Mobile internet in another world: three or four-line city into the gem point

The time has come for the mobile internet to be a national carnival.

Recently, Hunan TV's "Day Up" program in a very entertaining way to introduce the camera 360, sing it, the public comments and other five applications, detonated a perfect "application of the storm." Program broadcast that night, was wildly downloaded five application uniform crowding out the top five of the App Store list, because the new user is usually several times, sing the server even once downtime.

The power of television entertainment has been shown to be exhaustive, but more importantly, mobile Internet practitioners have reached another world. "The core needs of the mobile Internet in the three or four-line cities have been there, but they have not been fully explored and amplified," he said. "Sing," said CEO Chen. Hunan TV's audience of a relatively high proportion of people from the non-first-tier cities in the vast urban and rural areas, which is also a large user groups.

Relatively lively city, this is a relatively unfamiliar world. One or two-line cities with high incomes, three or four-line cities with the largest consumer population, their slow pace of life, a considerable amount of disposable income and a voracious appetite for consumer upgrades, and mobile internet practitioners struggling with user size and business models, are beginning to realise Entering the three or four-line city becomes the real nuggets of mobile internet.

Another World

When the first-tier city white-collar with the iphone, Brush Weibo, chatting with micro-letter, playing PA, enjoy the mobile Internet application World, the three or four-tier cities and even more sinking of the 46-tier city people are using the mobile Internet to close the distance with the Earth.

After graduating from Xiao Li's University, she went to work in the township of a county-level city around Beijing, when he took a Nokia N9. Because the application of N9 is less, Xiao Li every day in N9 forum and netizens discuss a variety of software, a free installation application, not at any time to unload. She especially wants an iphone.

Li's colleagues do not like her mobile phone application knowledge access, but young colleagues are using smartphones, play the most is the game, work space on the mobile phone to fight the landlord, cut fruit for pleasure. Also use social software, such as mobile phone QQ, micro-blog and micro-letter, will also be a small number of e-books or music software, but also with 360 of mobile phone guards to intercept spam messages. Xiaoli found that they use the most is mobile phone QQ.

New Year's Day, working in Beijing's small odd back to their hometown-Xuzhou, Jiangsu, and a few classmates of similar age, kit found that these students use mobile phones and applications and their own is not bad much. Women are influenced by Hunan TV and Korean dramas, the use of mobile phones are mostly Samsung or music mobile phones, most of the applications with micro-letter, Taobao, Beautiful said. They have a self-portrait artifact, of course, there are beauty mito this tool. Boys use the application is relatively simple, without exception is a variety of games, of course, there is Youdao dictionary and ink weather.

Also on New Year's Day, Wang, who works in Beijing, returned to his hometown in the northeast. He found that, in addition to the Apple iphone, the most popular Android phones were in the home. After buying a mobile phone, the salesman will help install a batch of applications, including QQ, micro-letter, Mo Mo, Angry Birds and other mainstream games and applications.

The fun of these people on their phones supports a set of data: In 2012, the proportion of Internet use of mobile internet devices in three or four-line cities reached 32%, a 351% increase from 2009. One access device has a smart phone accounted for 20%, the average mobile phone accounted for 21%. Three or four-line city users use mobile phone instant messaging accounted for 93%, mobile phone search accounted for 27%, E-books accounted for 22%, while one or two-line city instant communications accounted for 83%, search 67%, News 58%, Weibo 43%.