Mobile phone China Zhang Yang talk about mobile internet era site how to break through

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"Guide" Recently, the media advisory published data show that 2011 domestic total number of mobile phone users have reached 930 million, and mobile internet users have more than 390 million, is expected to break through the year 400 million mark. In addition, according to Dcci Internet Data Center forecast, by 2013 Chinese handset Netizen will reach 720 million, mobile Netizen will surpass computer netizen. Based on this, some industry experts believe that "domestic mobile internet has entered the era of rapid development."

With the rapid growth of mobile phone users and mobile netizens, the field of mobile Internet has welcomed its own "warm spring". In the 2011, mobile Internet became one of the hottest words in the Internet industry, and also became the new favorite of operators and terminal manufacturers. Known as China's first professional mobile phone portal known as the mobile phone China, seizing this historical opportunity, rapid development, has been among the vertical mobile phone site in the first place, become the most potential mobile phone portal home. To this end, "Webmaster" magazine special interview with the mobile Phone China Forum Responsible Yang, please him to talk about the characteristics of the mobile internet era, and how the Web site to break through?

"Webmaster": First of all, please briefly introduce the relevant situation of mobile phone China.

Yang: Mobile China (cnmo.com) was founded in September 2007, it is China's first WEB2.0 based mobile web site, but also a commitment to promote the development of China's communications industry, accelerate the application of Chinese mobile phones, accelerate the popularization of 3G smartphone China's first professional mobile phone portal.

Mobile phone China based on high-end mobile phone professional content construction, with more than 20 professional channels, more than 100 sub channels, daily to provide more than 1200 dozen mobile phone market information, is a set of information, interaction, marketing three in one network integration Marketing service platform. As of September 2011, our forum registered users to break through 4 million, daily average of 12 million, increased by more than 40% per cent!

Webmaster: How do you spend four years on such a large number of users? Forum's popularity has been a lot of webmaster concerns, mobile phone China Forum in this regard have what good experience to share?

Yang: I personally feel that the forum's user experience is critical, only a good user experience will be possible to retain users, expand user usage. This user experience is largely determined by the Forum's technology platform, like the discuz! we use for the forum. Forum system, not only the function is relatively perfect, and in the system security, stability is also very good, which we have been used since 2007, the important reason.

"Stationmaster": discuz! Forum system is crucial to the development of mobile phone China forum?

Yang: Yes. The Mobile China Forum has been using discuz! since the altar was built in 2007 Forum System. From January 2008 to May 2011, discuz! was used 6.1 System. Over time the relatively old 6.1 system has been difficult to meet the needs of users, so June 2011 we upgraded the forum to discuz! X2. We have made the following reasons for the upgrade: first, discuz! X2 new Personal Center, to improve the interaction between users obvious; second, discuz! X2 on the dazzling array of plug-ins can be a forum on the existing functions of a good expansion; third, a large number of domestic websites have adopted discuz! X 1.5,discuz! X 2 and so on the latest system, we hope to connect with the times, upgraded to better adapt to the use of user habits. Finally, and most importantly, discuz! Products always maintain the industry's leading, not only has a WAP version, there are upcoming mobile phone clients for us are very important products.

"Stationmaster": So, you to discuz! What does the mobile client expect?

Yang: can help the website "to Rise" to enter the mobile Internet domain. In the past, including now, mobile phone China has been promoting the development of Chinese mobile phones, smart phones popular 3G mobile phone applications in a leading position. The current mobile internet is exploding, and users are obviously not satisfied with PC access, but all kinds of mobile device applications. Mobile phone China wants to use the homeopathy, hoping to help discuz! Mobile phone Client "0 cost" to join the mobile internet era.

"Webmaster": Facing the mobile internet field so popular fact, personal webmaster how to "share a cup of soup", you have any good advice or advice?

Yang: The main media of mobile internet currently includes two--wap and clients. WAP as a mobile device to adapt to the characteristics of the model can be well adapted to the development of mobile internet demand. However, with the advent of 3G high-speed network, smart phones, tablets and other services and terminals of rapid development, users will increasingly like to browse the Web site directly. After all, WAP is due to the earlier mobile phone performance, slow speed of the special circumstances. A relatively weak and simple interface WAP site will be difficult to adapt to the development of mobile terminals and networks in the future.

Along with the popularity of smartphones, mobile clients are developing very fast, and some people assert that the client will become the third generation of media outside the TV and internet media. At present, the number of clients on the Android and iOS systems has gone through million, and is still increasing rapidly, the client as a dedicated website developed for the terminal software has a high degree of matching, experience good, intuitive interface and other advantages, will become one of the important forces of the future mobile Internet. Therefore, as a personal webmaster can consider doing some articles on the client. If the funds and research and development power is limited, you can choose a technology platform with mobile client function, such as discuz! Forum procedures. In addition, personal webmaster can also work with other partners in the industry chain, in mobile advertising, service brand customers and other business models to seek breakthroughs and development.

"Webmaster": Thank you for your acceptance of our interview. Finally, I would like to represent the "webmaster" magazine editorial Board invited you to participate in the December 18 in Beijing, "2011 Chinese Internet Webmaster Spring Festival", to be able to share with more site Webmaster mobile phone China's successful operation experience.

Yang: We are willing to share and exchange with you, there will be progress in communication, I will be punctual appointment.

Conclusion: To sum up, the reporter believes that mobile interconnection is the PC and the Internet industry after another industrial wave, in the face of this new industrial wave and technological revolution, from operators, terminal manufacturers to individual webmaster should be active planning, seize this historical development of new opportunities.

In short, operators in the new market environment, pioneering and innovative thinking to provide excellent technical support; terminal manufacturers to user-oriented, to develop more innovative applications, and personal owners need to do their best to use these channels and platforms, in mobile advertising, service brand customers and other business models to develop, and the industry chain with other partners to work together , together to create a new era of mobile internet. (Text/Wei Xia)

Attached "webmaster" Magazine Introduction: "Webmaster" magazine is the Chinese Webmaster Club journal. It is produced by the Sing Company (Comsenz) for the webmaster Group of Spiritual Reading, March 2008 to the Stragglers Forum webmaster "refused to swim fish" for the cover of the successful release of the first issue, the core idea is "focus on the site, help webmaster."

So far, "webmaster" magazine has issued 30 Yu Yin, after more than three years of development, by the national Webmaster, Internet practitioners, VC and other people to accept and recognize, and become a webmaster and small and medium-sized entrepreneurs of the spirit of reading and spiritual home.