Mobile browser to go into the bottleneck phase

As the client's diversity and its soaring content coverage, mobile browsers have come into the bottleneck. To find a way out, browsers have put online video as a big selling point. For example, before UC browser with the fast-seeding cooperation, Cheetah browser is also the main video offline download function.

Today Tencent launched a new version of mobile phone QQ browser, also enhanced video playback function. New mobile phone QQ browser built-in "hot video" function, integrated including Archie Art, Sohu, Youku, popular, music, such as 22 mainstream video site content, basically can be said to go the video distribution route.

In addition to the integration of video resources, mobile phone QQ browser also want to try to introduce live programs, according to the Content Platform Group Deputy Director, before the World Cup will join the live function (for the World Cup tide is not pro). Another interesting feature is that the video "flop" will recommend action Movie as "benefits" to increase user stickiness every night during peak demand (around 10 to one o'clock in the morning).

In addition, the new version of mobile phone QQ Browser added to the "side of the people in the look" function, is based on the personalized content on lbs recommended to users of the building as the basis for sorting out the Asian video ranking, to play a long tail effect. By the way, content is divided into users + positioning information can also be linked to nearby cinemas or other offline consumption sites.

In fact, the browser to the content of the search for a way out is not surprising, but how to strengthen the user stickiness is the core issue. In addition to video, as well as reading (micro-letter public number), the electric business, games and so on must be covered.

Next is the app, for example, media mentions that if I put my favorite video through a long way to make app stay on the home page, it will be more convenient, and the icon is much more interesting than the text more simple.

Finally, the last is to create a browser-specific eco-circle, although UC and other browsers have begun to do some interaction, but the effect is poor, and micro-letter from the media, although the demand is big but poor reading experience, can start from this direction.