Mobile Internet makes one-stop marketing platform mainstream

With the development of mobile Internet, the marketing concept of enterprise is also changing dramatically. Experts said that micro-Bo generated by the media changes and user-catalyst habits change is gradually subvert the original advertising mode and communication strategy, the future "from Jane to Czech" one-stop social marketing platform will become the mainstream.

A few days ago, Tencent Weibo business Center held the first Tencent Micro-Bo China Business summit in Beijing. The summit focused on the launch of Tencent's next phase of microblogging marketing services resources framework. By virtue of the platform, operation and promotion of the three major aspects, Tencent will build a three-dimensional micro-bo marketing ecology for Enterprises to build "from Jane to Czech" one-stop social marketing platform.

Tencent related officials said that Tencent micro-blog Marketing Services resources framework is the use of micro-space, micro-market enterprises such as micro-Bo Independent marketing platform, through the Enterprise College and other digital marketing interpretation tools, with accurate delivery of social advertising and other localized services, through the user data analysis to deduce the localization of marketing resources services This unique way makes the enterprise "easy to start, easy to control, easy to spread", in the practice of continuous learning and promotion, and then achieve rapid and steady development.

Specifically, in the platform, Tencent Weibo commercial marketing platform allows enterprises through the free construction station, interactive operation, marketing, user management Four steps, more simply convey the value of the enterprise, build a one-stop marketing platform to maximize the cohesion of users and achieve business opportunity conversion. "It covers micro-space, micro-stores, accurate delivery of social ads (Snswin), including a number of microblogging marketing platform." ”

In addition to the platform's innovative construction, Tencent micro-blog also through data analysis, Enterprise College and other accurate and effective operation guidance for the enterprise to bring a powerful analytical tool. The unique CRM Customer service system excavates the latent user, realizes the user system management easily, realizes the accurate marketing to provide the very good guidance.

In this regard, a business owner said: "Tencent has a strong data mining capabilities, micro-space has a strong ability to interpret data, so that enterprises can focus on content manufacturing and internet interaction. And the Enterprise College and other precision marketing tutorials is to allow many small and medium-sized enterprises to grow rapidly, find a suitable marketing means and path. ”

In addition, Tencent also focused on the localization of micro-blogging rich operational services and promotional resources to focus on the promotion. Tencent owner pointed out: "Tencent has China's 1-4-line city of good reading ability, whether it is the network consumption habits of one or two-line cities or three or four-line city habits of network use, Tencent can do a good reading." Tencent Micro-Blog is the embodiment of Tencent's strong operational capabilities, Tencent Weibo has already made a number of localization aspects of the initiative, this increase in investment hope to bring greater profits for enterprises. ”

Weibo is currently in a changing node. Tencent Weibo through the summit to comb out the service architecture is based on the adaptation of digital marketing changes, from the platform, operation and promotion of the three major aspects of corporate micro-BO marketing to promote the understanding and use, or will detonate the next stage of Enterprise Micro-BO marketing blowout.

It is reported that, in addition to Beijing, the summit will also be in Wuxi, Wuhan, Zhengzhou, Jinan, Guangzhou, Chengdu and other cities to conduct a tour. Tencent said the summit was a systematic interpretation of Tencent's microblog marketing and a new beginning for the next phase of Tencent's microblog business. Tencent Weibo is through the micro-blog revision, 37211.html "> Olympic Marketing and other major events, large operations out of their own differentiated routes, and differentiated competition makes Tencent Weibo unprecedented strong." Commercial newspaper reporter Chizhongfang