Mobile developers to promote the plight of the powerful app "Matthew effect" emerging

August 10 News Today there is a joke in the mobile internet industry: Two of developers meet each other, and iOS developers complain that Apple's App store is too inefficient, the app submitted 45 days ago has not been approved until now, while the Android developer is sadly said that its app has been promoted in 45 app stores, but there are more than 30 waiting to be shelves.

A developer told reporters that the number of Android app stores, the high level of operation mode, so far no one is in an absolute monopoly, developers to promote the use of a lot of time and effort, but the results are very little, some of the application store monthly download volume or even single-digit.

It is understood that the current mobile application promotion channel mainly has the application store, advertising, SNS, microblogging and other social network promotion, forum Blog Promotion, mobile Advertising Alliance, resource Exchange, ROM brush machine, media publicity and offline promotion, but for most of the developers who have no money, can only choose to change the amount of free cooperation, and a limited number of ways to promote social networks will soon sink into the vast ocean of application markets.

The crime and punishment of the application store

As the "aggregation" of mobile applications, application stores play the most basic role, and are the first step for all developers to promote the application. Data show that 82.4% of developers use the mobile App Store as the main distribution channel, but the application store list style of presentation, so that the powerful app "Matthew" is becoming more and more obvious, money-free developers have less opportunity to shine.

Net Qin coo Swenyong said to Donews, currently on the market there are nearly 200 Android application stores, the market share of the larger 20, the families in order to compete for the market is often lax audit, leading to malicious software, Shanzhai application, suction software flooding, many application stores also open an eye for malicious applications, Close one eye.

At the same time, most application stores because of the limited technical and personnel capabilities, resulting in 19% of the proportion of malware to become the third largest promotional channel, after the Mobile Forum (27%), ROM Brush machine package (26%).

A prominent developer complained to reporters that the Android App store is largely out of control of malicious apps and Shanzhai products, and that the government is still in a vacuum, with several well-known apps running in the back of many app stores. Ranked in the forefront of the Shanzhai products are not related, leading to an investor had accidentally tried the cottage products, a moment to become the industry joke.

Bo, a senior internet commentator, says the current deluge of app stores has no technology and thresholds, and is similar to a PC-era download site, earning only a handful of promotional fees. He predicts that mobile stores will enter a fast-dying period and that half's small app stores will be eliminated, and that the application of market competition will become clearer.

The head of a mobile advertising coalition, who declined to be named, said at present, there is no official application store market occupancy report, but through analysis found that 91 of its mobile phone assistants and Android Market, 360 mobile phone assistants, Shanda investment in the Android Market, Tencent's application treasure, etc. occupy most of the nearly 60% market share, Pea pods also have a certain share of developers to promote the most important market, and the remaining 100 of the application market is divided into less than 40% of the market.