Mobile Apps Market Shuffle: Small App Store forced to transform

Some of the once-scenic Third-party app stores are suffering a new round of heavy losses, without the outcome of acquisitions, leaving only the forced transition. As a result of a huge acquisition and merged into Baidu, the original network Dragon 91 deputy general manager Xunguicheng in early 2015, Baidu moved an activity said, "independent small and medium-sized application store 2015 years will become increasingly difficult, mobile phone application market or will usher in a new round of shuffle." At this time, Xiang into the identity of Baidu Mobile distribution Division is the general manager, he will be due to Baidu, Tencent and 360 of the strong influx, as well as domestic mobile phone manufacturers have tried to build the application shop. The third party report confirms this phenomenon. The report said that in the 3rd quarter of 2014 China Mobile application distribution market, Baidu Department, Tencent department and the 360 series of three major application distribution platform for a total of 86% market share, the Matthew effect has been very obvious.　　Xu, director of applied products, said the Giants had blocked the road and that the Giants had invested a lot of resources into the market, making it harder for other players to open the market. Scenery no longer in China market the rise of Third-party app stores is very close to the development of smartphones in China. In particular, the Android smartphone replaces the traditional function machine, the application store provides users with a unique experience, allowing users to quickly accept the concept of smartphones. At the same time, as Google's official version of the App Store has been slow to enter the mainland market, this makes it possible to provide users with application downloads of third-party channels to rise rapidly. As this is a low threshold market, in the past few years, some mobile phone exchange forums and internet companies have launched their own application stores to compete for market share. From the functional point of view, it is generally relatively perfect, the content provided is also relatively rich, so the user accumulation is very rapid. However, due to the lack of genuine attention, the ecological pattern appears to be disorderly and clustered. Some industry insiders said that at the most time, the Chinese market has more than 500 stores. However, this figure does not yet have more accurate third-party data. But what you can see is that the Third-party App Store, which has poor product experience and lack of brand influence, has gradually faded out of sight. The main reason is that the demographic dividend of China Mobile's internet users is disappearing. In the 2014, the industry has been showing signs that many mobile phone applications are saturated with penetration, user growth began to slow down, and even had a stagnant phenomenon.　　The industry said that the current user installed mainstream app (except mobile games) Most of them have been introduced in about 2012 years, in the following years, users need only to upgrade the software, has rarely downloaded new applications. Attach importance to mobile search However, due to the accumulation of several years, the application stores still operating in the market are mostly aware of the needs of Chinese users. Xu told Tencent that the vocation of the App Store is to help users find and download the desired applications faster and better, and that search becomes a necessary basis for the complexity of the domestic market. Also looking for the search prospects are the Pea Pod CEO Wang Junyu. He even said that 豌Pods from the date of birth, has been the mobile phone users anytime, anywhere to find, download, consume and manage the content of the first portal as the target, and "App Store is only a stage in the development of pea pods or nodes." A few days ago, Pea Pods released a stand-alone tool to apply SNAP efficiency lock screen, which is quite different from the traditional app store. Pea pods A piece of data shows that since the launch of the mobile content search strategy in early 2014, the number of boot calls to third parties has been more than 56 million, with more than 25 million installed, through "applied Search". Wang Junyu told Tencent technology that future pea pods would continue to deepen this technology, divided into search and discovery, through the ability to integrate applications to develop pea pods. But it is noteworthy that the Giants have also been acutely aware of the market. Google, Baidu, or other internet giants have started researching and deploying related products. For small and medium-sized Third-party app stores, the road may still be hard to escape from the Giants. Xu said, "We still do subdivision, vertical things, this thing itself has been done after the value." "The introduction of social networking, although it appears to be able to bring significant revenue to the game distribution, is the vast majority of third-party application stores will squeeze into the market." Among them, Android Market CEO Han Yuan even directly outside the position, "Android only focus on mobile phone game distribution." However, since mobile gaming is the clearest subdivision of the current mobile Internet profit model, competition will be more intense. So looking for new opportunities to become a third party app store that's hard to squeeze into the front line is a situation that must be faced. For the application of sinks, it has been clear that 2015 years will be the product of new attempts, and from the direction of the negative all-inclusive mobile phone assistant mode. Xu said that the implementation of the vertical function envisioned by the application sinks is currently called the "application Group" function. Xu Feng told Tencent technology, this function will be on the line in a few days, and its support for a specific application of the user through the form of a group, in other words, is "focus on the application of the bar." In fact, this group of models, in fact, is the use of social attributes, the promotion between people. Tencent has demonstrated the effectiveness of combining social and application distribution patterns. From 50 million users to 100 million, the application of Bao only 9 months time. Tencent chief operating officer Ningyu has said that in the past, the user's choice is from the platform recommended, but the future users active choice of more powerful, the greater choice from friends recommended, and this is the application of Bao can give developers unique advantages. However, for Third-party application stores such as sinks, the cumulative size of users or the key factors that affect the success of the final strategy.