Mobile phone into the breakdown times Hisense plan to do the elderly machine Market No.1 two years

On the afternoon of September 25, Hisense launched a smart phone designed for parents-"mind", the "Non-mainstream" product a change to the popular product line, locking up a few large brand manufacturers to the elderly mobile phone market. 2014, China's mobile phone market to enter the white-hot stage, according to the "China Mobile phone Market Analysis Report" Statistics, August 2014, China Mobile phone market in the number of models to break 1200, compared to the highest record increase of 80 balance, most of the models are mostly "mainstream" models. But as the niche market is being targeted by more big manufacturers, the vagaries of the mobile phone market may come into the subdivision era. It is understood that the elderly machine market intelligent machine is difficult to popularize the problem is mainly intelligent education. Hisense "Mind" mobile phone's biggest bright spot is its remote sync heart technology, this function as long as a key to launch, children in the thousands of miles away can be directly in their mobile phone to see the parents of mobile phone screen, for parents to set up and management of mobile phones, but also to teach parents to use, And if there is anything in the process of the teaching help can also communicate through the voice dialogue, thoroughly solve the old man wit can be difficult problem. In the configuration, Hisense Mind also changed the old age machine low characteristics, each part of the product selection of the highest quality, the most reliable quality components, cameras, displays, processors and other hardware devices have done the best allocation of the same price, in the design, for the use of the characteristics of the elderly, made 109 micro-innovation. "Better be a chicken, not a Phoenix." "Hisense Communications company marketing general Manager Shiyan clarified the intention of Hisense, in the strategic, Hisense on the one hand for the 40 years old and older consumer groups to launch" Quality Trust, human care, value for money "products, on the one hand for youth and young people, the introduction of a vibrant" VIDAA "mobile phone brand. Want to try to quickly achieve the first brand in the field through market segments. "The world is big city, ripe long must divide!" "Business Philosophy review" editor Cai Zifang said, the mobile phone market in recent years, the local manufacturers are already mature, the beginning of the subdivision will be an inevitable trend, Hisense in the middle-aged and old market this virgin land preemptive force, will be in the future of the smart phone market game to win the initiative. (Source: News)