Mobile Internet "where"?

Not long ago, prominent Wall Street securities analysts and investment bankers, have "internet women." Mary Mikel, the emperor's Meeker, posted its famous Internet Trends report at the D10 Digital Convention. The report said the growth of the Internet remained strong, with mobile devices using rapid growth, although at an early stage, the number of mobile 3G users worldwide has reached 1.1 billion people, still achieving very rapid growth.

In the foreseeable future, the mobile Internet will continue to grow fast and occupy our lives, while traditional internet companies are migrating to the mobile Internet. In this process of migration and transformation, there will inevitably be a business death, there is a new enterprise, then the key to the success of the new or migration? What is the opportunity to enter the mobile internet? The two-time salon from which I attended may be visible.

Micro-video and micro-opportunity

The author took part in the "five entrance salon 16", which was held by NetEase Hotel in Saturday. Innovation Workshop under the micro-shoot, the presence of both the Grand Innovation Institute of the cool and cool pat clients such a noble, but also innovative factory investment micro-pat such a grassroots product, has been established half a year has been achieved millions of users of the customer, There are just two weeks on the line of products, these products without exception will look at the "micro-video" field, although only a few 10 people's team, but the focus is a huge market-mobile phone-side video industry.

Most of these start-ups are still in the early stages of growth, but almost all have been "cultivated" by the parent company, or are the focus of venture capital, and some have already got venture capital. Among them, the micro-cool product leader Hu Zhensen's speech is impressive. He specializes in Youku, and he doesn't do anything cool--Youku has media properties, he doesn't take the media route; Youku does the back end (the iphone4 rear camera), he does the front end (iphone4 front camera), although the pixel is somewhat low; after targeted research and screening, Micro-pats out of the unique path.

Although the micro-pats have not yet succeeded, but the idea is to give us a clue: to choose an industry where others have not yet tried water, and then to study a relatively strong competitor, to take a distinctly differentiated route, to choose an industry that others have never done or unwilling to do, which may be one of the opportunities for mobile Internet.

Where to go with mobile search

Also went to the 3W theme Café in Thursday to go to where the network organized the "technology to promote the online tourism industry Service Promotion" Salon, unlike the NetEase salon that focuses on entrepreneurship, the salon discussion is focused on technological innovation, and as the leading online travel service provider, where to focus on the mobile internet, and separately in iOS and Android online The latest client products "Where to go to hotels."

Where to go the mobile internet has the advantage of resources. According to the official data from the salon, there are now 700 air tickets and hotel agents, and search for more than 100,000 hotel resources, which is where to go in the hands of resources. To enter the mobile Internet, you must first have a strong data base. The benefits of this huge database are three: the first is coverage comprehensive, will not say that I travel to where to find the hotel, the second is to be able to choose the comparison, not the choice of expensive, only the right to promote rational consumer consumption, but also let users have a choice of affordable hotels, the third is the combination of LBS service and navigation features of the client, Can meet the needs of our search outside the hotel, such as supper, catering, attractions and line inquiries.

The author in the salon downloaded where to go to the hotel client and try to feel, it's really convenient to use this search hotel for a business trip. The content the client is searching for is not possible with traditional web search-and this is the second opportunity to enter the mobile internet, to succeed in or occupy the mobile internet, First need to transfer your resources, where to migrate are agents and hotel resources, micro-mail migration is QQ client users, Sina Weibo migration is its own powerful information capabilities and media attributes, then you need to migrate what?

Either choose a new industry and go out of the way of differentiation, or migrate your resource advantages first. Grasp these two points, perhaps ten years later, the Internet will not be Ma Teng, nor Robin Li, mobile internet would be the birth of a new company and new IT leaders.