Mobile devices become China's Internet users access the Internet's first terminal

BEIJING, May 16 Xinhua May 14, 2014, MMA Wireless Marketing Alliance wireless advertising monitoring standards conference was successfully held in Beijing Pavilion Hotel. At the meeting, the Alliance's mobile advertising standards and measurement committee announced the first batch of In-App advertising API and SDK monitoring standards compliance list, Lima Technology became the first batch of members to pass the compliance list.

With the popularization of 3G 4G, mobile devices have surpassed PC to become the first terminal for Chinese netizens to access the Internet. As a result, mobile advertising has become the dominant marketing in the new era. However, the lack of unified standards for mobile advertising has greatly hindered the development of the industry, so that many advertisers, especially brand advertisers always hold a wait-and-see attitude on mobile marketing, industry insiders have called for uniform introduction of mobile advertising as soon as possible to speed up and standardize Development of the industry, to avoid internal friction and adverse competition. The compliance list is based on MMA China - Mobile Internet App Embedded Advertising API Monitoring Standard V.1.3 released on January 15 this year and MMA China - Mobile Internet APP Application Embedded Advertising SDK Monitoring Standard V.1.2 "Produced after compliance testing.

The timely release of MMA wireless advertising monitoring standard conforms to the demand of the development of the industry and is a boost to the development of mobile advertising. It also greatly enhances the advertisers' confidence in mobile advertising. MMA wireless marketing monitoring standards regulate the definition of trading units and unify the monitoring process and data transmission mode, providing more transparent data analysis and more credible advertising evaluation for mobile Internet advertising.

As China's leading mobile marketing solutions provider, Limei Technology and third-party monitoring company seamless completion of the second hand docking system, using the latest version 1.3 of the MMA standard for mobile Internet advertising monitoring. The move plays an important role in regulating the industry standard and strengthening itself to promote the orderly development of China's mobile marketing.

Lima technology will be strictly in accordance with MMA standards on the effectiveness of advertising to measure, but also spared no effort to promote MMA standards, making it the industry truly industry, advertisers and third parties can be recognized as a measure to promote China Mobile Advertising The healthy and orderly development of the industry.