Mobile Internet accelerates cross-border integration electronic product boundary becomes blurred

Robot dance, different forms of gorgeous booth, stunning experience big screen ... 2013 CES Global Consumer electronics exhibition has become the global manufacturers show the strength of the big stage. 4K, OLED display technology innovation, mobile interconnection brought about by the mainstream, reflecting the 2013 electronic products trends.

Chinese manufacturers are also in the figure, "Chinese enterprises this year to increase the strength of the exhibition, showing a better growth, Chinese manufacturers in the global consumer electronics status is improving." However, in the 2013CES, the manufacturers cross-border cooperation, product integration, intelligent, mobile interconnection and other concepts, the future of products in the definition or will cause great controversy, manufacturers in this change also need to clear market positioning. "Some insiders pointed out.

Mobile interconnection accelerates fusion across boundaries

Mobile interconnection is the field of global manufacturers. The domestic and foreign manufacturers around the mobile internet launched a variety of new products, endless. From CES2013 view, mobile Internet equipment become the main battlefield of manufacturers, the future competition is more and more fierce. Xiu Xuwei, dean of China Household Appliances Research Institute, said: "The mobile interconnection changes the pattern, the industry development boundary is more and more blurred, the future fusion trend is more obvious." ”

Chip dealers start a new round of competition. Intel's first tablet-oriented 22-nanometer quad-core chip, which further improves the computing power of tablets, has also released a new generation of mobile intelligence processing platforms, and competition for mobile internet CPUs continues to intensify.

System Business competition is also increasingly fierce, in Apple's iOS, Google's Android and Microsoft's Windows 8 vassal, three-point mobile internet operating system in the world, the unprecedented hand-controlled "Ubuntu" new operating system turned out to be a concern, To some extent, it has influenced the competition pattern of mobile internet for 2013 years.

Meanwhile, Lenovo has unveiled the latest smartphone K900 Asus, which has unveiled a giant tablet computer that runs Windows 8 and Android dual systems. Samsung, Lenovo, ZTE, Huawei's new smartphone debut, Haier, Changhong, Skyworth, etc. have launched the latest terminal products.

Yi, Executive vice chairman and secretary general of China Mobile Internet Industry Alliance, said: "From the investment and earnings, from the beginning of last year, Microsoft's dominant situation has changed, 2013 Apple, Samsung will be the protagonist, Intel has sprung up." 2012 's higher market capitalisation of mobile interconnect chips will replace PC chips as the Overlord, heralding the end of the PC era. Most of the products exhibited this year are conceptual products, the real thing is the real driving force of the market, most of the new products from the concept to the kind of time. ”

"Home appliances industry and mobile interconnection, the first to bring the smart TV terminal based on the development of home Internet, home appliances, the rapid growth of the Internet, and ultimately promote the development of smart TV and chip." At the same time, Huawei, ZTE and other manufacturers across the border into mobile interconnection, more in the form of terminal performance, and content value-added services has not formed a mature profit model. Allwin Consulting general manager Shing told reporters.

With the business of the industry chain manufacturers staggered, overlapping, new technologies and new products are emerging, another round of fierce fighting brewing imminent. "On the one hand, as the three-network integration process is accelerating, mobile internet will pry up the development potential of a huge emerging market; On the other hand, the three network integration involves the telecommunications industry, the Internet industry, radio and television industry and many other industries, mobile Internet is its intersection, to enter the mobile internet field of The competitive intensity of the mobile internet industry is self-evident. "said He Yinhua, a senior researcher at the CIC adviser.

Yi that, at present, many manufacturers are still in the doorway of innovation has not really stepped in, 2013 years will be the home to seek a breakthrough year. "From the 2013CES side, the success of Apple as the representative of the mobile interconnection is a combination of soft and hard industry, starting in 2013, more investment will be poured into the carrot and stick project, and such a high threshold for such projects, the need for mature entrepreneurs to intervene."

Innovation of smartphone

Smart phones in the 2013CES is said to be out of the limelight, 1080P into the screen standard, smart phone "deformation" become a trend, Sony Xperia Z debut, Huawei released Ascend D2 and other mobile phones, ZTE's grand s to 6.9mm ultra-thin fuselage to break the "thinnest HD phone" record, Lenovo K900 received market attention. 2013 CES, home-made mobile phones release the signal of innovation and change.

The 2013 smartphone development will continue the growth of the previous few years, mobile phone technology rapidly upgrading. However, in the smartphone era, Samsung and Apple shipments accounted for half of the pattern will not change in the short term. "Domestic mobile phone brands in the global market with Samsung, Apple and other international giants gap is not small, technical level is inferior, China's mobile phone research and development capacity is not strong, lack of innovation, while the distribution channel layout needs to be further rational planning." Domestic electronic enterprises should work hard in research and development investment and patent protection. He thought in China.

Through these years of rapid development, smartphones from the explosion-type growth into a rapid growth phase. Although the 2012 global penetration rate of 25%-30%, the 2013 domestic smartphone penetration rate is expected to exceed 50%, but the smartphone has gone through the explosion-type growth period, is entering a stable and rapid development phase. Analysys Mason, a market research firm, recently estimated that global smartphone shipments would reach 869 million in 2013, up from 691 million last year.

"Mobile phone is a mature market, the growth rate will decline." From the research and development of smartphone industry, scale plays a key role. Lenovo Group vice president Shao said that next year Lenovo mobile phones will enter a profitable turnaround, "corporate profitability is a dislocation of the concept of cash flow, a single product is profitable."

At the show, operators were slightly low-key. In the past few years, mobile operators have struggled to promote the new style of handsets and tablets in the show, instead focusing on networked devices such as tablets and mobile hotspots. Terminal manufacturers, operators, etc. will be the internet of things as a new business development, expand the core strength of the direction. At&t and Cisco are partnering to set up a wireless home security Control Panel, and Verizon, the US operator, is also laying out the Internet.

The Galactic Securities and Communications industry analyst said: "LTE (3.9G global Standard) in the United States will usher in a second climax this year, regardless of whether the smartphone or the tablet, for operators, the first need is to complete the business model from a single voice to enhance the data business transformation, access mode diversification to support strategic transformation. The intelligent terminal will be the direction that the operator expands, the Chinese operator also faces such transformation. ”

"2013 Mobile terminal market share is very large, the end of the market competition will be unusually fierce, mobile terminal competition, will not only end the competition, but also the terminal can provide the application of competition." Berswil, Secretary General of China Association for Internet of Things.

The home appliance industry ushered in a great change

Ces on the global smart trend of home appliances, the whole set of intelligent home Appliances Program of human experience, flexible OLED intelligent TV, no tail kitchen electricity, home appliances Intelligent Monitoring System, Internet refrigerator and so on, become a bright spot of home appliances, new interactive and internet appliances, cloud computing technology to usher in changes in the global household appliances

With the upgrading and optimization of the market structure, a group of domestic brand-name enterprises with greater influence in the world has emerged. Home appliances industry is about to usher in a gradual development of intelligent, environmental protection of the "revolution."

Home Appliance Association Secretary-General Xu Dongsheng said: "In the mobile internet and other factors, such as intelligent television appliances industry unprecedented development, there are a large number of enterprises in the high-end control technology, black and white power cross to make the attempt, and provide a full range of system solutions." The future of domestic appliances cross, Cross-border integration will become a trend, terminal integration, home appliance products will no longer be a single appearance. ”

Editor's note: The International Consumer Electronics Fair (Analysys Consumer Electronics Show, CES), held in Las Vegas, USA, in January each year has become the annual event for global electronics companies. The exhibition, founded in 1967, has been 45 years of history, has become the world's major electronic products companies to release product information and display High-tech level and promote the future lifestyle of the window, is the world's largest consumer technology industry event. In recent years, with the advent of the Internet and the rise of Chinese enterprises, mobile interconnection and Chinese elements have become more and more beautiful points of the exhibition. To a large extent, CES represents the ultimate of human existence and the imagination of future life.