Mobile Internet usage is gender-sensitive: men are more fond of clicking on browser page ads

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

The interesting findings from foreign research institutes, Burst Media, which focus on gender-specific mobile internet use and mobile ad Click Differences, come from the research report:

Smartphones are the main mobile terminals

54.4% of research audiences say smartphones are the main terminals in which they browse mobile Web pages and use mobile apps, while 32.2% of users rely heavily on tablets

Women spend more time on mobile internet than men

74.6% of women use mobile Internet for more than 1 hours a day, compared with 60.5% of men.

Mobile browsers use more than app

Contrary to other research findings, 33.4% per cent of respondents said they mainly used mobile browsers and that 15.8% of people who used mobile app,26.1% were almost equal to each other.

App use gender difference is obvious

49.8% of women use social media every week, while men are 32.3%.

Tablet users have a higher percentage of clicks on ads than smartphone users

The ratio is 61.9% to 54.1%, respectively.

Men click in the browser to advertise more than women

The ratio is 63.1% to 52.3%, respectively.

2/3 of respondents use mobile devices in retail outlets

50.4% of men and 37.1% women get coupons

80.4% viewers watch 1158.html on mobile > online video