Mobile Internet 2013 accelerate the transformation of netizens ' lives

Standing at the beginning of the 2013, everyone, each company, each industry is thinking about what to do, in the exchange and wandering in the internet age, the fate of individuals not only by their own control, may be received a phone call, may be a check of an article, may be a pass by a scene, change has been opened from the side.

Space and location

January 1, 2013, New Year's Day.

Wei Tong (a pseudonym) to the city from Zhongguancun to the other end of Chongwenmen meet friends. Congestion is often the city traffic, the safest way to take the subway, but from a number of subway lines to find the quickest path, or even find which subway exit closer to the destination, in the absence of smartphones and map app era, I am afraid there is only one way: open mouth to ask people.

But now Wei Tong habitually opens the mobile phone, opens the Map app, retrieves the best route.

Like many people, Wei Tong remembers when to download and install a map app, but doesn't understand when the streets are almost everyone's phone has a piece of this kind of thing, although the operating system has some Android, some iOS or Symbian, Wphone.

Perhaps you can only find clues in the way you look at company memorabilia. Time to return to be called China Mobile internet year of 2011, when March, one of China's largest Internet companies are also the biggest Internet map service company Baidu officially released Baidu mobile phone map Android 1.0 beta version, in the next two years, Android version of Baidu mobile phone map has been upgraded nearly 20 times, its iOS, Symbian, Wphone version is also evolving synchronously.

In fact, the two-year shift in a small mobile-phone map app even maps the industry battles of the most rogue companies in mobile internet.

Wei Tong's mobile phone is the latest in China's iphone 5, built with Apple's newest iOS 6 operating system. In addition to the hardware configuration, the map is certainly one of the biggest differences compared to the iphone 4S, which is not upgraded to a friend's operating system. The story started last June, Apple stepped on the tail of its biggest competitor, Google, by abandoning its own map, which has been built into Google Maps since the iphone was born.

Despite the criticism of Apple's ability to map, it has picked up a new round of shuffle in the map application market and even spread to China. High-German companies that have become Apple's mainland map data providers are increasingly competitive. And in Google Store Search "map" Application results even hundreds, this is no wonder Wei Tong friends are not using the Apple map, not Baidu map, nor Google Maps.

Take the subway Wei Tong also in Beijing underground shuttle, has reached the Chongwen Gate Fanghui (alias) is the place of dinner weaving into a text message, and then sent to Wei Tong. Five minutes ago, Fanghui just arrived at the restaurant. And as early as the day before yesterday, Fanghui scheduled for the New Year's Day at noon at the seat dishes rich but price concessions.

Booking restaurant by Fanghui's girlfriend Qian (alias) completed, for beer and Skittles, girls than boys have more intense enthusiasm. Even if the garbage is clean, but this does not prevent Qian command Fanghui in their mobile phone full of various app software, responsible for eating and drinking the public comment network is one of them.

Don't ask girls why they download this app, she may coquetry white you one eye: "To You Tube", or simply choke you two: "There is a discount, there are delicious ..." Qian helped Fanghui find a restaurant that was not far from home and was having a group offer.

The greedy Qian may not understand the public comment Network mobile client to this company's growth significance. Six months ago, the public comment Network founder and CEO Zhang in Shanghai to greet the national media, High-profile announced the public comments on the mobile end of the browsing volume "has accounted for the total flow of 60%", especially the general public comment on the mobile coupons accounted for 80% of the overall use of the volume.

"will continue to increase the expansion on the mobile internet, 2012, 2013, 2014 is the key three years." "Zhang the words seriously. The value of the CEO is to see the industry opportunity, and the meaning of Qian is to understand the use of the use of app products, this may be the fundamental point of agreement.

Time and card position

Qian did not follow Fanghui appointment, because the holiday travel plan, they set aside a day of their respective happy time, with the sisters in Wangfujing (600859, shares bar) New Light heaven and earth "blood spell" happy also not lose in Fanghui gluttonous feast.

In fact, in the Qian of the concept of shopping, the previous shopping is shopping, and now shopping is the real shopping. Chasing brands and fashion is a great pleasure for girls, but they are often blocked by price. But the popularity of E-commerce and the continued price competition makes shopping has a new meaning.

In the brand entity shop (generally refers to overseas brands) selected and try to wear the right clothing, E-commerce site search for purchasing, put into the shopping cart, such as boyfriend payment, and other receipts ... This has even become a large and small office front "have my express did not" one after the other direct reasons.

If Qian willing, she can even directly open E-commerce clients such as mobile phone Taobao to complete the search and order, and on-call payment Fanghui, Alipay and other third-party payment companies pay more attention to mobile, he has a faster than the wallet to pay the way.

Qian's "Shopping cart" is full. At this time, satiated Fanghui is with Wei Tong rob the checkout, the bank sent the card SMS just let him see a few days ago received credit card repayment notice, and this is not the bank sent SMS, but Alipay Business category.

Last July, Alipay upgraded the mobile payment scheme to fast-moving payments (the user will pay Alipay with the bank card to reduce payment links), meaning that its 85 million fast-paying users can pay directly on the phone and on the tablet without having to jump to the silver screen. Due to the frequent phone charge, Fanghui became one of the first people to use this feature.

What surprises him most is that the credit card repayment function and the quick payment function of the former need to "sell" the cash things become simple: The bank SMS Reminder account, a second phone repayment. However, the perceived sensitivity of the Fanghui is still a friend in Hangzhou "despise", the friend told Fanghui, the mobile phone Alipay has combined a number of Hangzhou fruit Shop test "Voice password" function, the user in advance by paying treasure to buy the fruit of the electronic coupons will be audible, to the shopkeeper prepared the microphone "chirp tweeted" Three can check the ticket delivery.

If the "Life of the mobile phone" for young people such as Wei Tong to provide survival facilities, Qian and sisters in the Mall "research" micro-letter scanning two-dimensional code discount to see a few friends Circle (micro-letter function, friends sharing photos) in the new photos are increased entertainment convenience.

Hide in the quilt brush Weibo became the most popular behavior in the 2011, the micro-letter in 2012, and accompanied by social networks such as Renren on the mobile business and pop (mobile photo sharing) and other new mobile social tools, the top, "camera and then upload from the computer web" In Fanghui's memory it seems to be a distant thing.

From their playmates back home has been evening, micro-letter voice after the Fanghui opened the cloud in the book of the City Mo Yan's "Frog", while Qian continue to shrink in the quilt brush Weibo, share the whereabouts of the first day of the New Year.

Because the home is far just out of the subway station Wei Tong also in the brush Weibo, in the otaku favorite of a micro-group (Sina Micro-Blog Forum nature of the community), Weibo netizens are also warmly explore the new version of mobile phone fast broadcast "radar" function ...

And in the rapid development of mobile internet every day, regardless of whether the practitioners make money or not, this will be a profound understanding of millions of users of the era. No wonder Zhang excited about the rapid development of the mobile business in the Web: "Thanks to jobs, really thank jobs!" We have been waiting for the mobile internet for many years. ”

This is "You know, I know, everyone knows" every day.