Mobile Internet micro-innovation breeds blue-sea grassroots entrepreneurs on the stage of history

2011 was a bumper year for mobile app stores. Almost all stores are showing rapid growth, and the size of all stores has doubled at least one times in 2011. Mobile Internet segmentation, wireless value-added services, mobile games, mobile phone applications and services, application stores and related, wireless marketing, mobile search, etc., is a variety of, this is the charm of the industry.

The Golden age of Internet entrepreneurship has come, Kai-Fu Lee said: "In such a market development software, and platform funding, under the premise of the entrepreneur era is really coming, because the cost of entrepreneurship has never been so low in history." ”

Application for the king, "create green" in the mainstream

Kai-Fu Lee pointed out that on the one hand, the user access threshold lower, in Chinese entrepreneurs can use qq,q+ such a way, more easily attract users. On the other hand, entrepreneurs no longer need to hire sales teams, online can be sold, can be directly divided into. In addition, investment in the past is very difficult, but now as long as there is real internet entrepreneurial ideas, such as innovation workshops such companies can quickly help entrepreneurs get money.

In recent years, the "blowout" of the number of users has brought great potential to the market, especially under Jobs ' brilliance, with countless grassroots entrepreneurs hoping to create a rich dream. However, even in the best of times, it is still "entrepreneurial hard hundred Wars." Entrepreneurship should have foresight and foresight, to the future development trends have their own observation, understanding and judgment.

For the grassroots entrepreneurs, less resources, less experience, how to face the fierce competition environment, how to get the attention of VCs and so on a series of issues about their future. However, fearless and dream is the common quality of this grassroots entrepreneurs, as one entrepreneur said, "even if they fail, they still accumulate valuable experience, which is wealth".

Application developer Pooling Mobile Internet open platform

With the success of Facebook through the open platform, the world's major Internet companies are racing to launch their own open platform strategy, both at home and abroad on the prospects of the open platform. Only one year, the domestic major internet companies have launched an open platform. And Tencent announced to the third party partners open, but also caused by the industry on the Internet open platform of the hot.

At present, the domestic Internet in the first camp, Tencent, Baidu, Qihoo 360, NetEase, Sina, Shanda, Taobao has announced the open platform, in addition to Renren, happy, and mobile internet UC Excellent view has begun to layout. China's open platform for the internet has been unstoppable, from its own dry to the "city" open to everyone together, open depth determines the scale of the ecosystem, and thus determine the future of open platform, has become the consensus of the Internet big enterprises.

Integration, innovation, openness, diversification into the mobile internet industry as a whole development direction. Baidu, Tencent, Alibaba, Sina and the grand platform of the competition has become increasingly obvious, the attitude of all parties, the structure is increasingly clear. Each platform is an ecosystem: with a large number of users, itself to do the underlying platform, the platform is to interact with the user a "application", and these applications from many enterprises and internet companies and even developers, and finally in the service users, the application and platform to share the benefits. Angry Birds have created a business miracle, and the success of Facebook's social gaming firm, Zynga, has been a big boost for application developers. Third-party application developers in 2011.

Data show that in 2011, the world's Android-based application developers number of 1.001 million, to 2012 will soar to 2.208 million. At the same time, the global iphone app application developer will reach 847,000. Optimistic about the mobile internet angel investor Lei said, "As long as standing in the tuyere, pigs will fly up." Lei Eye of the tuyere, is the mobile internet.

Mobile Internet micro-innovation breeds blue sea

With the wide use of the Internet and smartphones, for most of the domestic entrepreneurs, E-commerce, mobile internet will be the hot 2012. In recent years, e-commerce in developing countries more active, but also received a lot of investors attention. Now E-commerce has a feature: less investment, spend tens of thousands of yuan development, a few months may be able to put into the market, this "fast" entrepreneurial model is particularly suitable for young entrepreneurs.

Some enterprises have begun to try how to use mobile interconnection to make their products faster and more convenient way to consumers, in order to realize the simplicity of marketing methods, maximize the effect. Therefore, pay attention to consumer traffic, deep excavation of consumer demand to obtain higher value-added, has become the electrical business entrepreneur in the coming year to continue to learn a new lesson.

In short, whether it is a mature team that has been doing mobile application development for many years, or a beginner who has an entrepreneurial dream in mobile applications, the mobile Internet is an excellent opportunity to get into the market. Countless developers have become the cornerstone of mobile internet growth.