Mobile KTV grass-roots popular: Sing It borrow the social Dongfeng to make the ship

Sing it, founder Chen says the trick is to get a viral spread by combining it with all the social networks.　　Sing it, how hot is it? Just ask a few people around, and you'll find that everyone is talking about singing, and casually opening a tweet, the grassroots have been feverishly uploading songs they've recorded by singing. Not only that, many stars are also pouring in and become fans of the song. Han a change of style, with a song to record a number of tracks. Hu Haiquan new "Love" on the line to sing it, but not concede partner 陈羽 who used to sing this song, unexpectedly "defeated all the people in the country." To this end, 陈羽 all complacent to ask Hu Haiquan, asked: "This all include you?" "From 2005 founded Cool News Net, to 2011 founder Most Amoy Nets, Chen every time behind the complacent, the result is slightly pale." This time, sing the burst of red seems to finally let Chen hanging heart slightly flat. In his view, this time the entrepreneurial only found the right point of entry, "when everyone needs such a product, we have made such a product." "Sing it. No registration function, the user must use a third party can share accounts, such as Tencent Weibo, Sina Weibo, micro-letter, QQ space, Renren and other accounts for registration. Chen told reporters, "Sing it on the surface just to the KTV moved to the phone, but the core value is not so simple." Our trick is to be close to all the social networks so that any song on it can be shared with any social network, making it easier to spread the virus. "Working with social networks to meet the three rigid requirements" If you simply move the KTV to the phone, you can't generate explosive growth. "In the eyes of Chen, cooperation with social networks is a win-win combination," he said.　　On the one hand, singing can achieve "viral transmission", on the other hand, for its social network to cooperate, they have produced a lot of high-quality content from singing, active in the social network of those who have nothing to say, it is a beneficial supplement.　　For example, a woman who had been mediocre on Weibo, by singing the eye-catching performance, will win the attention of many fans, resulting in new value. "The way we work with social networks also makes our location very comfortable," he said.　　Chen thought he had found the right path. The use of mobile phones to achieve KTV function is just singing to meet the needs of the public's rigid one. "Another rigid demand is the rigid demand created by a large number of people with star dreams." Compared with the group that likes KTV, the person who has the star dream is very enthusiastic, what is the state of fanaticism? They will try to play the list on the singing bar, and then use various means to pull the fans, and sing them to provide them with such an opportunity. "In addition to these two rigid requirements, it also solves the rigid needs of the two larger groups," he said. "Nothing to see beauty, listen to the needs of music."　　"There has been a joke to call this demand" cock silk man to pass the time demand. " In Chen's view, the threeAll kinds of demands are objective, not to sing. Compared with Weibo's "create demand" model, singing is "satisfying demand". "We're just moving these rigid requirements from real life to mobile phones, which is a huge opportunity for mobile interconnection," he said. Chen concluded.　　The opportunity of mobile interconnection or the profit of virtual goods in fact, before singing a burst of red, Chen experienced a very tortuous entrepreneurial process. As early as 2005, Chen founded Cool News Network.　　Because of disagreement with investors, at the end of 2008 Chen left Cool News network, and joined Alibaba in April the following year, engaged in search engine application research. "When I was a two-time entrepreneur, I was also ambitious, but after a year, I felt like I had failed," he said. "From September 2011 onwards, Chen founded the most Amoy nets (on the internet to do shopping, promotions, compare the purchase of the website) online." However, in just two months, Chen began to feel wrong. "On the internet to do the electricity business, all the traffic from today's giants: Alibaba, Baidu, 360 and so on." Even the most Amoy nets have fame, users or Baidu search the most Amoy nets, and then click here. "Talking about the past, Chen seems to have some regrets," Therefore, users of my product brand awareness and sedimentation is very low. Finally, we gave up. "Can't stop the giant's encircle, where is the new exit?"　　After the bitter experience, Chen decisively abandoned the "LIFE + Electricity Quotient" mode, began to move to the Internet. "We can not do what the Giants already do, do not search on the phone, Taobao, antivirus." "This time, Chen seems to have found its own fulcrum," we have to do, is certainly in the mobile phone and the PC is not the same place new opportunities. "The business model of singing is quite imaginative, and this business model is not groundless, nor is it Chen original." In the field of mobile interconnection, Chen has a high rating on Instagram. Instagram, an online photo service provider, was later bought by Facebook for 1 billion dollars.　　Instagram can allow ordinary people to take photos of mobile phone cameras, using filters to make very professional high-quality photos, and then simply to share Facebook and Twitter, resulting in a 1 billion dollar company. Similar to Instagram's entry point, Chen's entry point is to allow ordinary people to use their mobile phones to sing high quality sound, very easy to share with Twitter and other social networking sites. "Our product form is exactly the same as the Instagram, but the locked parts are different, it locks the camera, I lock the microphone, but the effect is the same." "Chen said," It's a fire, sing it also a fire. "Of course, there's a difference between singing and Instagram." The concept of a picture without a list, and the concept of playing a table, is highly competitive. "As long as there is competition, my business model is clear." "Chen said if the fansIn the singing bar in pursuit of a beautiful woman, as long as the flowers sent more, she can list.　　Therefore, the fans will naturally send flowers desperately. "These virtual flowers, to send the BMW, the way to the yacht, are required to pay." Chen said, "even if" now send flowers is free, but will also pay for the future, but this aspect, can produce huge economic benefits.　　Chen revealed that the future may choose to sell virtual goods profit model. For now, these are all assumptions, Chen admits that the profit is still very limited, and even the cost of buying bandwidth and copyrights is still dependent on the first round of financing from VC in 2011 years.　　But he also made a "three years of unprofitable, five years not listed" preparation. A rumor has it that "sing" is a 20% stake in exchange for Sequoia China's $15 million trillion in capital injections. By this calculation, the "Sing It" valuation has reached 75 million dollars.　　Perhaps in the future, singing will follow the footsteps of Instagram, selling it is also unknown. Before there is a copyright bottleneck competition "pursuers" to sing the fire, and the copyright issue is still hanging on the head of the Chen Sword of Damocles. Sing it. At the beginning of the line, in its official website there is a statement: "Upload works are voluntarily provided by the user, so the copyright and content authenticity of the works, the legality of the user is responsible for their own."　　"The transfer of copyright risk to the user community is no doubt an improper approach."　　The second draft of the latest Copyright Act has deleted the rule that the new song could be turned over three months after it was released, meaning that applications like "sing It" would be in the awkward grey zone of law in the future. Chen is well aware of the importance of copyright in singing. "We've purchased the copyright of most of the songs on the line," he said. For now, the majority of users need regular tracks to be found. Chen said that it has already cooperated with dozens of record labels to solve the copyright problem of most of the online tracks. For users, the use of singing to record songs, as long as not to do commercial applications, there will be no Li Dai the same copyright dispute. "However, because the cost of copyright resolution is very high, we are not able to provide an unlimited number of songs, because we can not give up development and just buy copyright." "From the beginning of the line there are many investors who want to inject capital, and there are even rumors that Sequoia China injected $15 million trillion."　　There are rumors, saying that the reason to finance, an important goal is to buy copyright, but the cost of copyright may be a "bottomless pit", once the copyright problem is not resolved, the operation will be a risk. The solution to the copyright problem is not an overnight deal, and Chen clearly mentions innovation as a more pressing agenda. The new functions of singing, such as the change of voice function, can turn the singer's sound into a doll sound, cat sound, dog sound, in order to expand the effect of a piece; The district plays the list function to make the singer's exposure rate to increase greatly; The social network's ability to find friends makes it easy to find out who is using the song on Twitter, and then pay attention, Social functions AlsoThis strengthens. Set the direction before the Spring Festival, to the end of May to sing online, singing it is actually just born four months, or a new product.　　However, even in such a short period of time, singing around the next a number of competitors have been lurking, such as shrimp, micro-letter, watercress Music and the latest online yy micro sing. At present, the value of the shrimp is concentrated in their music and high standards of users, it aims more at the elite; the micro-letter has its own open platform and is still being optimized and improved, compared to "singing", micro-letter has a more diversified function and a larger user base; Entry is higher, but it can combine their own music resources and user circles, there is a huge advantage in resource integration. Compared with shrimp, micro-letter and watercress, mobile phone K song application yy "micro-singing" is considered to be the direct challenge of duet.　　The rising competition has increased the uncertainty of the future. "I want users to be more patient with our market and let's make this product perfect," he said. I think this will be the best platform for future grassroots entertainment. "Talking about the future, Chen is full of longing.