Mobile Internet becomes London Olympic "new Battlefield"

"Beijing News" "Mobile terminals are changing the way people watch, during the Olympic Games, through the hands of the smartphone or ipad and other tablets to see the Olympic Games in time, will become the main behavior of the Olympic audience." "said one industry analyst. According to CNNIC data, as of the end of June 2012, mobile internet users reached 388 million, the first mobile phone to surpass desktop computer became the first big Internet terminal. Other data show that news will be the most rigid mobile end-user demand, the demand for news users to 80%, the Olympic Games, there will be 56% of users through the mobile phone to obtain relevant information, 45% of users will be mobile terminals to watch the content of the event.

News that the London Olympic Committee has released its own two London 2012 Olympic Games official applications, respectively, the London 2012 Olympic Games and the London 2012 Olympic Games Guide, this is the Olympic Games officially launched the first mobile platform Olympic products. The BBC and NBC, the media giant, have launched the Olympic Games for the Olympics, with the main features including event coverage, athlete data, live content, social sharing, personalized subscriptions, etc.

The footsteps of international giants, of course, have detonated the enthusiasm of domestic internet manufacturers, and have taken the London Olympics as a new battleground for looting. "Due to the time difference, according to the Chinese schedule and family life habits, this time on TV and PC terminals to watch is not very convenient, and the unique features of mobile phones are exposed." "One industry personage says, because of language habit and so on reason, leave the space of domestic internet manufacturer is very big, the key depends on who can seize opportunity."

In a recent report on the London Olympics, Sohu announced the mobile Internet as an important part of its Olympic reporting program, during the entire London Olympics, Sohu's Olympic report will be through Sohu News client and mobile phone Sohu "Gemini" with the game information, mobile newspaper push, schedule reminders, Video on demand and many other forms presented to Chinese netizens.

This is also the main reason for Sohu's efforts to build a seamless connection between PC and mobile platform. At the mobile terminal, Sohu Mobile Olympic "Gemini" platform by the Sohu News client behalf of the app platform and mobile phone Sohu representative of the WAP platform, in addition to the same time with the portal to promote real-time graphics and video content updates, but also to launch an additional two for different groups of "Olympic custom version of the app", Remind users of the latest event information, the results of the game.

Sohu News client related person said, because of the time difference of London Olympic Games, in order to adapt to different users to get the Olympic information needs, Sohu News client has both news subscription push and instant news two functions, on the one hand, the introduction for users to subscribe to the "Olympic special issue", "Mobile early Evening News", "Panoramic Olympic pictorial" and , in order to push the way, the Olympic information presented to netizens; On the other hand, users can read the Olympic Games with instant news anytime. It is understood that by the end of May, Sohu News client total installed user capacity of up to 23 million, daily active users up to 6 million.