Mobile Internet Profit model confused notice bar anonymous advertising into the nuggets of the road

Recently, a lot of mobile phone users respond to the notification bar will often pop up all kinds of things do not know which app ads, want to ban but not start. In addition, users will start downloading after a wrong Click and cannot be closed until the download completes and installs itself. What's more, there will be another ad immediately after installation, so it loops. Such mandatory behavior not only consumes traffic, but also indirectly lead to the loss of users, causing a lot of users of extreme disgust.

The profit is difficult the user does not pay the custom

According to the "Mobile Developer Solution Research Report" published jointly by Baidu and Dcci, China Mobile internet users have accounted for 69.3% of the total number of Internet users by the end of 2011, and the size of the mobile internet netizens is expected to reach 583 million by 2012. Despite the huge size of Internet users, mobile user habits are still in the initial stage, users of the app's charging services have a sense of resistance accounted for 36.2% of the fee version of the app to buy users with a sense of resistance of 30.8%.

A lot of developers have vowed to reporters, "as long as the user to meet the use of habits, access to more and more users, the profit will naturally happen," but to its disappointment is again close to the needs of users, users are not willing to pay.

Zhiqiang (alias) is a developer focused on mobile phone dialing applications in Zhongguancun, Beijing, products since the beginning of this year, has accumulated nearly 5 million users, but in the face of interviews with reporters bluntly did not think how to make money, and said only to expand the number of users to 10 times times, there may be more profit model of the imagination space. Not only Zhiqiang, the reporter interviewed too many developers of the answer is very similar.

Revenue imbalance maliciously promoted as a means of profit

It is understood that mobile application developers currently have three kinds of profit model, one is the application of Free + implanted ads, can accumulate in a short time more users, but it is easy to destroy the user experience, followed by the application of Free + part of the props/content charges. But the move is more about content consumption and gaming apps, and the most difficult download fees, most developers don't want to choose.

In the current situation of serious revenue imbalance, many developers under the profit pressure to take the "application of Free + implanted advertising" model. However, some developers have embarked on the rogue promotion channels of the road, in the mobile phone application of a large number of embedded "malicious advertising plug-ins and download Software" code "pirated Applications", and even embedded malicious suction ads, especially with the Life class, game class related to popular mobile phone applications.

At present, the rogue ads are mainly divided into "notification column anonymous advertising" and "Integration wall ads." The former will trigger a forced pop-up of ads when a user opens an application, and a prompt in the mobile notification bar to guide users to download other applications. Or when the user is on standby to pop directly to the screen, do not tell the user which application triggered the advertisement, so that users can not be removed; The wall ads require users to download other applications and other behaviors to obtain points in order to continue to use the application. Coupled with a number of channel agents through malicious software networking automatic download, forced brush built-in strong push way, seriously affected the user to use the mobile phone, but also will cause malicious suction fees, flow of electricity consumption and other hazards.

The expert prompts the user to choose the safe market downloading software

Due to the user's privacy, fees and other issues, the security of the mobile phone to a certain extent than the PC more user attention. At present, mobile phone mobile application developers operating mode, functional design, and profitability prospects are not the same, the industry calls for developers must pay attention to user experience, all product features and behavior should be closely around the user experiences, resolutely eliminate any improper push behavior.

Bad developers to the behavior of users and consumers, has caused the major application stores and mobile security manufacturers attach great importance to, not only with the domestic famous mobile phone security manufacturers to reach in-depth testing cooperation, but also introduced relevant interception measures, some of the malicious software media exposure and the punishment of the permanent frame. Not long ago, has been popular for free weather products weather access to the user feedback installation will be charged, after the investigation found that the weather through some developers maliciously implanted the charge code, and then in the name of the weather pass to some small application stores, so for users to download the application of the choice of formal, A secure App Store is critical. For example: the domestic largest android phone application download store Android Market in its developer background issued "ultimatum", any malicious advertising push and include the integration Wall SDK software will be unconditionally down, to the maximum extent from the source to ensure that users download security.

Security experts suggest that there is still a greater risk of downloading mobile software via search engines, and that mobile download software should choose Android Market, Android Market and so on and have security software testing market.