Pay 5.0, which is an unfamiliar concept. In fact, the "Passbook, bank card, net silver, Alipay" as the representative of the first 4 generation of payment has been widely known to the public; in the upcoming Payment 5.0 era, people will have the opportunity to throw away a bank card or even a wallet, because the payment process will be done through the phone.
Pay 4.0 of the trouble
Third party payments in China have developed quite mature, according to IRIS Statistics, only Alipay, Tenpay two have accounted for 70% of the market share. But so far, the central bank has issued a total of 101 Third-party payment licences, which means that the third party to pay the vicious market competition has been inevitable.
Taobao, Pat and other websites, the rise of personal sale of goods into social behavior. But the lack of a strong and unified credibility of the main body, so that the transaction between people become full of flavor. Third party payment platform, as the subject of transaction guarantee, solves the problem of Consumer-to-consumer Trust. But in the face of reputable online mall, it is inevitable that some chicken ribs.
In addition, the electricity business enterprise to the management information leaks the concern also to be reasonable, the third party payment platform may trace the transaction link each detail, from delivers to the logistics, the management process is exposed. In the face of fierce competition in the market, if their own business information by competitors to obtain, is undoubtedly in front of the opponent, "naked Rush." In fact, the electric business enterprises need only independent, safe, convenient payment platform, and these are the mobile payment advocated.
Mobile payment at first glance
Pay 5.0 In fact already out of the concept. In the United States there is Google's "Googlewallet" program, the square Company's cardcase business, France has a "nice mobile contactless City" project, China has also appeared in the "Palm Pay" project. "Shenzhen" is the brand of Technology Co., Ltd., through the integration of the "UnionPay" platform, it can also be for the electric business, mobile applications, video, communications, games and other 9 major areas of the various stages of development of enterprises to provide mobile payment solutions. "This is our strategic adjustment. Xu Tianguang, director of the Internet division at Nokia Greater China. In the face of Apple's iOS, Android's emergence in the mobile app Store, the traditional giant Nokia has made adjustments to its App store, offering more convenient forms of payment as a new strategic direction, and based on this adjustment, Nokia has opted for "Palm China" as its strategic partner. "The palm pays" also obtains the more and more domestic emerging enterprise's favor. Video field of the three-network convergence of the pioneer "Le video network (300104, shares bar)" hope that through the platform to achieve the video on demand pay function, mobile interconnection leading brand "Sina Weibo" has also been implemented through the platform mobile recharge services. It can be said that the evolution process of paying 5.0 in this round has been quietly speeding up in China. (Ling Li)