Mobile Domain name new strategy can set off the CN domain return Tide

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Recently, the author found that mobile 10086. CN domain Strategy adjustment is basically completed. I see that at present, China Mobile 31 provincial companies have all jumped to "**.10086.cn" (* * for the province, such as Beijing, BJ), China Mobile Application Mall (MM) website (www.mmarket.com) has jumped to mm.10086.cn, China Mobile 139 mailbox ( mail.139.com) has jumped to mail.10086.cn, China Mobile has jumped to feixin.10086.cn, the mobile 139 lobbyists (139.com) has jumped to shequ.10086.cn, mobile Wireless Music website ( www.12530.com) has been jumped to music.10086.cn, and has been officially online.

Mobile after the new leadership has been replaced, is this a new strategy adjustment initiative? After all, there is a new strategic layout in this massive change of domain name. Is this a fire? Although we are not sure how much impact this change of domain name can bring. But it is undeniable that this is a new beginning of the mobile layout market. A change in the domain name is seemingly simple, but the logo moved by the corresponding fine-tuning, the change behind the strategic layout of a review, and the integration of the taste more and more thick. +

Move 10086. CN new domain name strategy should be related to brand, business integration

Move this domain name change, also let us see 10086 brand integration ability to further be strengthened. The value of domain name integration is to make mobile brand business more integrated, and to the integration of information platform strategy. As we all know, mobile operators do not want to become a conduit, but have more power of discourse and domination. And the former domain name structure has the meaning of each other, and did not effectively put each platform organically integrated, let people see is disunity. Now, to 10086. CN for an opportunity to integrate the mobile brand well, this is a kind of progress.

Domain name integration, on the surface is only the site to change the domain name just, no big deal, but the meaning behind it is actually far more than these. Some people think that, in order to change the situation of fragmented regions, China Mobile implemented the boss project, through the centralization of boss to promote the centralization of business management, greatly improve the level of service and management efficiency. Today, domain name integration is also the case, which may be a small fuse, but it can blow up the road to hinder the movement to integration of boulders. Can imagine, a 10086. CN can not require users to use dozens of login password, domain name after the inevitable need for integration is to achieve a "single sign-on." Centralize user data management. Because the user identity is unified, each business platform also can interconnect mutually, not now so ways.

Another advantage is that when the user number replacement or transfer, will not lose the original data, allowing users to use mobile business without worries. And that's one of the main concerns that has affected many users ' choice of mobile business. To simplify, as far as possible for the sake of the user, standing in the user's point of view to consider the problem, simplifying the rules, so that users with a "fool" of the application experience become a potential long-term supporter. In the virtually condensed more user habits, which is also in the current three major operators in the competition to improve the user viscosity of the initiative. Of course, move for. CN domain name in a wider range of popularization provides an excellent promotional opportunity, after all, when the market recognition of this model,. CN brings security and market brand reputation will be further improved, nature will also attract more users to participate and use, obviously this is a more win pattern.

Mobile new domain name strategy will set off the enterprise return to CN domain name craze?

Admittedly, there has been a period of time, the CN domain name is also criticized by people more garbage stations, more phishing, more spam, but, with the CN domain name real-names management initiatives, the strong implementation of this situation seems to have gone forever.

Symantec has released its latest monthly report on spam and phishing websites. The report showed that global spam continued to hover at high levels in April 2010, while spam messages using the CN domain had dropped from 4.1% in March to 2.2%, down nearly 50%. This is already the CN domain name spam Application for 5 consecutive months presents a huge downward trend. Anti-COM and other domain names, the proportion of its spam from March to 47% in April to 62.7%, the increase of up to 15%.

The author noted that, apart from China Mobile (10086.cn), there are a large number of significant and influential enterprises are fully returned to the CN domain name embrace, such as National Network Television (cntv.cn), They are also implementing cntv.cn fully replace the cctv.com domain name strategy, such as the new listing of the National search platform of the People's Daily search (goso.cn) from the beginning of the decision to choose the CN domain name.

In the stock market, we see that many domestic listed companies are staged a scene "return a A-share" drama. Many listed companies have been or are or will be from the Nasdaq, Hong Kong stock market return to a shares, this return is a big reason is the domestic security market more and more norms, financing capacity is more and more high, will naturally attract more and more companies to return a shares. The launch of the gem is to attract more high-tech enterprises to choose to market in the domestic capital market, rather than the ocean, which is also in the aftermath of the financial crisis, the domestic capital market, a new development capacity. For more venture capital to provide an exit mechanism, of course, more important is to encourage innovative enterprises have greater development and innovation enthusiasm.

Now mobile large-scale transformation of the CN domain name, is not it also indicates that more enterprises will accelerate the pace of return to the CN domain name? Will this also become a large number of well-known enterprises to return to the CN domain name important measures? Do not rule out this possibility.