smart machine, millet to understand this type of user groups taste: low-cost buy brands to buy the people know, as for product configuration, since they are not worse than buy a everyone loves attention. When the product is about the same, marketing obviously occupy the dominant position, so millet since the first space hunger successful marketing, sales have been far ahead of the Charm clan, the charm will be launched a big swap activities are dependent on the heat of the millet first to their own winter to add some fuel, but whether from the financing to try to internationalize the route, Or from the Sina big swap activities Look, the charm is changing, not to change the high quality product line at the same time, also began to rub the fist grinding palm, want to play a good marketing.

Author: A5 Enron Source: A5 webmaster NET, reprint please specify the source!