Mobile games Erode PC social gaming share

Source: Internet
Author: User

A growing number of mobile games is eroding the PC-based social and recreational gaming space, according to new data from abroad. According to Cowen&company, Dena and Gree have secured their place in the Android platform's top 20 best-selling games rankings in September; The iOS platform is EA-dominated; rivals Zynga and Disney are almost completely out of iOS. Of the top 20 Android games, nearly 1/3 are Dena and gree products. "As more casual games appear on mobile devices, the market for casual social gaming based on PCs is eroding." Analyst Doug Creutz said. In this respect, the domestic industry also agreed, "Casual player's time has been seized by mobile devices." "Analysis that, both domestic and foreign, this phenomenon in the casual gaming market is very obvious, to heavy and mobile gaming has begun to excessive."

Apple or will first push the TV remote controller

Despite widespread speculation about Apple's foray into the television business, it is unclear how Apple will enter the sector, foreign media reported. Ben Reitzes, an analyst at Barclays Bank, said Ben Rezes that Apple would launch its TV remote control before High-definition television. The fulcrum of Apple's TV strategy, Rezes says, is not the television itself, but the "command center" of its iOS devices as an interactive television. "With icloud services, we think Apple has no reason not to let the ipad end up as a TV interface--using a virtual keyboard to perform basic computing tasks such as viewing emails and calendars, browsing the web, editing personal photos, and even chatting with imessage," says Rezes. Clearly, the ipad will be further completed with tasks normally handled by desktops and laptops. The combination of an ipad and an Apple TV set-top box does not even require Apple to enter the TV market. ”

Investment in the third quarter raise capital down 60%

Venture capital and private equity Research Institute Qing KE Research Center October 9 in Beijing in the third quarter of 2012, China Venture capital Research report, said that China's venture capital market in the three quarter of a slightly warmer than the two quarter, but still in the trough since 2010, the dollar fund raised beyond the renminbi fund, Dominate again. Statistics show that in the three quarter, China's VC market a total of 34 new funds, the new investment in mainland China, the total amount of capital of 2.675 billion U.S. dollars. The number of new funds fell 67.9% year-on-year, rising by 6.3% per cent, the new capital fell 58.9% Year-on-year, the chain Rose 46.2%. Among them, the Chinese and foreign venture capital institutions to raise the completion of 30 RMB funds.

Copyright price war completely over

Archie Art CEO Gong recently said that the Chinese video industry's copyright price war has completely ended, video industry advertising overall market share is expected to break through 8 billion this year. According to Gong, 2012 two or three, China's internet video copyright prices dropped sharply, the current repertoire prices and 2011 Year-on-year general decline of nearly 2/3, the video industry's largest battle last year has been played, the new big battle will not appear again. Even if the copyright war has ended, but because the current video industry market concentration is low, the advertising price is low, the content transmission cost is high, lacks the effective coordination mechanism, the video industry large-scale capital investment also will continue for some time, along with The Advertiser to the network video media value understanding unceasingly deepens, China's video industry is expected to usher in a profit dawn in 2014.

Twitter wants to push its own video service

According to foreign science and technology media AllThingsD revealed that Twitter has successfully acquired a small video-sharing start-up company Vine. Industry insiders believe that Twitter is mainly for the acquisition of the company's technology and talent. Now, if users want to share video with others, they can share it by uploading them to YouTube, Vimeo, Twitvid or similar sites. These videos can be played directly on Twitter without the need for links. It is not clear, therefore, what Twitter will do to launch its own video service, as it would add to the cost and complexity of Twitter's operations. In fact, Twitter has recently begun to retract some of the previously granted rights to third-party applications. One of the most obvious examples is that Twitter started to build its own picture-uploading and bed services through partnerships with Photobucket. Previously, Twitter has been providing this service mainly through Twitpic and Yfrog these third party companies.

U.S. mobile advertising fastest growth

Internet advertising spending in the US has hit a record high of $17 billion, according to a report jointly released by the U.S. Internet advertising agency and PwC in Thursday. Among them, the growth rate of mobile advertising is ranked first. But the report shows that after 2011 years of strong rebound, the U.S. Internet advertising market in the first half of this year slowed sharply, from the same period last year 23% to 14%. David Silverman, a partner at PwC, said growth in 2011 benefited from David Silverman pent-up demand in the recession. Mobile advertising is strong, up to 1.2 billion U.S. dollars, an increase of 95%. Video ads grew 18% to 1 billion dollars year-on-year. Search advertising shares topped the scale of 8.1 billion U.S. dollars, showing ads for 5.6 billion U.S. dollars.

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