Mobile domain leader in the goat, corporate brand protection concerns

Recent, High-profile ". Mobile" top-level domain entry into the formal open period registration, compared with the previous stage of the beach, the formal opening period of the registration conditions are more relaxed, not only for all natural persons Open, and the price, the number of years, such as changes in rules are more conducive to the general public. Experts predict that the formal opening period will cause the double registration wave of enterprises and individuals, along with the arrival of the spring Festival, mobile domain name will become the sheep of the Ram mobile Internet one of the biggest hot.
 
Chinese point to clear and easy to remember, unified import and export marketing broke the Bureau
 
The hot spot of mobile domain name, not groundless. ". Mobile", the world's first top-level domain for mobile-side addressing, is approved by ICANN like ". com", with a special advantage that ". com" does not.
 
First, ". Mobile phone" to the Chinese domain name, clearly positioned in the mobile Internet domain, easy to remember, users will be the first time to do it with mobile Internet memory bundle. Ms. Liu experienced the mobile phone domain name, said, "This domain name and our language is consistent, more user familiar." Access to the domain name can be consistent with the company's brand, easy to operate, easy to remember more suitable for the mobile phone login. "In this way, the difficulty of the promotion of enterprises will be reduced, do not need to explain too much, the public will be". Mobile "point at a glance, instantaneous memory.
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Furthermore, ". Mobile" for enterprises to provide micro-portal applications to ". com", ". cn" and other domain names of the predecessors launched a challenge. According to the introduction, this micro-entry allows enterprises to the official micro-BO, micro-letter public number, APP, Micro Mall, and a series of mobile applications all unified, put the mobile domain name under the page. This not only overturns the traditional domain name single application value, but also promotes the enterprise's mobile marketing promotion efficiency to the new altitude.
 
In addition, ". Mobile phone" Since the end of 2014 so far through the daily rise, the landing period of registration, now just ushered in the "formal opening period", which in the domain name resources, far more than already exhausted ". com" More market prospects, a large number of good words waiting to register. If ". com" is likened to Twilight, ". Mobile" is more like a young man in his prime.
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The industry believes that the value of ". Mobile phones" will peak, both in Chinese and in the United entrance. In the future, when the enterprise solves many problems in mobile marketing, it will find a way to solve the problem through the mobile domain name, then, "The mobile application is difficult to popularize" and "the Mobile User Experience difference" can be solved to some extent.
 
Double wave is a new aspect of the year of the sheep, corporate brand protection is concerned about the
 
Mobile domain name registration rules and ". com" and other top-level domains, similar to the beginning of the registration phase of the sunrise and landing period, will introduce a domain name registration protection mechanism, a certain degreeRestrictions on individual registration behavior, to help enterprises to provide trademarks and brands of mobile domain name protection phase. With the beginning of the formal opening period, these restrictions will be lifted, more open, low threshold registration rules for personal mobile phone domain name to create space.
 
However, although the individual registration behavior is mostly domain name enthusiasts or Internet entrepreneurs, there are also some behaviors that have the purpose of registering.
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Related data show that the mobile domain name since the date of the rise, the landing period registered two months, hundreds of thousands of enterprises, brands, social heat words were registered. In addition to arm, Nikon, only products, Pudong hair Bank, such as transnational or domestic well-known enterprises, there have been some such as "millet, mobile phone" by the unofficial registration of the case. Many netizens believe that by registering the domain name for the professional rice farmers will often rely on a keen market sense of smell to discover the future value of mobile domain name, in the first time to rush, which for the Enterprise brand protection work launched a challenge.
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Brand protection experts believe that in order to prevent the company's important brand assets by others, must be preemptive early registration of enterprises and brands may use the mobile domain name, a slight mistake will cause immeasurable losses. Recently, Qihoo 360 just spent 110 million yuan to buy their own brand name "360.com", such cases are not engraved in the reminder of the importance of corporate brand protection work.
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from the development of Internet brand assets such as ". com", ". cn" And so on, the mobile domain name ushered in the formal opening period, which means that the mobile application of the unified entrance ". Mobile" will usher in a double test of enterprise and individuals, in the era of Internet thinking, This increasingly scarce resource is bound to attract a more turbulent register. 2015, when the mobile network speed expansion, the entry end of the fierce competition, mobile domain name as the year of the new import service, will inevitably break the mobile application development platform period deadlock, for enterprises to bring extraordinary expectations.