Mobile Internet era the carrier of two-dimensional code field has sprung up

"Silicon Valley Network August 1," Do not sell the system, instead of providing a full range of operating services, this practice can be replicated? Consumers in the Internet after the order, with the product information, service time, service location of two-dimensional code electronic vouchers to find offline merchants, merchants accept two-dimensional code order information, the order information will be restored- Shanghai Newland Wing Code Information Technology Co., Ltd. (abbreviation: Wing code) is engaged in this kind of business, with two-dimensional code electronic voucher form, for O2O trading platform.

Wing code to provide services involving group buying, integral Exchange, electronic coupons and so on hundreds of, at present it has with China Mobile, McDonald's, UnionPay and other thousands of enterprises to establish cooperation, not only to do the application, but also for customers to do a full range of operations.

How do you think of this business?

Wing Code founder, drama enthusiasts Wanqing began to do two-dimensional code electronic vouchers, is purely for their own play tickets to buy a convenient map. She always thought it was a waste of time to wait for tickets at the scene. To pay the origin, but also understand the two-dimensional code, RFID Electronic identification technology, she began to think, how can you do not meet the transaction, but also live to see the play? So she thought of the transaction after the ticket information into two-dimensional code, and then sent to the mobile phone in the form of MMS. Consumers with this two-dimensional code electronic vouchers can directly to the business to enjoy services, both safe and convenient.

In 2004, she put forward the new concept of "two-dimensional code electronic voucher". 2006 Wing code set up, began to make movie ticket mobile ordering, and six years to constantly open up new business. But it is a pity that, because of the particularity of the project system in the drama ticketing, her dream of booking tickets for the play has not been realized.

Where is the innovation point?

Unlike companies that sell movie tickets, travel tickets and so on in a single field, the wing code prefers to be a carrier, helping to build business models for various types of O2O transactions. In this model, the wing Code is also responsible for the installation and maintenance of equipment, IT system support, order processing and other operating services, but also to stand on the end of the merchant, for its search for offline resources, such as it has brokered China Mobile's points mall and McDonald's to reach a partnership, with points for Hamburg

According to Wanqing concluded that the electronic vouchers for the wing code for All "no Face (ie ' online ') transactions, meet (IE ' offline ') to accept" business model. But the movie ticket, the SPA, the foot bath and so on almost all life service product's trade all belongs to this category.

Where is the advantage compared with the peers?

Subway station inside "a shop" and other businesses of the two-dimensional code is only an application, and "I check" is also doing scanning barcode application and comparison, and some companies do two-dimensional code applications and terminals, and then sold to businesses.

But the wing code's specialty is the operation, this is not uncommon in the profession. According to its co-founder, product director Lin Yu introduced, the wing code does not sell IT systems, relying on a service charge to profit. It collects service charges in accordance with the number of service outlets or the number of orders, and in certain business, the rate of commission per deduction. This requires the wing code technology to establish its own billing system, but also to do a good job in the service business Accounting system.

Wanqing that the other competitive edge of the wing code is its six-year "cross-border" capability. Online enterprises such as Taobao, offline enterprises such as McDonald's, are the wing Code service merchant. Service providers, including large groups and small businesses, their thinking mode, way of doing things are different, need operators to assist them to facilitate orders and sales.

How can I achieve the replication of a service?

The wing Code also intends to replicate the service to all locations. Lin Yu said that the wing code will be based on the needs of enterprises to complete the system development, and then to the branches around the establishment of operations centers, and local merchants to negotiate.

Wing code employees from a wide range of industries, such as catering, cinema line, cosmetics, tourism and other fields. According to the business needs, they will study the movie ticket how to sell, how to order food management industry rules. Six years of accumulation allows the wing code to form a series of standard operating procedures, simply around the installation, demolition machine, on-site training, telephone, etc. there are a number of standard procedures, new employees as long as the module can operate. (Liu, Beijing, author of The Venture State magazine)